About ROI protection for GMV Max campaigns

02/19/2026

ROI protection for GMV Max campaigns is a feature that automatically issues ad credits when the return on investment (ROI) for your campaign falls below a certain threshold despite following GMV Max guidelines and best practices.

How ROI protection works

ROI protection ad credit applies on a campaign-level basis and it lasts throughout the lifetime of your campaign. If your campaign is eligible, the ad credit will be automatically added to your account.You can check if your campaign is eligible for ROI protection in your Campaign list. Eligible campaigns will have a green shield icon next to the Active status. Hover over the badge and click View history to check the daily details of your campaign to check the campaign-level status, credit amount, actual ROI, and target ROI.Note: We support only a recent 60-day history review and the calculation is based on account timezone.The amount of ad credits you receive is calculated daily based on the time zone of your ad account.

Ad credit Amount = Actual Cost - (Actual Gross Revenue / (0.9 * ROI target set during ad creation))

For the Promotion day mode, it is calculated based on the Promotion day targets ROI value.

Eligibility for GMV Max ROI protection

You may be eligible for ROI protection if your GMV Max campaign meets the following criteria:

The ROI of your campaign falls below 90% of the target you chose when you set up your GMV Max campaign.
Your campaign has more than 20 daily orders.

The following conditions are ineligible for ROI protection:

If you manually adjust the Target ROI for your GMV Max campaign, ROI protection will not apply to the day you made the change.
If you pause or delete your GMV Max campaign, ROI protection will not apply to the day you made the change.
GMV Max campaigns with products or liverooms using Max delivery.
Creative boost budgets.
If your shop, ad account or ads are suspended or stopped for any reason, including but not limited to insufficient account balance, ads or products being rejected, or policy violations.
For LIVE viewer boost, ROI protection will not cover boost budget.
ROI protection won't cover the days when campaign products are edited.
ROI protection will not cover the day when the ROI setting of the GMV Max campaign is modified including
- Manual adjustments made by sellers

Automatic adjustments made by the systemGMV Max prioritizes ROI achievement on a daily basis, so you may experience fluctuations in ROI throughout the day. Ensure that GMV Max runs for at least a full day to maximize the benefits of ROI protection (ROI protection will cover the day when campaigns are newly created if the campaigns meet the above conditions, even though they have not run for entirely 24 hours).Note: Any ad credit issued to you is subject to the TikTok Ad Credit Terms. TikTok reserves the right to revoke the ad credit if we detect any unusual behavior, fraud, or violations of the TikTok Commercial Terms of Service, TikTok for Business Advertising Terms, TikTok's Advertising Policies, TikTok Community Guidelines, and other applicable terms and policies.

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