About Product GMV Max

02/19/2026

Product GMV Max is an automation solution for TikTok Shop Ads that optimizes for your TikTok Shop's total channel ROI. GMV Max automates your ads in the following ways:

Uses all available creative assets to create ads and set campaign settings

Optimizes both organic delivery and paid ad traffic to achieve incremental GMVAll orders resulting from products you advertise will be attributed to Product GMV Max, including those from organic content and affiliate orders, in your GMV Max dashboard in Seller Center.GMV Max can help improve organic traffic for videos you share as well as affiliate videos that feature your products. Affiliate videos that feature products included in your GMV Max campaign will receive a commercial content label. When posting organic content that promotes a brand, product, or service on TikTok, you should apply a commercial content label by turning on the content disclosure setting.

Features and benefits

Take advantage of all shoppable placements, including the TikTok feed, search, the TikTok Shop Tab, and TikTok Pangle, using both video and product card formats for your ads, all in one step.
Automatically create and pause ads, choose your most successful creative assets, and optimize audience settings
Optimize for overall product ROI while scaling your product's total non-live GMV.
Calculate GMV for same-day orders with a one-day attribution window

Only count the GMV for the products you choose to promote. If your products aren't promoted in your GMV Max campaign, any GMV generated from these orders will go straight to you.

Target audience

GMV Max is designed for all TikTok Shop advertisers. Every product can be promoted using GMV Max, regardless of its initial GMV scale or available creative volume.

How GMV Max helps

Maximize your TikTok Shop content - GMV Max automatically includes authorized affiliate videos that feature your selected products.
- To use them, set your video source to Affiliate post.
- If a specific video doesn't appear, you can ask the creator for authorization or use it under the video code and select TikTok post source.
Simplify campaign setup - GMV Max automates end-to-end campaign creation and optimization, removing manual steps and making it easy to launch and manage paid ads.
Increase total sales - GMV Max drives both organic and paid performance, helping you achieve incremental GMV that wouldn't be attainable through organic content alone.

Learn how to create a product GMV Max campaign in Seller Center.

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