Free Shipping page feature guide
AI Summary
The Shipping Settings page now centralizes free shipping setup in Seller Center > Orders > Free Shipping, covering store-wide rules, targeted promotions, CFFS, product-level controls, and performance insights. Sellers can create, edit, or deactivate free shipping by product or store, use recommended products for bulk setup, and preview estimated GMV uplift. If enrolled in CFFS, its threshold overrides seller settings and the store-wide slider is capped at $30; targeted promotions still work alongside it.
Free Shipping Settings Page Guide
Summary
The new Shipping Settings page consolidates all shipping-related settings into one unified interface. Here, sellers can manage store-wide free shipping policies,Key Features and How to Use Them
Overview Tab
Purpose:Provide a single place for store-wide free shipping setup, including free shipping coverage, estimated GMV uplift, suggest thresholds, Co-Funded Free Shipping status, and analytics insightsFeatures:
- Displays store-wide free shipping status, combining the impact of both Co-Funded Free Shipping and store-wide free shipping promotions. Enabling seller to edit all store-wide free shipping in one place
- Shows estimated GMV impact based on your current settings.
- Providing entry points to all shipping related settings including Fulfilled by TikTok, warehouse fulfillment settings, free shipping promotions, and Co-Funded Free shipping
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Targeted Free Shipping Promotions Tab
Purpose: Create and manage product-specific or time-limited free shipping promotions to drive buyer engagement.Features:
- On this page, you will see a list of all your free shipping promotions including store-wide, system-generated, and targeted.
- Click "Create New" to set up a targeted or limited-time free shipping promotion. (Alternatively, you can access this feature through the "Promotions" section under the Marketing tab.)
Smart Product Recommendations for Free Shipping
With our feature, TikTok Shop will automatically recommend products that stand to benefit the most from free shipping. This recommendation is based on real-time sales performance and comprehensive product data.Key Highlights:
Recommendation Banner: A banner will be prominently displayed at the top of your Shipping Overview page, showcasing eligible products for free shipping.
Bulk Application: Sellers can apply free shipping to all recommended products in bulk with just one click, simplifying the process significantly.
Estimated GMV Uplift: Instantly view the potential GMV uplift your store could achieve by enabling free shipping on these recommended products.
How to edit free shipping for recommended products
Navigate to Orders > Free Shipping > OverviewIf eligible products are found, a recommendation banner will appear at the top of the page.Click Set Now to view all recommended products along with the estimated GMV uplift your store could gain by enabling free shipping on these products.
Submit and apply free shipping to all your selected products in bulk.Product-Level Free Shipping Management Tool
This feature allows you to manage free shipping at the individual product level, providing you with greater control over your shipping strategy.
Key Highlights:
Free Shipping Status Overview: Quickly check the free shipping status of each product.
Manage Settings: Easily toggle free shipping on or off for each product via the Manage Product Free Shipping Settings page.
Flexible Adjustments: Make changes anytime without impacting your overall store-wide shipping rules.
How to edit Product Free Shipping
- Navigate to Orders > Free Shipping > Overview
- In the Product Free Shipping section, click Manage Products
- Review the free shipping status for each product:
- Yes - In free shipping promotion: You have created unconditional free shipping for this product
- Yes - Conditional free shipping: This product has free shipping, but with restrictions (promotion period or shipping areas).
- Yes - Meets shop-wide threshold: The product price is above your shop’s free shipping threshold, so it qualifies for free shipping.
- No: The product does not currently have free shipping.
- To enable free shipping: Select one or more products and click Create Promotion
- To cancel free shipping: Select products and click Deactivate Promotion.
- Note: Only products with "in free shipping promotion" status can be deactivated here. For other promotions, please visit the Free Shipping Promotion page.
- Note: Only products with "in free shipping promotion" status can be deactivated here. For other promotions, please visit the Free Shipping Promotion page.
How to edit Store-Wide Free Shipping for Your Store
Option 1: Store-Wide Free Shipping
- Navigate to Orders > Free Shipping > Overview
- Click Edit on the “Store-Wide Free Shipping” section
- Opt-in/out of CFFS
- Set a minimum spend threshold for free shipping using the slider
- The slider adjusts in $5 increments
- Note: for stores enrolled in CFFS, the slider is locked between $0 and $30
- Preview the estimated GMV uplift as you adjust the threshold
- Click Save to apply your settings
FAQs
- Can I combine multiple free shipping options?
- How does the free shipping threshold slider work?
- It adjusts in $5 increments
- It displays the estimated GMV uplift for different thresholds
- If CFFS is enabled, the slider cannot exceed $30
- What happens if I disable free shipping?
- All store-wide free shipping settings will be removed
- Your targeted promotions and CFFS enrollment remain unaffected
- You will receive a confirmation prompt before any settings are disabled
- Where can I track my free shipping performance?
- Free shipping order percentage.
- GMV penetration from free shipping orders.
- Total subsidy received (if applicable).
- Conversion rate uplifts from free shipping.
