Troubleshoot your LIVE GMV Max campaign

If you're having authorisation issues with your LIVE GMV Max campaign, you need to check for different scenarios.

Before you begin

Check your campaign settings and current liveroom activities.
Adjust your settings in Seller Center or TikTok Ads Manager.
Check your GMV Max campaign, then Turn off the ad group using the same TikTok Account.
A GMV Max authorized ad account has to be assigned before running GMV Max.
This means that the selected TikTok Identity is currently not livestreaming and the liveroom is currently offline. When the seller restarts LIVE, the campaign will resume delivery automatically.

How to troubleshoot your LIVE GMV Max campaigns

How to troubleshoot your LIVE GMV Max campaigns:

Campaign status is "Not delivering - Asset is not available"

This means that the selected TikTok Identity is currently not livestreaming and the liveroom is currently offline. When the seller restarts LIVE, the campaign will resume delivery automatically.

TikTok account is not visible in the LIVE source

If you can't see your TikTok account in LIVE Source, it means that your TikTok account does not have advertising permission. To get permission to successfully run LIVE GMV Max campaign:

1. Sign in to your Business Center account.
2. Click Shop ads in the left-hand menu.
3. Select Account management and then go to Available TikTok accounts.
   • If you don't see the existing account, click Connect account and add the new account.
   • If you see the existing account, click Get permission.

TikTok account is visible but unable to select in the LIVE source

For Official TikTok accounts: If it shows an active existing LIVE GMV Max campaign error, you can pause or delete any existing LIVE GMV Max or LIVE Shopping Ads to resolve this issue.
For Non-official accounts, Authorize the TikTok account as a non-official account

TikTok Identity is greyed out or unavailable

Another LIVE GMV Max is active
If the same TikTok account is being used in another LIVE GMV Max, it cannot be selected again. Then pause or delete the existing campaign before creating a new one.
The TikTok Identity shows "Unavailable"
This issue may occur for TikTok accounts connected to shops before automatic advertising permissions were introduced.

1. Go to Seller Center, then select TikTok Account Authorization.
2. Find the Official TikTok Account section and select Edit access.
3. Scan the QR code using the corresponding TikTok account.
4. In the TikTok app, confirm permissions by navigating to your Profile, then Settings and privacy, then Security & permissions, then Apps and services permissions. Select TikTok Shop and ensure Read your LIVE videos on TikTok is enabled.

If the issue continues after re-authorization, contact your TikTok sales representative or TikTok Shop support.

Budget and spending

If your campaign's budget isn't pacing as expected after one full day:

• Spending too slow: Decrease your ROI target slightly, or enable Viewer Boost to accelerate delivery.
• Spending too fast: Increase your budget or raise the ROI target if the current ROI is higher than your goal.

We recommend adjusting your ROI target no more than once per day.
Frequent changes can interrupt system learning and affect ROI protection eligibility.If your campaign ROI is much higher than expected:

• Check budget utilization.
  • Above 90%: Your budget may be too low for full optimization. Increase the budget to gain more GMV while maintaining target ROI.
  • Below 90%: During mega sale periods or for new advertisers, large GMV fluctuations are normal as the system re-learns and optimizes. Continue running the campaign for ~3 days.
• If the issue persists, contact your sales representative for further review.