How to request GMV Max authorization for TikTok Accounts
02/19/2026
Summary
What is GMV Max authorization on TikTok Shop and who can request it?
- GMV Max authorization lets a TikTok account linked to a Business Center create GMV Max campaigns for a partner shop via TikTok Ads Manager. Only accounts with proper permissions and admin access in the same Business Center can request it.
What are the prerequisites for requesting GMV Max authorization?
- The GMV Max ad account, TikTok accounts, and TikTok Shop must be in the same Business Center. You need Ad promotion permission for the Shop, permission to use the ad account, and admin access to the Business Center or Seller Center account.
How can a seller request GMV Max authorization in Seller Center?
- Sign into Seller Center with partner access, navigate to Shop Ads > Manage account, then under GMV Max account click "Add GMV Max account" in Authorization needed. You can also set the GMV Max ad account as primary to view campaign data in Seller Center.
What are the implications of setting a GMV Max ad account as primary in Seller Center?
- Setting it as primary allows sellers to monitor GMV Max campaign data directly within the Seller Center Shop Ads tab, facilitating easier campaign management and performance tracking.
If you want to run GMV Max campaigns for a TikTok account connected to a Business Center, you can request authorization from the TikTok Shop owner. GMV Max authorization allows you to create GMV Max campaigns in TikTok Ads Manager for a partner shop.
Before you begin
- The GMV Max ad account, TikTok accounts, and TikTok Shop need to be in the same Business Center for running GMV Max campaigns.
- You'll need to have Ad promotion permission for the Shop you want to request GMV Max authorization for.
- You'll need to have permission to use the ad account you want to authorize for GMV Max.
- You'll need admin access for your Business Center account or Seller Center account.
How to request GMV Max authorization in Seller Center
To request GMV Max authorization:- Sign into your Seller Center account with partner access to the TikTok Shop.
- Click Shop Ads in the left-hand menu.
- Click Manage account.
- Go to GMV Max account and click Add GMV Max account under Authorization needed.