Tiktok Shop Academy

How to turn on Max delivery optimization for products in your Product GMV Max campaign

02/19/2026

Max delivery is an optimization mode that uses additional budget to boost sales and ad delivery for products in your campaign over a selected period of time.

Before you begin

  • You'll need to have an active Product GMV Max campaign
  • You can only turn on Max delivery for individual products in your Product GMV Max campaign
  • If your Max delivery schedule ends before the end of your campaign, the optimization mode for your product will revert to Target ROI automatically.
  • Max delivery will use an independent budget that sellers set specifically for this optimization mode. During Max delivery schedule, the system will only spend Max delivery budget and your Target ROI budget will not be consumed.
The system aims to pace the daily budget spending throughout the day. However, if there are less than 24 hours in a day for the system to consume (from start time to end time), the daily budget will be spent proportionally based on a rough estimation of 'daily budget*(hours remaining of that day)/24'.You can turn on Max delivery optimization for products in an active Product GMV Max campaign in Seller Center or TikTok Ads Manager.Choose instructions for Seller Center or TikTok Ads Manager:

Seller Center

How to turn on Max delivery for products in your Product GMV Max campaign in Seller Center

To turn on Max delivery in Seller Center:
  1. Go to Seller Center.
  2. Click Shop Ads in the left-hand menu. Note: If you are in the U.S., click Marketing in the left-hand menu first.
  3. Go to Campaign list and click Product GMV max.
  4. Find your Product GMV max campaign in the campaign list and click View details.
  5. Go to Product and creatives reporting and choose the product you want to turn on Max delivery optimization for.
  6. Go to the Optimization Mode column and click Target ROI.
  7. Choose Max delivery in the dropdown.
  8. Enter a daily budget you want to spend. This amount will be used in addition to your regular campaign budget while Max delivery is active. Note: The minimum daily budget is $10 USD.
  9. Enter a start time for your Max delivery schedule. The start time must be the same or later than the start time for your Product GMV max campaign.
  10. (Optional) Enter an end time for your Max delivery schedule. The end time must be the same or earlier than the end time for your Product GMV max campaign. You can edit or cancel the end time at any time during your campaign. If you don't choose an end time, or if you cancel it later, Max delivery will run until the end of your campaign.
When you're finished, click Confirm.

TikTok Ads Manager

How to turn on Max delivery for products in your Product GMV Max campaign in TikTok Ads Manager

To turn on Max delivery in TikTok Ads Manager:
  1. Log in to TikTok Ads Manager
  2. Click GMV Max at the top of your dashboard.
  3. Go to Campaign list and click Product GMV max.
  4. Find your Product GMV max campaign in the campaign list and click View details.
  5. Go to Product and creatives reporting and choose the product you want to turn on Max delivery optimization for.
  6. Go to the Optimization mode column and click Target ROI.
  7. Choose Max delivery in the dropdown.
  8. Enter a daily budget you want to spend. This amount will be used in addition to your regular campaign budget while Max delivery is active. Note: The minimum daily budget is $10 USD.
  9. Enter a start time for your Max delivery schedule. The start time must be the same or later than the start time for your Product GMV max campaign.
  10. (Optional) Enter an end time for your Max delivery schedule. The end time must be the same or earlier than the end time for your Product GMV max campaign. You can edit or cancel the end time at any time during your campaign. If you don't choose an end time, or if you cancel it later, Max delivery will run until the end of your campaign.
When you're finished, click Confirm.Max delivery will begin at the start time you chose for your selected product. If your Max delivery schedule ends (reaches the end time you set), the optimization mode for your product will automatically revert to Target ROI. You can turn on Max delivery for your products again as long as your Product GMV Max campaign is active.You can view reporting for Max delivery along with overall reporting for your GMV Max campaigns in Seller Center or in the GMV Max tab in TikTok Ads Manager. To view metrics for both Target ROI and Max delivery, make sure to choose a reporting date range that includes your Max delivery schedule. You can view Target ROI and Max delivery mode metrics and daily trends for your Product GMV Max campaign and for specific products.
  • Campaign reporting:
    • View overall data including Max delivery and Target ROI
    • Use the Optimization mode filter to see metrics for Max delivery and Target ROI
  • Product reporting:
    • View overall data for specific products including Target ROI and Max delivery
    • Use the Optimization mode filter to see metrics for Max delivery and Target ROI
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