Tiktok Shop Academy

How to turn on GMV Max campaigns for a new Open collaboration

02/19/2026

If you want to set up a new open collaboration with a creative affiliate, you can create a GMV Max campaign at the same time in the Open Collaboration page in Seller Center.

How to turn on GMV Max campaigns for not-added products on Open Collaboration

  1. Log in to Seller Center.
  2. Click Affiliate in the left-hand menu.
  3. Click Open collaboration.
  4. Select Not added.
  5. Choose the products you want to add to your Open Collaboration plan. You can choose up to 50 products.
    • Note: If you only want to add one product, find the product you want and click Add to collaboration in the Actions column.
  6. Set a Standard commission rate. This is the amount that will be paid to creative affiliates in exchange for promoting your product.
  7. Click the toggle to turn the following settings on or off:
    • Shop Ads commission rate: This is a custom commission rate for orders that result from your ads. Learn more about affiliate creative commission rates.
    • Boost orders with GMV Max: Add your product to an automated GMV Max campaign. Use the suggested Product ROI target or set your own.
  8. Click Apply to product.
Your products will be added to your Open collaboration plan. You can view your products in the Affiliate Center in the Added products section of the Open collaboration page. You can also Auto-add new products from the top right corner of the Open collaboration page to automatically add new products to Open Collaboration.
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