Changing your Seller Entity
Summary
- One-line takeaway: Formal entity change updates legal ownership, tax info, and requires eligibility checks.
- Actionable Steps: ① Begin in Qualification Center ② Complete checklist and OTP verification ③ Submit new entity details and official Novation Agreement
- Thresholds & Requirements: ① Shop must be Normal, in Holiday Mode, with no pending sales/deliveries/withdraws ② Owner account transferred first ③ Info must exactly match official documents
- Red Lines & Compliance: ① Funds frozen until 24 hours after approval ② Old bank accounts unbound; rebind under new owner ③ Brand/category qualifications may become invalid and products deactivated
- Immediate next action: Go to Qualification Center
If your business structure has changed — such as moving from a sole proprietorship to a corporation or partnership — you must complete a formal entity change process to update your shop’s legal ownership and tax information. This feature guide outlines the required eligibility criteria, documentation, and step-by-step instructions to ensure a smooth and compliant transition.
Supported change types:
| From | Old Type | To | New Type |
| Sole proprietor | Individual | Corporation | Corporate |
| Sole proprietor | Individual | Partnership | Corporate |
| Sole proprietorship | Corporate | Corporation | Corporate |
| Sole proprietorship | Corporate | Partnership | Corporate |
| Corporation | Corporate | Corporation | Corporate |
| Corporation | Corporate | Partnership | Corporate |
| Partnership | Corporate | Corporation | Corporate |
| Partnership | Corporate | Partnership | Corporate |
Ownership Change Process
Entity Ownership Criteria Acknowledgement
To begin the ownership transfer:- Go to Qualification Center
- Click the "begin the process" link to start the ownership transfer process:

- Complete the Entity Ownership Criteria Acknowledgement checklist
- You must confirm:
- Shop status is: Normal
- There are no ongoing withdraw orders
- All prior entity withdraws are complete before the entity change starts
- Account is in Holiday Mode
- No pending sales
- No orders in delivery
- You understand (and acknowledge) that funds for this account will be frozen after the entity switch request is submitted until 24 hours after approval (seller self check).
- Note: Distribute all settled money to a current bank account if funds are needed before starting the entity transfer process.
- There are no other shops in any other status but Active or Deactivated.
- The owner account in Seller Center is transferred to the new entity prior to the entity change request
- You must confirm:
- Complete one-time password verification
- Select "Next" when done.
System Checks
- The account health section will be confirmed as either 'normal' or will appear grayed out, and you will not be able to proceed until the issue is resolved.
- The sale withdraw section will appear grayed out until there is no more ongoing, and you will not be able to proceed until the issue is resolved.
After Checklist: What to Expect
You may encounter a few limitations as you await the approval of your submission.- Withdrawal Restrictions: After changing ownership, you cannot make withdrawals for 24 hours.
- Bank Account Binding: All previous bank accounts will be unbound.
- Please bind a new bank account under the new owner's name.
- Brand Qualification: Previous Brand Qualifications will be invalid.
- These products will be deactivated.
- If you want to re-list products that need these qualifications, please apply for them again.
- Category Qualifications: For certain product categories, Category Qualifications will be invalid.
- These products will be deactivated.
- To re-list them, you need to apply for Category Qualifications again.
- Future Ownership Change Restrictions: After successfully changing ownership, you cannot request another ownership change for a period of time.
New Owner Information Check
After completing the checklist, you must submit the new entity’s information:- Company type (Corporation or Partnership)
- Business details:
- Legal company name
- Business address
- EIN
- Operating address
- Parent company (if applicable)
- Primary representative information
- UBO (Ultimate Beneficial Owner) information, if required
- Product categories the new entity intends to sell
Novation Agreement Check
A Novation Agreement is required to legally transfer contractual rights from the original entity to the new entity.This agreement:
- Replaces the original business entity with the new one
- Transfers all rights and obligations to the new entity
Document requirements
The agreement must:- Be a high-quality scan or image
- Show the full document (no cropped sections)
- Include names, signatures, and addresses of both entities
- Contract date is not older than 3 months
- Include State of registration
- Match Seller Center registration details exactly