LIVE Auction for Creators
AI Summary
LIVE Auction lets eligible Affiliate Creators run seller-provided auction products during LIVE on PC or app. To access it, Creators must pass compliance, have no LIVE ban, maintain CHR > 150 and PPS > 3.5, and avoid deceptive activity. Creators can accept Auction collab invites, request samples, add products to LIVE, pin them, and start auctions; sellers control the starting bid price. Key limits: auction products are LIVE-only, countdown max is 2 minutes, and creators cannot change starting bids.
What is LIVE Auction for Creators
A Creator-facing capability that enables eligible Creators to add seller-created auction products to LIVE, pin auction products, and start an auction session during LIVE. Sellers can invite selected Creators through targeted collaboration, provide auction products, set tiered auction commissions, and maintain starting-bid price control.Eligibility: To appear in sellers' Auction target plans, use Auction features, and access the Live Auction feature, Affiliate Creators must meet all of the following platform-level eligibility requirements:
- Pass platform compliance checks.
- Not be under a LIVE ban or temporary suspension.
- Have a Creator Health Rating (CHR) > 150.
- Have a Product Promotion Score (PPS) > 3.5.
- Not engage in potentially manipulative or deceptive activity (see Creator Enforcement Policy).
LIVE Auction can be used in both LIVE Manager on PC and in the app.
Why Use It
LIVE Auction turns LIVE shopping into an interactive, real-time experience that accelerates decision making, social engagement, and higher conversion through bidding and entertainment.- For Creators, auction creates a new high-engagement LIVE selling format with auction-exclusive product opportunities and tiered earning upside.
- For sellers, it creates a scalable Creator matching path for inventory liquidation while keeping price control through merchant-set starting bids and locked inventory.
🔥 Improve EngagementReal-time interaction with hosts and other bidders keeps viewers invested and coming back for more.
💰 Maximize Conversion
The combination of social proof, competition, and LIVE demonstrations convinces shoppers and optimizes conversion rates.
How to Set It Up
Receive Collab Invites & Request Samples
| Step 1: Filter collab invites by selecting Auction. Within the invite, you will see the bidding start price, tiered commission, and stock by SKU for each product and make your selections. |     |
Step 2: Apply for a sampleIf the seller has free samples enabled, you will see an "Apply for Sample" button on the invitation card.
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Step 3: Track your sample from the Manage Samples page. When your sample arrives, tap "Go LIVE" to start your stream with the product ready. To meet the criteria, you must:
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Manage Auction Products in Showcase
| After selecting the auction products that you would like to promote from the collab invites, you will see and can manage the auction products in your Showcase. |    |
Add Auction Products to LIVE
| LIVE Manager (PC) Version | |
| Step 1: Click "Add auction products" |  |
| Step 2: Select auction products |  |
| You will see the selected auction products in the Auction tab |  |
| Step 3: Edit auction settings. While you cannot edit the starting bid price, you can select the duration of the countdown bidding, with a maximum of 2 minutes, and choose how you want to end the countdown bidding. There are 2 types: Extend auction adds the amount of seconds you select to the remaining time of the current countdown clock.Turn sudden-end auction on if you don't want the clock to reset to the preset time. |   |
| App Version | |
| Step 1: Click the "Shop" Icon and move to the "Auction" tab |   |
| Step 2: Add the desired auction products |   |
| Step 3: Edit auction settings. While you cannot edit the starting bid price, you can select the duration of the countdown bidding, with a maximum of 2 minutes, and choose how you want to end the countdown bidding. There are 2 types: Counter bid time adds the amount of seconds you select to the remaining time of the current countdown clock.Turn sudden-end auction on if you don't want the clock to reset to the preset time. |    |
Launch Auction Products during LIVE
| LIVE Manager (PC) Version | |
| Step 1. Once you're LIVE, always remember to pin your auction products by clicking on the thumbtack. Pinned product will show up on the screen as such. |   |
| Step 2. Once you are ready to auction your product, click Start and a countdown timer will show up on your listing. |  |
| App Version | |
| Step 1. Once you're LIVE, remember to pin your auction products.Pinned product will show up on the screen as such. |   |
| Step 2. Once you are ready to auction your product, click Start and confirm auction settings on Duration and Auction ending way. |   |
| During LIVE, you can always click the three-dot to edit the setting of auction products before you pin & start them. |    |
LIVE Auction Best Practices
Before LIVE
Pre-LIVE Pre-heating is crucial for maximizing auction performance as it drives awareness and builds anticipation before the livestream begins. Early promotional posts across social platforms help increase engagement by raising awareness and building excitement.Do's | Don'ts |
| ✅ Promote Livestreams Ahead of timeThe most common pre-heating platforms for livestream promotion include TikTok videos, community updates & posts on other social platforms, and Email/CRM channels. | ❌ Don’t Start an LIVE Auction Before You’re Ready to Demo the ProductAvoid starting the auction countdown before the product is pinned, clearly shown on screen, and ready to be demonstrated. Once an auction starts, you must let it run its course, so make sure viewers can see what is being auctioned, understand the key product details, and have enough context to place confident bids. Starting too early can confuse viewers, weaken bidding intent, and disrupt the auction flow. |
| ✅ Promote Specific Products Ahead of timePromoting specific products and exclusive discounts draws more users in and creates transparency in the product assortment before a livestream. Being specific about products and rewards can be the reason why certain viewers join your stream and consequently make a purchase! |
During LIVE
Do's | Don'ts |
| ✅ Promote a neutral and unbiased bidding environmentMaintain fairness and transparency throughout all auctions by treating every bidder equally, clearly stating all terms and conditions upfront, and avoiding any actions that could favor specific participants. This builds trust with your community and ensures a legitimate auction experience that encourages repeat participation and positive promotion. | ❌ Don't offer or solicit bidsMaintain proper auction integrity by not suggesting or negotiating prices outside the formal bidding process, as this can artificially suppress final sale values. Ensure all pricing comes through legitimate competitive bidding rather than pre-arranged offers or discussions that could negatively impact the true market value of your products. |
| ✅ Provide transparency in the bidding processClearly communicate all auction mechanics and winner selection methods to participants before and during the livestream. This openness builds credibility with your audience and reduces disputes while ensuring bidders fully understand how the auction operates and what to expect throughout the process.Please make sure you are familiar with the following policies: | |
| ✅ Pin Product CardOne of the most important actions during an auction is to pin the Product Card continuously on screen, so viewers immediately know what's being auctioned when they join the livestream. Without a persistent product display, new users entering mid-auction often assume nothing is happening and leave, resulting in lost potential GMV and reduced engagement. |
LIVE Auction FAQ
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