Creator Exclusive Price

AI Summary

Creator Exclusive Price lets you offer creator-only discounts for LIVEs without meeting the past 14-day lowest price rule. It’s for sellers setting promotions in Seller Center > Marketing > Promotions > Creator LIVE deal; choose a Creator ID or creator tier (All / Senior / Top), set dates, products, deal price, and inventory, then Agree & Publish. Group-tier inventory is shared first-come, first-served across eligible creators; Senior and Top creators earned >$5,000 and >$150,000 monthly.

Creator Exclusive Price provides a simple, visible way that allows creators to promote price-advantaged products during Creator's LIVEs. In order for creators to enjoy this feature, you have to initiate the set up within Seller Center. Please click here to learn about the creator's experience.
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Key benefits

Reach more creators, drive more sales
By allowing you to choose between larger, pre-selected targeted groups of creators, your promotion becomes available to a broader pool of creators of your choosing, expanding your product's exposure and increasing the chances of more frequent LIVE sessions that drive GMV.
Flexible discounting that works for you
Unlike the Creator LIVE Flash Sale, you're not locked into offering the lowest price from the past 14 days. You have more control over your margins while still offering an attractive deal.
Fast setup, more visibility
Creator Exclusive Price promotions are quick to set up. More creators can discover your products and feature them in their LIVE sessions, boosting product visibility and driving GMV.
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How to set it up

Step 1. Log into Seller Center. Go to Marketing --> Promotions --> Creator LIVE deal.
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Step 2. You will see the various promotions you can create for Creators. Select Creator exclusive price.
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Step 3. Complete the promotion set up.Under Promotion name, give it a name of your choosing. This is only visible to you. Under Collaborative creator, select either Creator ID or Creator level. Note: for Creator ID, you can only designate an exclusive price for one creator. To broaden your reach, use Creator level. Under Creator level, you can select from three different segments: All creators, Senior creators, or Top creators. See FAQ at the bottom of this guide for more information.Under Active dates, select when you want your Exclusive Price promotion to run. Under Products, select the products and SKUs for this promotion. The original price is automatically pulled from your listing. Under Deal price, insert the discounted price. Under Total purchase limit, specify the amount of inventory you want allocated to this promotion. By default, it is set to No limit, which means the entire inventory for the selected SKU will be included. Note: If you select a group of creators (rather than an individual) under Collaborative creators, your total purchase limit inventory will be shared across all creators for that segment on a first-come, first-served basis. The available stock will update in real time on each creator's side, so they'll always see how much inventory remains for the promotion.Once you've completed the set up, click on Agree & Publish in the top-right hand corner.
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Step 4. Once you click Agree & Publish, if the promotion is successfully created, you'll see this page.
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Note: In the Open Collaboration section of Affiliate Center, there is a new column indicating whether a product has an active LIVE Flash Sale or Creator Exclusive Price. Selecting Edit in Seller Center will take you directly to the promotions page (Step 2) to set it up.image
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FAQ

  1. What do the Creator levels mean?
When you create a Creator Exclusive Price promotion, you have the option to select All Creators, Senior Creators, or Top Creators. Senior Creators are those who have earned more than $5,000 on TikTok Shop in a given month, while Top Creators have earned more than $150,000 in a given month. All Creators includes everyone, regardless of how much they've earned on TikTok Shop.
  1. As a seller, how should I choose the right level of creator tiers to advertise the Creator Exclusive Price?
You can choose to segment by All Creators, Senior Creators, or Top Creators, depending on your strategy. The way you use this tool may vary accordingly. Since the discount requirements are less strict than those for Creator LIVE Flash Sale, you have the flexibility to offer smaller but more consistent discounts. Additionally, Creator Exclusive Price is a useful option to test your product and discount strategy with All Creators.