Key Points:

• Orders must reflect genuine customer purchases. Creating or manipulating orders to inflate sales, reviews, or shop performance is strictly prohibited.
• Sellers must deliver products exactly as described in the product listing. Items that differ significantly from the listing or arrive incomplete or empty are not allowed.
• Sellers and creators must not redirect customers off TikTok Shop to complete purchases or transactions on other platforms.

This document outlines the requirements for fraudulent order activities on TikTok Shop. Order fulfillment and delivery practices are also subject to our Product Quality Policy, Fulfillment Policy, Customer Order Shipping Requirements. Sellers must comply with this document, the Product Quality Policy, Fulfillment Policy, and the Customer Order Shipping Requirements. This applies to all order processing and fulfillment on TikTok Shop.

Fraudulent Orders

Fraudulent orders refer to orders or related activities intended to manipulate platform systems, mislead users, or bypass TikTok Shop policies. These behaviors are strictly prohibited on TikTok Shop, as they undermine marketplace trust and may harm customers, sellers, and the overall platform. The following sections outline examples of fraudulent order behaviors that are not permitted on TikTok Shop.

Inauthentic Orders

An inauthentic order refers to any order of an item or a service on TikTok Shop that is not made by a legitimate customer. These orders can be placed for a variety of reasons to increase sales performance, including but not limited to:

• Faking order counts
• Inflating shop ratings
• Manipulating product reviews

Items that do not match the listing description

Sellers must deliver products as described in their product listings. Items received by customers cannot be significantly different from the product's listing details or images. This behavior includes but is not limited to the following behaviors:

• The item received by the customer is a different color, model, version, or size.
• Item parts are missing or an empty package is received by the customer.
• A seller uses their official shop creator account to promote a product from their official shop that is significantly not as described.

Diverting Traffic

Diverting traffic is when sellers or creators redirect users away from TikTok Shop, such as to seek payments or transactions on another platform. This policy does not apply to non-commercial redirects (e.g., for warranty registration on a manufacturer's site). Prohibited actions include, but are not limited to:

• Sharing personal contact details with the intent to process offline transactions
• Making offers to buy or sell products off of the TikTok Shop platform

Platform-Funded Shipping Subsidies Settlement

To ensure accurate processing, platform-funded shipping subsidies will undergo a brief system verification. For any order using these subsidies, the subsidy portion will be credited to your account 3 days after the order is completed (order is marked delivered and the after-sales period has closed), while your product revenue continues to settle based on your Dynamic Settlement Tiers unaffected.

Enforcement Actions and Appeals

We regularly review shops for compliance with our policies. If violations are identified, enforcement actions may be taken against your shop. Enforcement actions may include, but are not limited to:

• Deducting points from your Account Health Rating (a metric used to measure your performance and policy compliance)
• Removing product listings
• Revoking your access to offer products for sale
• Issuing refunds to customers
• Suspending or terminating your account

For more information on enforcement actions, refer to our Seller Enforcement Policy. If you would like to appeal an enforcement action, visit the Appeals section for guidance.