Creator Eligibility Policy

Key Points:

• TikTok users must meet age, identity, and account requirements to access creator features.
• There are three creator types: Official Accounts, Marketing Accounts or Affiliates.
• There is no minimum follower requirement to bind as an Official or Marketing Account, though creators are still required to pass platform compliance checks.

This policy outlines the eligibility criteria TikTok users must meet to access TikTok Shop creator e-commerce features. It applies to all users who create and share e-commerce content on TikTok (creators).

Becoming a TikTok Shop Creator

You may become a TikTok Shop creator by applying through TikTok Shop or accepting a Creator Bind invitation from a TikTok Shop seller. Creators who have been approved to promote products from the TikTok Shop Product Marketplace can monetize their content and promote products on TikTok Shop in the following ways:

• Displaying products on their TikTok profile page
• Advertising and promoting products with a shoppable link in videos uploaded on TikTok
• Promoting products during TikTok livestreams

Refer to our guide on What You Need to Know before Becoming a TikTok Shop Creator to start onboarding.

Types of Creators

There are three types of TikTok Shop creators who each have access to specific TikTok Shop features.

Affiliate Creator

Affiliate creators are individual TikTok Shop creator accounts with access to the TikTok Shop Product Marketplace. You do not need a creator bind with a TikTok Shop.
Affiliate Creators must:

• Self-apply to be a TikTok Shop creator.
• Have a minimum of 1,000 followers

Marketing Creator

Marketing Creators are creator accounts that are bound to a seller account through a marketing creator bind. Marketing Creators can promote products from the bound TikTok Shop and also have access to the TikTok Shop Product Marketplace. They do not need to have the same account name as their bound TikTok Shop.
Marketing Creators must:

• Be invited to a marketing creator bind by a TikTok Shop

Official Shop Creator

Official Shop Creators are creator accounts that are bound to a seller account through an official creator bind. These are the official creator accounts of the bound TikTok Shop.
Official Shop Creators can only promote products from the bound TikTok Shop. They do not have access to the Affiliate Product Marketplace. These creators do not have a minimum follower count criteria to be bound to a TikTok Shop.
Official Shop Creators must:

• Be invited to an official creator bind by a TikTok Shop
• Have the same creator account name as the bound TikTok Shop.

Requirements for TikTok Shop Creators

• Be at least 18 years old
• Must meet the respective follower requirements for each creator type
• Must not be a Government, Politician, or Political Party Account (GPPPA) as defined in this article
• Must be based in the United States
• Must comply with our:
  • TikTok Shop Content Policy
  • TikTok Community Guidelines
  • Creator Code of Conduct
  • All other TikTok Shop policies
• Must pass the Creator Identity Verification process (Not applicable to Official Shop creators)
• Must have no prior record of having e-commerce permissions revoked by TikTok Shop
• Must not be associated with accounts that have had e-commerce permissions revoked by TikTok Shop

After your application, you will be asked to verify your Age and identity:

• Affiliate creators who fail the identity check will not be granted TikTok Shop creator e-commerce permissions
• Marketing creators will only need to complete their identity verification when accessing the TikTok Shop Product Marketplace to earn commissions
• Official Shop creators are exempted from the creator identity verification process

Age Confirmation

If you are an Affiliate and Marketing creator, you will be asked to verify your age upon registering for access to the TikTok Shop Product Marketplace. You must confirm your age within 2 months of registration.
You are given up to 15 attempts, depending on your chosen method of confirmation. This includes:

• In-app recognition: Up to 3 attempts
• Credit card authorization: Up to 6 attempts
• Uploading a real-time ID and selfie photo: Up to 6 attempts.
  • Take Photos of your Government Issued ID
  • Take 3 real-time selfies with your head turned.

Identity Verification

This section applies to Affiliate and Marketing creators who meet any of the following scenarios:

• Registered for e-commerce permissions starting July 2025.
• Have not completed your identity verification before July 2025.

You may be asked to submit your personal identity information and provide identification documents to verify your eligibility after earning your first commission. These include:

• Your Full Name
• Date of birth
• Address
• Front and back images of a valid government-issued identity document (up to 10 attempts), such as:
  • U.S. driver's license
  • U.S. state-issued identity
  • Passport (Personal details page only)

Identity verification may take a few minutes. Once verified, you can withdraw your commissions.

Creator Pilot Program

Early Stage Pilot Program for official & marketing creators:

During this program, some account capabilities may be limited. For example, you may have:

• A posting limit of up to 3 e-commerce videos per day

To graduate from the program and unlock full capabilities, you must meet all of the following requirements:

• Be bound to the program for at least 30 days.
• Reach at least 1,000 followers
• Pass TikTok Shop’s compliance and security evaluations

Please note:

• If your account unbinds and re-binds with a seller, your program status may be re-evaluated
• Switching creator types may result in re-entry into the Pilot Program or a reset of your status
• Accounts that have already graduated from the Affiliate Creator Pilot Program are not subject to this Early-Stage Pilot Program

Affiliate Creator Pilot Program:

After successful verification, Affiliate Creators with fewer than 5,000 followers are automatically enrolled in the Affiliate Creator Pilot Program for at least 30 days.

Program Restrictions

During this program, your capabilities are limited. For example, you will have:

• Access only to products with a Shop Performance Score of 95% or higher
• A posting limit of up to 3 shoppable product videos per day and 3 shoppable LIVEs per week
• No eligibility to join campaigns

Extended Pilot Creator Restrictions

In some cases TikTok Shop may, at its discretion, designate you as an Extended Pilot Creator. If you are tagged as an Extended Pilot Creator, stricter restrictions may apply, and you will not be eligible to graduate from the Pilot Program while this tag remains active. You can check your account status on the Pilot Program page.
Extended Pilot Creators may have:

• A posting limit of up to 3 shoppable product videos per week
• A posting limit of up to 1 shoppable LIVE per week
• Access only to products with a Shop Performance Score of 95% or higher
• No eligibility to join campaigns

Graduation Requirements

To graduate from the program and remove ALL pilot program limitations, creators must:

1. Reach at least 5,000 followers; and
2. Remain in the program for at least 30 days

Early Restriction Unlock Eligibility

If a creator does not reach 5,000 followers within 30 days, they may still, at TikTok Shop’s discretion, become eligible for early removal of certain restrictions by:

• Passing the probation quiz
• Reaching at least 176 Creator Health Rating points
• Meeting at least one of the following requirements:
  • Publish 6 or more shoppable videos, each at least 8 seconds long
  • Promote TikTok Shop products in at least 1 livestream that is at least 5 minutes long
  • Generate 10 orders through shoppable content

Eligible creators may also have restrictions related to TikTok Shop Product Marketplace access, shoppable LIVE features, and campaign participation lifted early.

Posting Limits for Shoppable Content (US)

Effective from May 11, 2026, TikTok Shop will introduce daily posting limits for shoppable content for all US merchants and creators to help promote content quality and improve the overall user experience.

Posting Limits

Creators and merchants may post:
• Up to 30 shoppable short videos per day• Up to 60 shoppable photo posts per day

Exemptions

Accounts recognized by the platform as “Featured Shop Creators” are exempt from these limits.
Featured Shop Creators are eligible creators who have demonstrated strong and consistent performance through high-quality content, strong community engagement, and sustained sales performance across shoppable videos and/or LIVE sessions.
For additional information on eligibility requirements and future updates regarding the Featured Shop Creator program, please refer to official communications and resources shared through TikTok Shop Creator channels including https://www.tiktok.com/@tiktokshopcreators.us

Enforcement Actions and Appeals

We regularly review creator accounts for compliance with our policies. If violations are identified, we will take enforcement actions. This may include, but is not limited to:

• Assigning violation points
• Removing content
• Removing access to features
• Restricting commission earnings
• Restricting or removing your creator account

Creators can view their account health and any enforcement actions on the Creator Health Rating (CHR) page. For more information on violations, see Creator Enforcement Policy. If you'd like to appeal an enforcement action, visit the Appeals section. This section also includes information on how to appeal actions outside of the CHR framework.
Please also ensure you comply with our Content Policy and Creator Health Rating Policy.