Linking Your Official TikTok Shop Account

06/18/2024

What are the different account types?

  • TikTok Shop Official Account represents the official identity of a TikTok Shop on the TikTok App - integrating account & shop rights.
  • TikTok Shop Marketing Account refers to other TikTok accounts that are linked to a TikTok Shop for product promotion purposes.

What are the key similarities and differences between TikTok Shop official & marketing accounts?

TikTok Shop Official Account
TikTok Shop Marketing Account
Follower count criteria to post product-linked content
0
0
Number of accounts that can be linked to a TikTok Shop
1
Max. 4
Account linking eligibility across multiple TikTok Shops
The Official Account can only be linked to a single TikTok Shop at any one time.
The Marketing Account can be linked up to 10 times within 180 days across TikTok Shops.
Promote products from Product Marketplace
No
Yes
Account & shop name
The shop name and official account name has to be consistent. After linking, whenever there's a change in the shop name, the official account name will be changed simultaneously.
The shop name and marketing account names are independent of one another.
Account region
Account region has to be the same as shop's region
Same account linking
The same account cannot be linked as both the official account and marketing account of the same shop at the same time.
Identity verification
The TikTok account needs to pass identity verification before it can successfully link with a shop.
Business account upgrade
The TikTok account will automatically be upgraded to Business Account after a linking relationship is established with a shop. Learn more about Business Account here.
Unlinking time period
Unlinking can only be done 24 hours after the initial linking relationship is established.

Key reasons why you should link official and marketing accounts to your TikTok Shop?

  1. Unlock sales via content channels (i.e. Shoppable videos & Livestream).
    • Without a linked account, your TikTok Shop will be limited to only the Shop Tab sales channel with no access to selling through videos and livestreams. Linking an official account is highly recommended during the initial setup to unlock product-linked content posting capabilities which are fundamental to driving sales and achieving success on the platform.
  2. Expand shop and product visibility
    • Linking your official account creates a dedicated Store Page on your profile, showcasing your entire product catalog. Similarly, linking Marketing Accounts establishes "Showcases" on those accounts, featuring selected products that creators manually add to it.
  3. Enhance discoverability
    • These additional storefronts and showcases significantly improve the visibility of your shop and products across the TikTok platform. Customers can easily discover your offerings through account searches and explore your catalog within these designated spaces.
  4. Tap on affiliate partnership without incurring commission fees
    • Linking affiliate accounts as Marketing Accounts allows you to effectively leverage their existing content creation, audience reach, and sales influence without incurring traditional affiliate marketing commissions.

How to bind TikTok Shop official account?

Option 1: On Seller Center Web

Seller Center - My account - Linked TikTok Accounts - Official Account
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Create an Organization Account or Link an established account

Now we support two options for sellers to bind TikTok accounts: create an organization account or link established TikTok accounts.
Note:
  • If you don't have an existing TikTok account for your shop, you can set up an organization account. In the long term, this will be your business asset and owned by the company.
  • If you have an established account, you can bind your TikTok account with your shop. However, we cannot support this account being transformed into an organization account at this stage. The process of transforming your creator account to organization account will be supported in the near future.
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Part 1: Create a TikTok organization Account

A TikTok Organization Accoun
t is a specialized type of TikTok account designed for businesses, offering unique operational features that distinguish it from other account types on the platform.
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Benefits
  • Credible identity: Strengthens the account's operational credibility.
  • Multi-user operation: Allows multiple users to track and manage the account.
  • Secured ownership: Protects assets by reclaiming control when employees leave.
Please note:
  • An organization account can only be linked to the seller with the same entity qualification
  • An organization account can only be linked to one seller account
Steps to create your organization account:
Web
Step 1 Select account type
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Step 2 Input creation information
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Link successfully
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Log into org account
  • Click on "get OTP" （email/phone message)
  • Identify verification
  • Get OTP to log in
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Part 2: Link an established Account

If you already have an existing TikTok account, you can bind it via the following steps.
Step 1: Under "Choose your next step", select Use an existing account and then Link an existing Personal or Business Account.
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Step 2: Click Link official account
button, then scan QR code using the TikTok account.
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Step 3:
Scan the QR code in the TikTok App with the official account you want to bind, and click "Authorize"
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Step 4:
In Seller Center, please review and agree to the terms and conditions, then click 'Link This Account.'
Step 5:
After successful binding, view the bound account information: After approval, the binding relationship between the store and the official account is established. On the Official Account interface, you can view the official account's avatar, username, nickname, mobile phone number, binding time and other information
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Option 2: On Seller Center App

TikTok Seller App - Settings - Linked TikTok Accounts - Official Account
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Create an organization account or link an established account

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Part 1: Create a TikTok organization Account

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A TikTok organization account is a type of TikTok account for organizations. Organization accounts have specified operational capabilities different from other types of TikTok accounts.
Benefits
  • Credible identity: Strengthens the account's operational credibility.
  • Multi-user operation: Allows multiple users to track and manage the account.
  • Secured ownership: Protects assets by reclaiming control when employees leave.
Notice
  • An organization account can only be linked to the seller with the same entity qualification
  • An organization account can only be linked to one seller account at a given time
Steps
APP
Step 1 Select account type
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Step 2 Input creation information
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Link successfully
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Log into org accunt
  • Click on "get OTP" （email/phone message)
  • Identify verification
Get OTP to log in
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Part 2 Link an established account

Step 1:
Click on the link to an established account and enter the username of the TikTok account you want to bind, and check "I have read and agree to the XX agreement".
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Step 3:
In the login status of the corresponding account of the TikTok App, turn on all toggles
so that indicates access you want to allow between Seller Center & TikTok account then click "Continue"
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Step 4:
Return to the TikTok Seller App, click "Link" and enter the binding relationship review process
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Step 5:
View the bound account information: After approval, the binding relationship between the store and the official account is established. On the Official Account interface, you can view the official account's avatar, username, nickname, mobile phone number, binding time and other information
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What is the difference between TikTok Shop official account and marketing account*?

Both the official account and the marketing account are directly bound to the store and serve as the store's self-selling account, but the two have the following differences:
  1. You can have only one official account, yet you can bind at most 4 TikTok accounts as your marketing accounts.
The official account displays shop products on the TikTok account's profile page as a Shop Page
, and you can use the store design function for branding. A marketing account displays shop products in the form of a showcase, and you need to manually add products to the account showcase.
  1. The name of the official account must be consistent with the shop name after upgrading, which will enhance the trust of the account to the user, but the marketing account is not limited to naming.
Account type
Owned media accounts
Affiliate creators
Official account
Marketing accounts
Number that can be linked to your shop
1
4
No limit
Product display method
Shop Page
Showcase
Showcase
Sales channels
Video, LIVE, Store Page
Video, LIVE, showcase
Video, LIVE, showcase
Shop design feature
Yes
No
No
Can display Affiliate products
No
Yes
Yes
Automatic product sync to shop page or showcase
Yes
No
Can, but not automated
Shop and account name consistency requirement
Yes
No
No
*Binding of Marketing accounts will no longer require a minimum follower count. However, you will have to sign up at the Affiliate Center to sell affiliate products. To learn how to apply as a creator, click here
.
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How to Unbind the Official Account?

Your official account can be unbound 24 hours after the binding is successful.
TikTok Seller Center - My account - Linked TikTok Accounts - Official Account - Unlink Official account
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For more information, refer to TikTok Shop Official Account Rights and Rules Upgrade.
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