Videos are the bread and butter of TikTok Shop and there are nuanced differences between a Short video and Shoppable video.
Shoppable short video is created in the same format that you would create any short video on TikTok. The difference between your typical TikTok video and a shoppable short video is that a shoppable short video includes an embedded anchor link that directs your audience to the product that you want to promote. We've found that a well-executed video can make a big difference when it comes to connecting with potential customers and selling. Short videos are key in capturing audience attention, inspiring them to take action, and driving them to purchase. Let me take you through the process of creating a short video and we're going to do it together