About GMV Max campaigns in the Open collaboration page in Seller Center

Benefits of GMV Max campaign creation on the Open collaboration page

• Entry convenience: A dedicated entry point for Open collaboration sellers simplifies the ad creation process.
• Faster launch: Create GMV Max campaigns with just a few clicks, making it easy to get started.

Key concepts

• ROI Bid: Category-smart recommendations set the ROI bid, ensuring your campaigns are optimized for the best return.
• Budget: Campaign budget is a default budget and the system will use ad account balance to control ad spending.
• Campaign schedule: There is no end time for the campaigns.
• Creative: Leverages all existing authorized affiliate videos, enhancing the effectiveness of your ads.

• Learn how to set up a GMV Max campaign for products in an active open collaboration
• Learn how to set up a GMV Max campaign for a new open collaboration