Black Friday & Cyber Monday LIVE Selling Playbook
09/02/2025
Ready to dive into TikTok Shop's LIVE campaigns? Whether you're aiming for Key Livestreams or competing in the Livestream Championship, this comprehensive playbook has everything you need to succeed! From initial registration all the way to running engaging live sessions, we'll guide you through:
- Setting up your campaigns and authorizing Shopping Ads
- Discovering trending products with our Product Opportunities tool
- Essential pre-live preparation, including scripts and equipment setup
- Live session best practices for maximizing engagement
- Proven strategies like product pinning, stickers, and LIVE giveaways
PreviousTools and Promotions to Improve LIVE PerformanceNext LIVE policy and how to avoid violations
You may also be interested in
- 8 lessons
Preparing to go LIVE
Learn ways to effectively position and pitch your products and how to create LIVEs that engage with…
- 11 lessons
Tools and Promotions to Improve LIVE Performance
Learn tips on how to interact with viewers during your livestream, actions to avoid, and analyzing y…
- 9 lessons
LIVE policy and how to avoid violations
Learn more about platform LIVE policy and violations, as well as how to avoid them
- 12 lessons
How to run a successful LIVE
Learn tips and tricks on how to improve your LIVE Quality and showcase your products and engage wit…
Tips to Make TikTok LIVE Work for You: Engage, Sell, Repeat!
View Transcript This comprehensive guide explores effective strategies to master TikTok livestream…
LIVE selling on TikTok Shop
LIVE selling overview LIVE selling is an all-in-one hub that includes education, inspiration, and ea…