Account Management 101

Starting a TikTok Shop is just the first step - managing your account effectively is the key to sustained success. Think of your Seller Center as the nerve center of your e-commerce operation. Here is a practical guide to keeping your account in top shape, ensuring smooth operations and compliance.

Keep Your Profile Up to Date

Accuracy and professionalism start with your basic information. Make it a habit to regularly review and update your details. Ensuring your business name, contact information, and operating details are up to date and accurate builds trust with customers and ensures you don't miss important communications from TikTok Shop.

Streamline Operations with User Roles

As your business grows, you'll need a team to manage daily tasks. The sub-account feature allows you to delegate while maintaining control. By assigning your team specific roles and permissions (ex. inventory management, customer service, or finance), you keep daily operations running smoothly and securely, without giving everyone access to sensitive data.

Authorize Your Brand

If you're selling products under an official brand, you must authorize it to sell with credibility. This allows you to use your official name, logo, and trademark on your shop, protecting your intellectual property and reassuring customers that they are buying authentic goods.

Take a Break with Holiday Mode

Need to step away from your business for a few days? Manage your absence professionally.
Holiday mode pauses orders while you're gone, preventing late shipments, poor customer service, and negative reviews that can hurt your seller rating. It's a professional way to manage time off.
Access the Holiday Mode setting in the Seller Center > My Account > Holiday Mode, toggle it on, and choose the start and end dates for your time away.

FAQs

How is my trademark verified?

Trademarks are verified through USPTO. The details in your submission must match the information in the TESS database.

Can I change my brand name after it's approved?

No, your brand name cannot be changed once approved.

Does brand authorization protect me against infringement enforcement?

No, brand authorization does not protect you from infringement enforcement actions. It only proves that you're authorized to sell the brand's products.

What happens when my trademark or LOA expires?

You will lose brand authorization which may result in product takedowns. We recommend reaching out to the brand to obtain new documentation 30 days before the expected expiry date. The process will be the same as the first application for brand authorization and can be submitted through Brand Qualification. If you are the brand owner, you will need to renew your trademark with USPTO.