Elements of a short video
08/27/2025
The Beginning (0-3 seconds): Grab audience's attention
- Have a hook: Ask a question to spark interest
- Closed Captioning: Eye-catching words for showing the topics
- Put Video Highlights at the Beginning: Have a memorable first impression of the selling point.
- Document the Journey: Engage customers to watch all the steps through packaging, unboxing, product testing, results, and reactions
- Voiceover: Most shoppable videos have VO for an immersive tutorial experience
- Varied Scenes: Demonstrate multiple product usage in different scenes
- Real-life Sharing: "I am using it" --- Create strong connection and resonance
- Call to action: Document how to place an order
- E.g. Use the green screen feature to create a visual demonstration of how easy it is to click and purchase
- E.g. Point towards the product link with verbal instructions and arrow signals
- Call out incentives: Highlight discounts to drive sales (when applicable)