Dormant Accounts - What You Need To Do

AI Summary

US TikTok Shop seller accounts can be marked dormant after 350 days with no qualifying activity, which can stop orders and reduce product visibility. To restore access, log in and complete identity re-verification through the appeal flow. TikTok sends reminders on days 350, 360, and 370; if you still do not appeal within 10 days after the last reminder, the account may be permanently deactivated. Use Holiday mode during breaks to pause the countdown.

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Key Points:
  • Your account may be marked dormant if there is no activity for 350 days. You will need to verify your identity to use TikTok Shop again.

When Will My Account Be Marked As Dormant?

This policy applies to all TikTok Shop sellers in the US. This policy helps sellers understand the requirements for maintaining an active account and avoid service interruptions. We want you to grow your business with us. Your account may be marked as dormant if we do not detect any of the following activities for 350 days.
  • Logging into Seller Center.
  • Uploading or editing a product listing.
  • Hosting a Livestream using your shop's official or marketing TikTok accounts, with shopping enabled.
  • Posting a video on your shop's official or marketing TikTok accounts, with shopping enabled.
  • Clicking "Ready to ship" on any order.
  • Responding to customer questions.

What Happens If My Account Is Marked As Dormant?

If your account is marked as dormant:
  • You may not be able to receive any orders.
  • Your products may have reduced visibility.

How to Restore Your Account

To restore your account, please follow these steps:
• Log in to your account to submit an appeal.
• Complete the identity re-verification process as prompted.
For more information, read our article, Verifying Your Identity: What You Need To Do.

Will TikTok Shop Remind Me To Appeal My Dormant Status?

We will send you email reminders to log in and appeal:
  • First reminder on the 350th day after your last login.
  • Second reminder 10 days later, on the 360th day.
  • Third reminder another 10 days later, on the 370th day.
After the third reminder, you will have 10 days to log in and appeal. If you fail to appeal within this window, your account may be permanently deactivated.
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How Can I Prevent My Shop From Becoming Dormant While I Am On A Break?

To prevent dormancy during a break, we recommend you turn on "Holiday mode". This feature allows you to:
• Temporarily pause your shop.
• Avoid impacting the 350-day dormancy countdown.

Best Practices to Prevent Dormancy

  • Regularly log in to Seller Center.
  • Use "Holiday mode" if you plan to take a break.