Tiktok Shop Academy

Best practices for increasing creative supply in LIVE GMV Max

02/19/2026

LIVE GMV Max uses two creative types, video-to-LIVE and LIVE-to-LIVE, to drive traffic into your livestream.
  • Video-to-LIVE leverages videos from the TikTok Identity as creatives for your campaign.
  • LIVE-to-LIVE leverages your ongoing livestream as a traffic driver to attract viewers into your livestream.
Video-to-LIVE is especially important, as it uses your TikTok account's videos to expand reach, improve delivery, and help the system find winning creatives. The more high-quality videos you provide, the more effectively LIVE GMV Max can scale.

Why creative supply matters

LIVE GMV Max allocates a small portion of your spend to continuously explore new videos. The best practice is for campaigns to add at least 50-70 videos in the In queue status for more stable creative explorationThis optimizes sufficient exploration and offers better chances of finding strong-performing creatives.

Tips to increase video-to-LIVE creative supply

By default, all available videos from your selected TikTok account will be used. You can further expand your creative pool using the tools below.Tips to increase video-to-LIVE creative supply:Upload teasers through Video Upload
  • Upload short teaser videos directly during campaign creation.
  • Short teaser videos with a clear call-to-action to the liveroom typically perform better than general content.
  • Uploading directly in campaign setup ensures the system prioritizes these videos instead of waiting for organic posts to be detected.
  • Upload teasers as ads-only to avoid cluttering your TikTok profile.
Use marketing account videosIf your LIVE GMV Max campaign promotes an official TikTok account, you can use videos from your authorized Marketing Accounts.How it works:
  • Ads use the Marketing Account's video and profile icon.
  • Likes, comments, and shares from the original post are retained.
  • When users click the ad or swipe left, they are taken to the official account's liveroom.
This expands your available creative pool and leverages strong-performing content from other accounts you manage.Enable Auto Remix for LIVE GMV MaxAuto Remix automatically generates short video-to-LIVE creatives using your livestream footage and product information.Benefits:
  • Quickly increases creative supply with minimal effort
  • Helps the system explore more combinations of video and product
  • Supports ongoing optimization with fresh content
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