✨ Showcase Your Brand ValueYour storefront is your digital identity. A cohesive design — from colors to layout — communicates professionalism and tells your brand story before customers read a single word.🛍️ Guide Shoppers to BuyGood design is more than aesthetics; it’s a sales tool. Clear navigation, engaging visuals, and well-placed highlights guide customers effortlessly from browsing to checkout.💡 Create an Emotional ConnectionA visually appealing store builds trust and evokes emotions. When customers feel good about your brand, they’re more likely to buy — and come back.🚀 Convert Visits into SalesDesign directly impacts conversion rates. An optimized, themed store (like a Black Friday or Holiday layout) creates urgency and excitement that turns casual visitors into loyal buyers.

Data that Speaks

Our comparison of US local sellers across the first half of 2026 shows that sellers using the shop design feature recorded a shop homepage click-through rate 10%+ higher and an overall shop conversion rate 40%+ higher than non-users.

A quick before&after comparison

❗️Must-Read: Deals For You Days Campaign Shop Design Guide❗️

As the Deals For You Days Campaign approaches, are you still wondering how to create the perfect campaign atmosphere and maximize your shop visibility? Don't worry! TikTok Shop has launched a Deals For You Days Campaign shop design template just for sellers! We will not only feature your registered campaign products via products, but also provide eye-catching banner spaces via visuals, clear product categorization via categories, and dedicated promotional benefit display zones via promotions!

Eligibility Requirement: 5+ registered campaign products

You can access the shop design template library via Seller Center -> Marketing -> Shop Design.
In the template library, TikTok Shop provides sellers with exclusive Deals For You Days Campaign shop design templates covering 7 core industries. You can select the template that best fits your industry and make final adjustments in the editor! We highly recommend enabling the Campaign module showcase —with just one click, you can instantly activate the campaign atmosphere on your shop page!

Please note: If your registered campaign product count is less than 5, your shop page will not be able to feature your featured campaign products at the top.

How to decorate your shop

Explore Shop Design now: Seller Center >> Marketing >> Shop DesignYou can design your shop using an industry template, auto-generated layouts, or full manual customization.

Useful Tips：

🔥Upgrade Your Shop Design to a High-Quality Standard - The Gold Standard

📊 Proven by Data: Combine Components to Drive Better PerformanceOur data shows that stores using Visuals, Products, Categories, and Promotions together consistently achieve longer customer visiting time and higher conversion rates compared to other stores.
When these components are used in combination, they help create a clearer shopping path, improve product discovery, and keep customers engaged longer—ultimately turning visits into purchases.
🧩 How to Apply These Components EffectivelyHere’s a simple way to get started:

1. Visuals

Use strong visuals at the top of your store to capture attention and communicate your brand story, key messages, or ongoing campaigns at a glance.

2. Promotions

Use promotions to reinforce purchase intent by showcasing discounts, bundles, or limited-time offers at the right moment.
💡How to setup promotions: Promotion instructions

3. Products

Highlight best-selling, new, or priority products to guide customers directly to items with high purchase potential.

4. Categories

Organize products into clear categories and collections to help customers discover relevant items faster.
By arranging these components in a logical flow, you can create a storefront that is not only visually appealing but also optimized for customer decision-making.

New header image layout to showcase your brand image!

You can add a header with your logo, brand name, or a high-quality image to showcase your brand.
A good-looking header can help increase visibility and improve trust with shoppers. The system automatically checks that your header image is clear and high quality. If not, it won't appear in your shop.
What header layouts are available?

• Logo + image
• Brand name + image

NOTE: The header image will also appear in the middle of your products' detailed page.Navigate to Seller Center >> Marketing >> Shop Design >> Design shop, and choose a version to edit on.
Click on the "Header" button on the right side, and start to design your own brand image:

1. Upload a qualified image and add a hyperlink to it if you want
2. Suggest adding your logo or brand name via image or text to better showcase your brand style.

Bring Your Brand to Life with a Compelling Story

Today’s consumers make purchase decisions based on more than just products. A brand’s values, mission, and story have become powerful drivers of trust and emotional connection.
That’s why we’re excited to introduce the Brand Story component in Shop Design. With this new feature, you can create a dedicated “Brand Story” page within your shop and freely arrange text, images, and links to bring your brand to life. Share your brand culture, founder journey, craftsmanship, social responsibility, or any story that sets you apart.
By configuring your Brand Story page, you not only strengthen your brand identity, but also build deeper connections with customers—turning casual visitors into loyal advocates.
Here's how to configure your unique and compelling brand story with AI tools.
Manual ConfigurationStep 1: Login to seller center >> Marketing >> Shop designClick on Design shop on the top right or choose a shop page below to add the brand story module
Step 2:Switch Homepage to Brand story to start the configuration
Step 3: You can start uploading your brand images (Max 5) and add descriptions as your brand story. Click Publish to submit for review.
If you want to try AI suggestions, click on 'Brand story suggestions', we will configure brand images and brand stories based on your brand.
Automatically GeneratedEnter the Marketing -> shop design page , click 'Adopt It' on the pop-up to automatically generate your exclusive brand story!
Here’s how it appears from the customer’s perspective.

Intelligent image recommendation generator that fits your brand style!

We are launching an enhanced image recommendation generator to help sellers decorate their shop with clear CTA, strong value proposition and visual impact within the shop design tool.
Benefits:

1. Save time and effort: get personalized image recommendations based on your brand and products, or choose from ready-made templates.
2. Customize with Ease: using a built-in editor, easily edit text, colors and layout to fit your brand's style
3. Increase Engagement : These high-quality images help catch shopper's attention and drive more traffic to your shop

Navigate to Seller Center >> Marketing >> Shop Design >> Design shop, and choose a version to edit on. Add a component called "single image" on the left side, and then you are able to see the AI-generated images based on your shop style and product information on the right side.
There are 3 themes sellers can choose from: promotion, new release and branding. These images can be customized to your liking, you can edit the image like below, or you can directly choose from our existing template that fits your style.
Option 1: Auto-generate designThis option produces a simple shop layout and is perfect for sellers who are just getting started.

• Step 1: Click to start Auto-generate design.
• Step 2: Auto-generate design creates a dedicated shop page for you.

Auto-generate design automatically creates a complete shop page for you, including:

• eye-catching visuals
• clear product categories
• exclusive promotional benefit sections

This helps generate a more polished shop page for your shop.
Even without a professional design team, TikTok Shop uses AI capabilities to help create exclusive visuals for your shop and strengthen your brand image.

• Step 3: Click Publish now to go live.
  
• Step 4: Share your shop with a link or QR code.
  

Option 2: Use an industry-specific template (Fashion, Home, Beauty, etc.)Start with templates built from industry best practices and algorithm-driven design. Even if two shops choose the same template, their final layouts will differ based on the unique products they sell.
Pro tip: Shops who leverage industry templates experienced a 30% increase in product click-through rateIndustry template highlights

1. Smartly crop product images from your shop to design your shops' visual layout.
2. Automatically create customized product collections according to your product features and diversified themes like:
   1. Popular topics on the platform: ie. "2025 Trending-Y2K style", "Bohemian style", "Date Night Looks"
   2. Series of new product themes: ie. "New purple products for spring"
   3. Style/color/material /specified audiences: ie. "The annual Pantone color", "Eco-Friendly Essentials", "Petite Girl Finds", "Eco-Conscious Living"
   4. Shop's best-selling theme: ie. "xx's best-selling"
   5. Sale theme: ie. "Last Chance: 50% Off", "Bundle Deals: Save 30%"
   6. Scenario-based themes：ie. "Living Room Essentials", "Kitchen Must-Haves", "Smart Home Upgrade"
   7. Function/ingredient theme: ie. "Anti-Aging Powerhouse", "Dry Skin SOS"

How to apply an industry templateMake minor adjustments according to your needs and then you're done!
Option 3: Manual CustomizationThis option allows you to fully control the look and styles of your shop, which products are shown, and how sections are arranged.

• Step 1: Click the green Design shop button in the top-right corner, or click Edit next to any draft version.
  
  
• Step 2: Understand the interface. The tool is divided into 3 main panels:
  • Shop Design Modules (left panel): Choose what type of content to add, such as images, products, flash sales, etc.
  • Shop Preview (middle panel): See a live view of how your shop will look on the app.
  • Settings (right panel): Customize each module (images, text, layout settings, etc.)
    
• Step 3: Add modules to your shop page. Drag modules from the left panel into the center preview area.
• Step 4: Customize each module. After adding a module, click on it in the center panel. The right panel will open customization options:
  • Upload header images
  • Enter product names or select from your listings.
  • Choose layout options (number of columns, display styles).
  • Add links to collections or categories.

Leverage intelligent image recommendation generator that fits your brand style!

Leverage this enhanced image recommendation generator to help you decorate shops with clear CTA, strong value proposition and visual impact within the shop design tool. There are auto-generated branding images in 3 themes that you can choose from: promotion, new release and branding. These images can be customized to your liking, you can edit the image or you can choose from our existing template that fits your style.

• Step 5: Preview and save your design. As you build, you'll see real-time updates in the center preview.
• Step 6: Once you're happy with the layout and content, click Publish in the top-right corner. Your new layout will go live immediately. You can always return and edit it later.