Changing your Seller Entity

Summary

  • One-line takeaway: Formal entity change updates legal ownership, tax info, and requires eligibility checks.
  • Actionable Steps: ① Begin in Qualification Center ② Complete checklist and OTP verification ③ Submit new entity details and official Novation Agreement
  • Thresholds & Requirements: ① Shop must be Normal, in Holiday Mode, with no pending sales/deliveries/withdraws ② Owner account transferred first ③ Info must exactly match official documents
  • Red Lines & Compliance: ① Funds frozen until 24 hours after approval ② Old bank accounts unbound; rebind under new owner ③ Brand/category qualifications may become invalid and products deactivated
  • Immediate next action: Go to Qualification Center
artifacts_seller_entity_change_banner.pngIf your business structure has changed — such as moving from a sole proprietorship to a corporation or partnership — you must complete a formal entity change process to update your shop’s legal ownership and tax information.
This feature guide outlines the required eligibility criteria, documentation, and step-by-step instructions to ensure a smooth and compliant transition.
Supported change types:
From
Old Type
To
New Type
Sole proprietorIndividualCorporationCorporate
Sole proprietorIndividualPartnershipCorporate
Sole proprietorshipCorporateCorporationCorporate
Sole proprietorshipCorporatePartnershipCorporate
CorporationCorporateCorporationCorporate
CorporationCorporatePartnershipCorporate
PartnershipCorporateCorporationCorporate
PartnershipCorporatePartnershipCorporate

Ownership Change Process

Entity Ownership Criteria Acknowledgement

To begin the ownership transfer:
  1. Go to Qualification Center
  2. Click the "begin the process" link to start the ownership transfer process: image (88).png
  3. Complete the Entity Ownership Criteria Acknowledgement checklist
    1. You must confirm:
      • Shop status is: Normal
      • There are no ongoing withdraw orders
      • All prior entity withdraws are complete before the entity change starts
      • Account is in Holiday Mode
        • No pending sales
        • No orders in delivery
      • You understand (and acknowledge) that funds for this account will be frozen after the entity switch request is submitted until 24 hours after approval (seller self check).
        • Note: Distribute all settled money to a current bank account if funds are needed before starting the entity transfer process.
      • There are no other shops in any other status but Active or Deactivated.
      • The owner account in Seller Center is transferred to the new entity prior to the entity change request
  4. Complete one-time password verification
  5. Select "Next" when done.

System Checks

  • The account health section will be confirmed as either 'normal' or will appear grayed out, and you will not be able to proceed until the issue is resolved.
  • The sale withdraw section will appear grayed out until there is no more ongoing, and you will not be able to proceed until the issue is resolved.
Note: If you refresh the page, re-check any previously completed items

After Checklist: What to Expect

You may encounter a few limitations as you await the approval of your submission.
  • Withdrawal Restrictions: After changing ownership, you cannot make withdrawals for 24 hours.
  • Bank Account Binding: All previous bank accounts will be unbound.
    • Please bind a new bank account under the new owner's name.
  • Brand Qualification: Previous Brand Qualifications will be invalid.
    • These products will be deactivated.
    • If you want to re-list products that need these qualifications, please apply for them again.
  • Category Qualifications: For certain product categories, Category Qualifications will be invalid.
    • These products will be deactivated.
    • To re-list them, you need to apply for Category Qualifications again.
  • Future Ownership Change Restrictions: After successfully changing ownership, you cannot request another ownership change for a period of time.

New Owner Information Check

After completing the checklist, you must submit the new entity’s information:
  • Company type (Corporation or Partnership)
  • Business details:
  • Legal company name
  • Business address
  • EIN
  • Operating address
  • Parent company (if applicable)
  • Primary representative information
  • UBO (Ultimate Beneficial Owner) information, if required
  • Product categories the new entity intends to sell
Note: Ensure all information matches official documentation exactly.

Novation Agreement Check

A Novation Agreement is required to legally transfer contractual rights from the original entity to the new entity.
This agreement:
  • Replaces the original business entity with the new one
  • Transfers all rights and obligations to the new entity
Please be sure to use the official Novation Agreement template provided to you.

Document requirements

The agreement must:
  • Be a high-quality scan or image
  • Show the full document (no cropped sections)
  • Include names, signatures, and addresses of both entities
  • Contract date is not older than 3 months
  • Include State of registration
  • Match Seller Center registration details exactly