Guidelines For Listing Wig Products

Guideline Scope

• Avoiding medical claims
• Ensuring material accuracy
• Providing clear product images and descriptions

Product Title

Recommended title structure for wig:

Brand + Material (human hair / synthetic fiber / high-temperature fiber, and so on) + Wig Type (full wig / hairpiece / bangs / hair extensions, and so on) + Length / Curl / Style + Color + Target Audience / Scenario

Example: [Brand A] Medium-length Straight Human Hair Wig for Women, Full Wig Cap, Permable and Dyeable, Natural Black

✅ Best practices

• Brand: For branded items, you should specify the brand and ensure it is consistent with the brand field in the attributes.
• Categories:
  • Wigs
  • Wig caps
  • Hair extensions
  • Bangs
  • Hair curtains
  • Ponytails
• Materials:
  • Human hair
  • High-temperature fiber
  • Synthetic fiber
  • Blended hair
• Length/style:
  • Short hair
  • Medium-length hair
  • Long hair
  • Big waves
  • Straight hair
  • Pear blossom curls
  • Inward curls
• Colors:
  • Natural Black
  • Flaxen
  • Brown
  • Ombre
  • Shade number, for example, "#1B Natural Black", can be added.
• Applicable groups/scenarios:
  • Ladies
  • Gentlemen
  • Middle-aged and elderly
  • Anime COS (cosplay)
  • Stage
  • Daily commuting
• Selling points (1–2 short words):
  • Adjustable
  • Breathable inner mesh
  • Simulated scalp
  • Clip-on for easy wearing
  • Heat-stylable
  • Dyeable (you must ensure this is true)

❌ What to Avoid (violations may lead to enforcement actions)

• Exaggerated/false medical efficacy:
  • Such as "treating hair loss", "promoting hair follicle regeneration", and so on.
  • You can only claim to "cover hair loss areas" and "improve visual hair volume," and you should avoid promoting medical treatment.
• Absolute and extreme language:
  • For example, "Never knot" or "Never shed"
  • You should use relative expressions such as "more natural" and "more supple", and avoid using expressions like "most", "only", and "absolute".

Product Attribute

Key attributes

Attributes are an important basis for buyers to search for products. Detailed product attribute information helps buyers quickly understand product features. The following are the general attributes for wig products:

• Brand: Consistent with the title, packaging, and product details page.
• Materials:
  • Human Hair
    • If labeled "human hair," the product must consist mainly of human hair. Do not claim "100% human hair" if it only contains a small amount.
  • Heat-resistant Fiber
  • Ordinary Chemical Fiber
  • Mixed Hair
• Length:
  • Short hair (about 7-11 inches)
  • Medium-length hair (about 13-17 inches)
  • Long hair (about 19-27 inches)
• Density:
  • You should use density percentage or weight, for example, wig density is 180%/180g
  • You should add explanations of the actual display effects, for example:
    • High density = the net base and scalp are hardly visible
    • Normal density = the scalp is faintly visible
    • Low density = the net base and scalp are clearly visible
• Color:
  • Standardized color names:
    • Natural Black
    • Dark Brown
    • Linen
    • Gold
    • Gray
    • Gradient
  • Available shade numbers include examples such as "#1 Black", "#1B Natural Black", and "#2 Dark Brown"
  • If multiple colors are available, you need to enter them one by one in the SKU (Stock Keeping Unit) attributes.
• Style:
  • Straight hair
  • Natural slight curl
  • Big wave
  • Cornrow perm
  • Inward curl
  • Outward curl
• Target Audience: Ladies'/Gentlemen's/Unisex/Middle-aged and Elderly/Teenagers'
• Head circumference/Size:
  • Mark the head circumference range, for example, "fits head circumference 21-22 inches"
  • If it's adjustable, include details such as adjustment buckles or Velcro
• Intranet Type:
  • Mechanical mesh weaving
  • Simulated scalp
  • Full lace
  • Net cap materials:
    • Elastic net
    • Breathable net
• Wearing method:
  • Built-in clips
  • Hairpins
  • Hairnets
  • Hair ties
  • Tape fixation
  • You should include if it needs additional glue/tape

Filling Specification

• Authentic, Verifiable
  • You should ensure attributes such as material, length, and weight are consistent with the physical object
  • You should avoid writing high-temperature fiber as real hair.
  • You should avoid writing 11 inches as 20 inches.
• Consistent with the title and details
  • If you write "long curly hair" in the title, you should avoid writing "short straight hair" in the attributes.
  • If you write "natural black" in the title, you should avoid filling in "linen" for the attribute.
• Functional attributes
  • "Permable and dyeable" attribute: You should only fill this in when it is real human hair or high-temperature-resistant fiber that is clearly marked as heat-resistant
  • Ordinary chemical fiber filaments generally cannot be dyed or permed, and you should not mark the attribute as "dyeable and permable"
• Special Purpose/Scenario
• When designed for people with hair loss, you should describe it as "suitable for daily coverage use by people with hair loss/thinning hair," and avoid terms such as "treating hair loss".

Product Images

✅ Best practices for main image

• The main body of the product (the wig itself or the wearing effect) should be centered, and the main body should occupy the majority of the frame (approximately ≥ 80%).
• It is recommended to use wearing effect image as the main image(real person or mannequin), which displays a full view of the length and style.
• If the main image shows a hairstyle with accessories (such as hats or hair ornaments), you should add a reminder that the product does not include the displayed accessories to avoid misleading consumers

✅ Best practices for other images

• Multi-angle display
  • Wearing effects on the front/side/back
  • Close-ups of specific areas such as the crown, bangs, hair part, temples, and hair ends.
• Structure and Intranet Details
  • Show the internal structure (for example, hand-woven part, elastic band, adjustment buckle, etc.).
  • Show the workmanship of the scalp area
• Color, length, and density display
  • For multi-color options, use color palette to display each color. Supplement with indoor and outdoor light images.
  • Display the hair length (approximately how many inches from the top of the head to the hair tip). For curly styles, you need to indicate the lengths after styling and after straightening
  • Density actual shot: real pictures showing the density of the product from different angles and states.
• Wearing comparison illustration
  • Display the "comparison of hair volume on the top of the head before and after wearing", but you must ensure it is true and not overly exaggerated.
  • You should avoid using exaggerated, obviously photoshopped, or AI-generated comparison images to mislead consumers.
• Usage/Care Instructions
  • For example, the scene of combing a wig, washing it, drying it, or storing it on a wig stand;
  • COS/stage wigs can show the overall effect in character-style makeup (note the issue of IP (Intellectual Property) authorization).

Product Detail Page

The details page should include the following information/section:

Product basic information (required)

• Brand
• Material
• Length
• Density
• Style
• Color
• Head circumference/size

Packing List (Required)

• Detail the product packaging list, such as 'wig × 1, free hairnet × 1, instruction manual × 1'
• Ensure that the packing list is consistent with the actual shipment in terms of both products and quantities.

Wearing Method and Adjustment Instructions (Required)

It is recommended to use steps + images or text descriptions, for example:

• Comb the real hair smoothly, and use a hairnet to wrap and secure it.
• Put on the wig from the forehead backward, aligning it with the hairline.
• Adjust the front and back position of the wig to make it fit naturally.
• Secure with built-in clips (if available), and adjust to a comfortable head circumference tightness.
• Gently comb the wig to make it look natural and smooth overall.

Additional notes can be added:

• For the first time wearing, it is recommended to adjust slowly in front of a mirror to find the appropriate position and tightness.
• Do not overstretch the net cap to avoid damage.

Care and Maintenance Instructions (Required)

• To help buyers maintain their product, you should provide the following instructions. Cleaning frequency: You should determine based on the frequency of use, generally clean after every 7–10 uses
• Cleaning method:
  • Soak in warm water + special wig care product/gentle shampoo, gently knead, do not squeeze or wring dry
  • After cleaning, gently press with a towel to absorb water, then let it air dry naturally and avoid direct sunlight.
  • Combing method: You should use a wide-tooth comb and slowly comb from the ends of the hair upwards to avoid tugging forcefully
  • Storage method: When not worn for a long time, place it on a stand or put it into a special storage bag along the grain. Keep it away from high temperatures and humid environments.

Explain material differences:

• Human hair:
  • You can use a low-temperature curling iron, and you can perform dyeing under guidance.
  • It requires the same care as real hair, and frequent perming and dyeing are not recommended.
• High-temperature fiber:
  • Generally not dyeable, and you should avoid putting it close to high temperature fire sources (such as stoves or ovens).

Usage Restrictions and Safety Warnings (recommended to fill in)

• You should not wear wigs while sleeping, bathing, or swimming to extend their service life,
• You should avoid contact with open flames and high temperatures (such as inside a dryer or near an open flame stove),
• For components such as metal clips, you should add a reminder for people allergic to metals,
• You should add a reminder that when the target is children, it should be used under adult supervision to avoid the risk of accidentally ingesting small parts or getting entangled.

Eligible/Ineligible Audience and Warm Reminders (recommended to fill in)

• You should remind certain groups of people to use with caution or pay attention:
  • You should advise individuals with open wounds on the scalp or severe skin diseases to wait until their skin condition improves before wearing
  • You should advise those allergic to chemical fibers/metals to pay attention to the materials and consult doctors before use

After-sales Instructions (recommended to fill in)

• For quality issues (such as severe hair loss, cap damage, or severe color difference), handling methods should be provided.
• Do not promise unachievable after-sales services (such as "refund available at any time even after use").