About marketing account videos on official account for LIVE GMV Max
02/19/2026
You can leverage videos from your authorized marketing accounts for LIVE GMV Max campaigns on official accounts. The ad displays the marketing account's video and profile icon, retaining the video's original likes, shares, and comments. When a user clicks the ad or swipes left, they will be directed to the official account's live stream. This creates an additional traffic and creative source for your official account's LIVE GMV Max campaign.Note: You must have both official and marketing accounts authorized and active liverooms on official accounts.
Benefits of marketing account videos on official account for LIVE GMV Max
- Increase creative usage: You can use the same video for both accounts, addressing the issue of limited video availability.
- Optimize campaign performance: Videos from marketing accounts retain their historical interaction data that may help boost video performance.
- Start setting up the LIVE GMV Max campaign.
- Scroll down to Ad creative.
- By default, the option to use marketing account videos is enabled, and all related, authorized marketing accounts under the same store are pre-selected.
- You can click Review authorized accounts to disable the setting or deselect specific marketing accounts they do not wish to use. The official account cannot be deselected.
- Note: If a marketing account is not yet authorized, it will appear in the list but will be unselectable. A pop-up with a QR code will be provided to guide users through the authorization process.