Guidelines For Listing Textile & Soft Furnishings Products

Key Takeaways

• Ensure product title includes core category, size, and material.
• Accurately fill in key attributes like material composition and dimensions.
• Use high-quality images that match the actual product without misleading effects.
• Include required sections in the product detail page: basic info, specifications, washing instructions, and color/size difference disclosures.

This guideline applies to all sellers listing textile and soft furnishing products on the platform for all applicable regions and markets. Following these rules helps buyers quickly understand product features. Failure to comply may result in content removal, warnings, or other enforcement actions; for example, using misleading images may lead to product delisting. The scope includes, but is not limited to::

• Bed linens: sheets, duvet covers, fitted sheets, pillowcases, 4-piece/multi-piece sets, duvet inserts, pillow inserts, and mattress protectors
• Towels: bath towels, towels, washcloths, hand towels, and beach towels
• Curtains/Blackout Curtains/Sheer Curtains
• Sofa covers, sofa throws, tablecloths, table runners, chair covers, and cushions/pillows and their covers
• Carpets, door mats, floor mats, and foot mats
• Other fabric soft furnishings: throws, blankets, and decorative fabrics

Product Title

Recommended title structure for textile and soft furnishing products.

Brand + Core Category + Size/Specification + Material/Thread Count/Process + Style/Pattern + Applicable Bed Size/Space + Other Selling Points.

Example: [Brand A] 3-Pack Pure Cotton Towels, Soft and Absorbent, Adult Facial Towels for Household Use, 20×30 inch.

Best practices

:

• Brand: If there is a brand, it shall be specified and consistent with the brand field in the attributes.
• Core categories: such as 4-piece sets, sheets, fitted sheets, duvet covers, duvet inserts, pillow inserts, towels, bath towels, curtains, carpets, tablecloths, sofa covers, and throw pillows.
• Dimensions/Specifications:
  • Bedding sets: Duvet cover size, sheet/bed skirt size, and suitable bed size.
  • Towels/mats: Length × width.
  • Curtains: Width × height or single-piece dimensions.
• Materials:
  • Cotton
  • Brushed fabric
  • Silk
  • Polyester
  • Coral fleece
  • Flannel
  • Chenille
  • Linen
• Style/Applicable Space:
  • Minimalist
  • Rural
  • Children's
  • Cartoon
  • Hotel
  • Wedding
  • Bedroom
  • Living room
  • Children's room
  • Hotel

Product Attribute

Key attributes

Attributes are an important basis for buyers to search for products. The following are the general attributes for textile and soft furnishing products:

• Material
  • Fill in according to the actual material of the product, for example:
    • Pure cotton: 100% cotton
    • Blend: 80% cotton / 20% polyester
  • Towel products can be labeled with materials such as cotton or bamboo fiber
  • Rugs/carpets can be labeled with materials such as polyester fiber or acrylic fiber
• Specifications and Dimensions
  • Bed linens:
    • Quilt cover size, bedsheet/bed skirt size, and pillowcase size.
    • Clearly specify the applicable bed types in the attributes.
  • Towel/Bath towel: Length × Width
  • Curtains: width × height, and details such as whether it includes matching sheer curtains and the number of hooks
  • Carpet/Mat: Length × Width or Diameter
  • Pillow/Cushion: Pillowcase Size/Fill Size
• Thickness: The thickness and pile height must be accurately marked. Measurements should be taken with a precision tool (like a vernier caliper) to ensure consistency with the picture.
• Applicable seasons
  • Suitable for spring/summer/autumn/winter/four seasons
  • Quilt: such as summer quilt, spring and autumn quilt, or winter quilt
• Target Audience/Space
  • Adult/Child/Infant
  • Bedroom, Living Room, Children's Room, Student Dormitory, or Hotel
• Weight/Filling Quantity
  • Products like quilts, pillows, and blankets should be labeled with filling weight
  • Carpets can be marked with details such as fabric weight (g/m², or grams per square meter)

Filling Specification

• Fabric composition must be truthful.
  • Avoid labeling polyester or viscose as other materials, such as "pure cotton", "silk", or "wool", as this may result in product removal.
  • Combined components should be labeled with proportions in descending order of content (for example, cotton 80%, polyester 20%).
• The quantity must be accurate.
  • Bedding set: generally includes 1 duvet cover + 1 flat sheet/fitted sheet + 2 pillowcases (single-person sets may have 1 pillowcase);
  • The quantity and size of each item must be clearly stated in the attributes and details.

Product Images

Best practices for main image

• Highlight the product's main body: Bedding should clearly display the overall effect when laid on the bed, curtains should show the hanging effect, towels/mats can be displayed flat.
• Clean background: use a simple bedroom/living room environment, or a pure white background.
• Bed linens:
  • Display the overall effect of the set laid on the bed, with a focus on showcasing the floral pattern, color, and material texture.
  • Avoid a large number of decorations unrelated to the set.
• Towels/bath towels: Can be rolled up and stacked to highlight their thickness and fiber texture.
• Curtains: Show the overall effect when hung on the window. If they have light-blocking features, light contrast images can be used moderately (but avoid distortion and exaggerated contrast).
• Carpet/Mat: Show the full view of it laid on the ground, display both patterns and textures.

Best practices for other images

• Multi-angle/partial detail view:
  • Close-up of fabric texture: such as brushed, suede, satin weave, knitted texture.
  • Details such as workmanship, zippers, buttons, and the tightness of the bed skirt's corner wraps.
• Dimension and structure:
  • Mark the dimensions of duvet covers, sheets, and pillowcases in a graphical manner.
  • Curtain width, height, and opening and closing methods (for example, punching or hook).
• Applicable scene:
  • Show the visual effect of the product when it's used in the bedroom, living room, or children's room.
  • If the scene includes items not for sale (like bedside tables or decorations), you must state in the description that they are for display only.
• Function display
  • Light-blocking curtains: Show the real effect of the open/closed comparison, but avoid distortion and exaggerated contrast.
  • Waterproof mattress protector: A water droplet image can be used, but avoid exaggerating "never penetrates".
  • Anti-slip floor mat: Demonstrate the anti-slip dot glue structure on the back.

What to Avoid

• Using images with flower patterns or color charts that do not match the actual product. For example, you cannot use an image of flower pattern A to sell a product with flower pattern B. This may lead to product removal.
• Do not use unauthorized Intellectual Property (IP) patterns for designs, as this may result in immediate product removal and a formal warning.
• Using AI-generated images that have significant differences in size, color, and material craftsmanship compared to the physical product. This may be considered misleading and lead to enforcement actions.
• Pillows should avoid claiming to have effects such as treatment or pain relief (for example, using words like "pain relief" or "pressure relief").
• The main image shows a complete set, but only one item is for sale without a clear indication. This misleading practice may result in product removal.
• Fictitious effects: For example, an ordinary curtain is rendered as "completely soundproof"

Product Detail Page

The details page should include the following information/section.

Product basic information (required)

• This section must include: Brand, Material composition, Suitable bed size, and Style & selling points. Failure to provide this required information may lead to product delisting.

Detailed description of specifications/kit composition (required)

• 4-piece sets
  • Specifications: Common specifications include 1 Fitted Sheet + 1 Duvet Cover/Flat Sheet + 2 Pillowcases.
  • Size: Common sizes for 4-piece sets

• Curtain
  • Curtain dimensions must distinguish between flat and folded states. You should provide comparative dimensions for both, along with the applicable room area and the height of the curtain from the floor.
• Pillow
  • If it is vacuum-packed, add a reminder of loftiness and rebound time to avoid inconsistent size issues due to incomplete rebound.

Washing and Care Instructions (Required)

• It is recommended to use a unified description method of "icon + text":
• Washing Instructions:
  • It is recommended to machine wash in cold water or at a maximum water temperature of 30°C/40°C.
  • Wash light and dark colors separately.
• Bleaching: Generally "Do not bleach".
• Drying/Air-drying:
  • Air dries naturally and can be tumble dried at low temperatures.
  • Avoid prolonged exposure to sunlight to prevent fading.
  • Ironing: Can be ironed at medium to low temperatures (for example, up to 110°C/150°C).

Example:

Washing Instructions:

• It is recommended to machine wash in cold water or at a temperature below 30°C, separating light and dark colors.
• Do not use bleach.
• Gently smooth out after washing and avoid long-term exposure to direct sunlight.
• If ironing is required, the maximum temperature should not exceed 110°C.

Color or size difference description (required)

• Color difference:
  • Indicate whether there is color difference, and avoid using over-photoshopped or AI-generated images that may cause significant color difference.
  • If applicable, you can state on the details page that product color may vary slightly from the picture due to factors like lighting and monitors. The actual product's color shall prevail. However, this statement does not excuse severe color differences or obvious discrepancies between the product and the image.
• Size Difference: Please note that sizes are manually measured. An error of 1-3 cm is within the normal range and does not affect actual use.

Precautions and Safety Tips (recommended to fill in)

• Infant/Children's Home Textiles:
  • Emphasize the target age group, and ensure that safety categories meet relevant standards.
  • Reminder to avoid the risk of accidental ingestion of small parts (such as decorative beads or buttons).
• Non-slip floor mat / bathroom mat:
  • Reminder: Keep the floor dry before placing to avoid slipping, clean regularly to prevent mold growth.
• Others: Do not conceal any defects that may affect usage (such as "prone to pilling"). If the selling point is a soft suede surface, a reasonable notice should be provided that slight loose fluff is a normal phenomenon.

After-sales Instructions (recommended to fill in)

• Handling of quality issues: For issues like severe color fading, excessive shrinkage, or major fabric damage, you must provide a clear return, exchange, or compensation plan.
• Do not promise services that you cannot fulfill (such as "refund available even if dissatisfied after using for half a year").