About preferred video for LIVE GMV Max

The preferred video for LIVE GMV Max is a new feature that enables you to complement our video delivery algorithm by indicating which 10 videos are most relevant to your upcoming livestream. The algorithm will prioritize preferred video delivery while exploring creatives to optimize GMV and reach Target ROI goals. However, the system will not exclusively use the preferred videos but will also explore other videos.
Note: This feature may not be available to you yet.

Benefits of preferred video for LIVE GMV Max

• Better creative control: You can handpick or obtain better input instead of automated selection to get the most relevant, newest, and best content in rotation.
• Guided automation: The videos are prioritized by the automation system using machine learning for optimized results.
• Stable exploration for daily applications: You can select new videos that are most relevant to livestream. Spends and exploration are not guaranteed for preferred videos, as the campaign's ROI achievement is still the priority.

Learn more about setting up preferred video for LIVE GMV Max