Product Overview

GMV Max is now integrated directly into campaign registration and is a requirement for participation in the campaign. When your designated product is registered and approved for a platform campaign, you will need to create GMV Max Ads yourself or a GMV Max Ads campaign will automatically be created for you. This integration makes it easier to leverage advertising to maximize your sales and visibility during key promotional periods.

Key Benefits

• Increased Exposure

• Maximized channel ROI

Optimize the impact of organic content with paid ad traffic from your TikTok Shop to deliver incremental GMV

• Time-Saving Automation

Ads are auto-created for you, reducing manual work and giving you more time to focus on growing your business.

How it Works

Step 1: Register for a campaign

Go to Seller Center -> Promotions->Campaigns. If the campaign is eligible for GMV Max ads, you'll see a special tag "GMV Max enabled" on the campaign list page. If your shop doesn’t have a GMV Max ads account, registration will be blocked until GMV Max account setup is complete.

Step 2: Review terms and confirm

On the campaign details page, you'll see a module explaining that GMV Max Ads are required for campaign participation and that you will need to keep the GMV Max Ads campaign running through the campaign period to maintain benefits such as TikTok-funded coupons, product incentives, and campaign exposure. You can either create a GMV Max Ads campaign yourself or one will automatically be created for you 7 days prior to campaign start. To learn more about how GMV Max supports your campaign, click Learn More for full details on the three stages of how GMV Max works.
After confirming your understanding, click the "Register" button to proceed.

Step 3 : Register your product

You’ll go through the standard campaign registration flow to register your products.
Once you've added all your products to register, click "Submit" to proceed. Only products that don’t already have a GMV Max campaign will have a GMV Max Ads campaign automatically created 7 days before the platform campaign begins and completed within 3 days. These ads will start running once the platform campaign officially launches.
When you reach this page, it confirms your registration has been submitted. Click “Go to Shop Ads” to continue with ad creation.

Step 4: Manage your GMV Max

Once your products are approved, you will be able to see and manage them under the "Campaign products" tab. You can either create a GMV Max Ads campaign yourself or one will automatically be created for you 7 days prior to campaign start. Once a GMV Max Ads campaign is created, the updated status will show in the "GMV Max status" column and you can manage it from the Shop Ads page.
Note : All products under platform campaigns must maintain an active GMV Max campaign. If GMV Max is disabled, the product will lose eligibility for platform benefits, including subsidies (coupons and direct discounts) and traffic support.
You can recognize auto-created campaigns in two ways:

• They’ll display a “Bundle Promotion” tag.
• The campaign name will begin with the prefix “TTS campaign” (you can rename it at any time).
  

Step 5: Editing Auto-Created Campaigns

You can make edits by clicking expanding "View details" and select "Edit campaign"

Editable fields include:

• Add more products to the campaign.
• Adjust ROI targets to better align with your goals.
• Change daily budgets as needed.

Restrictions:

• You can add new creative, but you cannot replace the auto-generated creative.
• Campaign schedules cannot be changed.

Step 6: TikTok Shop invited products

TikTok Shop may invite your products to join specific campaigns. When this happens, you’ll see a notification in the Recommendations section under Campaign tasksWhen you click the Invitations section, it opens a page showing all the invitations available to you, along with the details for each one
Under the Recommended products tab on the sub-campaign details page, you’ll see the products that have been invited. You can register a product with one click using Register, or register several at once using Bulk register
When using online bulk registration, you can quickly filter just your invited products. If you select Use max campaign price, the system will automatically apply the pre-filled campaign price configured by the platform, saving you time on manual setup
You can now register invited products using the Upload file option. Select the pre-filled template for unregistered invited products to download a file with all your invited items, update anything you wish, and upload it to finish registration quickly.
Note: The template contains a maximum of 50,000 invited products that are still unregistered.
GMV Max status table

FAQs

Q: What if I don’t have an Ads account set up?A: Without a GMV Max Ads account, you cannot complete campaign registration. Please create or authorize your GMV Max account before proceeding
Q: What happens if my product does not have GMV Max Ads?A: The platform will remove all associated subsidies (coupon, direct discount) and visibility resources.
Q: Can I opt out of automatic GMV Max Ads creation?A: Yes. You can opt out at any time on the Shop Ads page and disable the campaign . However, you will lose the campaign benefits associated subsidies (coupon, direct discount) and visibility resources
Q: What happens if automatic GMV Max Ads campaign creation fails?A: If GMV Max ad creation fails, the system shows the failure reason and provides a "Retry" option
Q: What if GMV Max was created but later stopped (e.g., ad authorization canceled)?A: You’ll receive a stop notification. The system will not auto-create again, and retry is not supported. You’ll need to manually create a GMV Max campaign.
Q: What if adding or removing products from GMV Max fails?A: You’ll see product-level alerts, but issues must be resolved in the GMV Max campaign.
Q: What happens when the promotion campaign ends?A: The GMV Max Ads created by the system will not automatically stop. You will need to manually manage or terminate them on the ads side.
Q: Can I create a GMV Max campaign manually instead of using the automatic feature?A: Yes you can, and you will receive the additional resources or benefits that are tied to the campaign.
Q: Do I need to have an advertising account to use this feature?A: Yes, you must have a GMV Max account to be eligible to use the GMV Max feature. Q: Who funds the auto-created ads? A: Sellers fully fund these ads; the platform does not cover costs.
Q: What is the scope of automation? A: Automation only applies to integrated registration links for platform campaigns. It does not cover flash sales or custom registration. A valid seller ad account or agency authorization is required.
Q: Are ads created immediately after registration? A: No. Registration only enables authorization. Ads are created 7 days before campaigns and it take 2-3 days for Ads creation to be completed.
Q: What if I exit before ad creation? A: No ad will be created.
Q: Can I adjust product selection before ad creation? A: Yes. You can edit or adjust product selection on the campaign registration page before ads are created.
Q: What mode do auto-created ads use? A: All auto-created ads default to Flexible Mode.
Q: How is ROI recommended? A: ROI targets are benchmarked by country, industry, product type, and timing (normal vs. campaign) against similar products in the market.
Q: What can sellers modify after ads are created? A: You can adjust ROI, budget, and add/remove products (up to 400 PIDs) in Ads Manager or Shop Ads in seller center.
Q: What if I withdraw from the campaign after ads are created? A: Ads remain active but can be edited in Ads Manager.
Q: If products are deleted from an ad, will they be recreated? A: No, unless you exit and re-register for the campaign.
Q: How many products can be auto-created? A: Up to 400 products per seller. For Fall Sale, creation follows registration order; for BFCM, priority is given to key products.
Q: How many ads per seller per campaign? A: One GMV Max ad per seller per campaign. You can only edit at the ad level, not product level.
Q: What happens if ad settings don’t meet platform rules? A: If GMV Max is off, or there is no actual spend, campaign resources (e.g., subsidy, exposure) will be removed.