If you have or want to publish an Open collaboration plan with a creative affiliate, you can create a GMV Max campaign directly from the Open collaboration page on Seller Center.

How to set up a GMV Max campaign on the Open Collaboration page in Seller Center

You can set up GMV Max campaign on Desktop or mobile app for Added products:

Desktop

1. Log in to Seller Center.
2. Click Affiliate in the left-hand menu.
3. Click Open collaboration.
4. Select Added products.
5. Select the products you want to add to your GMV Max campaign. You can select up to 50 products.
   • Note: If you only want to add one product, find the product you want and click Edit in the GMV Max column.
6. In the Batch actions section, click Turn on GMV Max.
7. Use the suggested Product ROI target or enter your own.
8. Click Apply to product.

Mobile App

1. Open the TikTok Shop Seller Center App
2. Tap Home.
3. Tap Affiliate Center.
4. Go to your Open Collaboration list.
5. Find the product you want to add to your GMV Max campaign and tap Create Ads.
6. To Activate GMV Max, use the suggested Target ROI or enter your own.
7. When you're finished, tap Turn on.

The products you added will be automatically featured in your new GMV Max campaign.
Learn more about How to turn on GMV Max campaigns on Open Collaboration.