Top Tips
08/27/2025
- Make it Feel like a regular short video: People don’t like being sold something straight away. The best performing E-Commerce Short Videos content is that content that doesn’t feel intrusive to the user, it is perfectly inline with the content they actually want to consume
- Target the audience strategically: In e-commerce short videos, the products search the consumers, not the other way around. Once you have selected the product, think carefully about who you are addressing this content to; then use clear, fun captions using relevant hashtags
- Think carefully about product selection:
- Detail page - make sure the product has high resolution images and the description is well written and contains all details and features
- Functionality - is the product actually something users will use? Water bottles, beauty products or hair dryers for example, these products solve every-day needs
- Demand - people change mobiles or laptops once every 3 years or so, so the likelihood that you can sell one is lower. Choose products which have a high repurchase rate/seasonality
- Novelty - check current trends and listen to what users are talking about
- Clear call to action: Create that sense of urgency!!