Non-Buyer Fault Return & Refund Rate Best Practices and FAQs

AI Summary

Non-Buyer Fault Return and Refund Rate affects your Shop Performance Score. To monitor it, go to Seller Center > Account Health > Shop Performance Score > Customer Service > Non-Buyer Fault Return and Refund Rate and review Problem Order Details. To reduce issues, improve listing accuracy, avoid exaggerated claims, ensure packages include all listed items, stay on top of after-sales requests, and consider FBT, where logistics-related experience is exempt from score calculations.

image.pngIn this guide, you will learn about:
  • Steps to monitor your Non-Buyer Fault Return and Refund Rate
  • Best practices to address common reasons for return and refunds
Non-Buyer Return and Refund Rate is one of six metrics contributing to your Shop Performance Score. Learn more about the other metrics in our Guide to Shop Performance Score.

How to See Your Non-Buyer Fault Return and Refund Rate

To see your Non-Buyer Fault Return and Refund Rate, follow these steps:
  1. Head to Seller Center homepage
  2. Use the sidebar to navigate to Shop Performance Score under Account Health
  3. Scroll down to the Monitor the following metrics section
  4. Under Customer Service, click on Non-Buyer Fault Return and Refund Rateimage.png
  5. Scroll down to the Problem Order Details section

Best Practices

Check out these videos to help lower your NBFR!

Additional Tips

  1. Manage customer expectations
    • Providing more details about product functionalities and mention if there might be any visible differences in your product listings.
    • Avoid exaggerated claims in your product listings.
  2. Check packages for complete contents
    • Your shipment should include everything that is listed in your product detail page, including instructions, cords, and accessories.
  3. Consider shipping with Fulfilled by TikTok (FBT)
    • TikTok warehouses handle the storing, picking, packing, and shipping of orders. With FBT, any logistics-related experience will be exempted from your Shop Performance Score calculations.
  4. Stay up-to-date on after-sales requests
Find out more about another Shop Performance Score metric that evaluates after-sales requests—After-Sales Handling Time.