About Shop Creative Hub for GMV Max

Benefits of Shop Creative Hub for GMV Max

• Centralized visibility: Gain a holistic view of creative performance across all campaigns, products, and creators without manual data pulls.
• Streamlined authorization effort: Instantly identify top-performing creators and creatives that need ad authorization.
• Identify top creators & videos: Analyze creators and videos that are driving the most GMV, orders and engagement.
• Smart reporting: Use dynamic filters to isolate high-impact creatives based on custom conditions and double down on making more content that works.
• Proactive creative management: Detect underperforming or outdated creatives early, making it easier to plan with fresh content to sustain performance.
• Improved GMV and spend: With clearer insights into what content converts, you can prioritize production on what drives results, increasing GMV Max's spending capacity and generate more GMV.

Features of Shop Creative Hub for GMV Max

• Overview: You can easily toggle between Creatives and Videos, keeping track of their performances with metrics like Gross Revenue, Creators with Mass Authorization, and so on.
• Smart filter: You can select specific dates and sort columns for detailed analysis of video codes, affiliate videos, and videos in business accounts.
• Authorization status: You can see video authorization status based on the status on the last day of the date selector.
• Miscellaneous: You can export bulk data, customize table columns, and learn more about high-performing videos with distinguishing tags.
• Product anchor linking: You can initiate the product linking flow for up to 200 videos (per product) to have shop level product anchors.
• Video analysis: Get frame-by-frame metrics with Clicks, Conversions, Retain, and Dropoff.
• Bulk video upload: You can upload up to 50 videos at once (each time) and have an upload limit of 10k videos per month.

How to access Shop Creative Hub for GMV Max

1. Log in to TikTok Seller Center.
2. Click Marketing and select Shop ads.
3. Click Creatives.

1. Log in to TikTok Ads Manager.
2. Click GMV Max.
3. Choose Creatives.