How to authorize an ad account to run a LIVE GMV Max campaign in Business Center

02/19/2026

If you want someone to run a LIVE GMV Max campaign on your behalf for one of your LIVE events, you can set up authorization in Business Center.

Before you begin

Connect a TikTok account to your Business Center and click Turn on exclusive LIVE GMV Max permissions.
Your Business Center account can receive authorization from multiple TikTok accounts.
A TikTok account can only grant authorization to one Business Center account at a time.

You'll need admin access to the Business Center account to send an authorization request.

To authorize an ad account for LIVE GMV Max:

Sign into your Business Center account.
Click Accounts in the left-hand menu.
Select the TikTok account with LIVE GMV Max permissions that you want to authorize.
Click LIVE GMV Max.
Click Link ad account.
Choose the GMV Max ad account you want to use for LIVE GMV Max ads.
Click Confirm.

If the request is successful, the account will be authorized to run LIVE GMV Max ad campaigns. Learn how to create a LIVE GMV Max campaign.