Best practices for increasing creative supply in Product GMV Max
02/19/2026
Product GMV Max automatically explores and uses all available creatives to maximize product-level GMV across paid and organic traffic. Maintaining a diverse and sufficient creative pool helps the system discover strong-performing videos and improve campaign results.You can use the following methods to increase and manage your creative supply effectively:
Access and authorize more videos
Ensuring your videos are properly authorized allows Product GMV Max to use them in creative exploration.Ways to obtain video authorization:- Business Center authorization - Get GMV Max authorization from the Shop owner for automatic creative access.
- Affiliate mass authorization - Affiliates can enable one-time approval in the TikTok app to authorize all their eligible videos.
- Video code authorization - For individual posts, creators can share a video code from the post's settings.
Collaborate with TikTok creators
Working with affiliate creators increases your creative supply and provides videos with strong conversion potential.How collaboration works:- Create an Open Collaboration in Seller Center and set commission rates for your products.
- Affiliate creators authorize their videos for Shop Ads.
Use videos from your TikTok account
Posting consistent, product-focused content on your TikTok account provides additional creatives for GMV Max to explore.Tips:- Upload original, engaging videos that clearly showcase the product.
- Ensure posted videos include a product anchor so they are eligible for GMV Max delivery.
Manage creatives in Shop Creative Hub
Creative Hub provides tools to upload, organize, and bulk-manage your video supply for Product GMV Max.Product anchor linking- Filter videos with Product ID = N/A to find those missing product links.
- Click Add to start product linking, or select videos to begin the anchor-binding flow.
- Upload up to 50 videos at a time directly in Creative Hub via Upload videos.
- Optionally link products during uploading, or bind them later in Manage Creatives.
- Choose whether videos appear on your public profile or are used for ads only.
- Review upload status and pre-review results directly in Creative Hub.