Key Points

This policy applies to both Sellers and Creators who offer promotions in product listings, LIVEs, and short videos.

Giveaways must be free, under $500, and follow all stated requirements.

Purchase-based incentives like Buy One Get One (BOGO) must be clearly listed. They cannot include cash, gift cards, or items worth $500 or more.

Giveaways and Promotions

• Giveaways: A creator offers a free product with no purchase required.
  • For example: "Comment "Happy!" to enter. 10 winners will receive a free $10 t-shirt."
• Purchase-based incentives: A customer receives a free gift after buying a specific product.
  • For example: "Buy this lipstick and get a free travel-size mascara. Title: 'Red Lipstick (buy one, get a free travel-size mascara)'."

Requirements for Giveaways

• All giveaways must be entirely free.
• Giveaway items must be valued below $500.
• Giveaways cannot be listed as products on TikTok Shop.
• Sellers and creators must use TikTok Shop’s official LIVE Giveaway feature when offering giveaways.
  • For information on this feature, see our LIVE Giveaway feature guide.
• No extra actions can be required by the customer beyond entering the giveaway.
• Sellers and creators are strictly prohibited from offering cash or gift cards as a giveaway.
• Giveaway terms must be clearly stated in the content.
• Gamification (using game-like elements to encourage engagement) is not allowed (see Gambling Policy).
• Ship giveaway products within the standard SLA (Service Level Agreement) (see Fulfillment Policy).

Alternative Giveaway Options

• Join to win: Customers enter by joining a LIVE and interacting (for example, emoji, raising a hand).
• Comment to win: Customers enter by commenting during a LIVE.

Purchase-Based Incentives

• Allowed methods:
  • BOGO (same item) – Buy 1, get 1 free
  • BOGO (different items) – Buy 1 item, receive 1 or more different items free
• Not allowed:
  • Other products of equal or lesser value cannot be given away in a BOGO offering.

General Requirements

• Be clearly listed in the product listing.
• Have a total incentive value under $500
• Clearly state the promotion terms in the content.
• Not include cash or gift cards as giveaway incentives.

Content Format Requirements

• Gift with Purchase or other purchase-based incentives in short videos must be set up as an official promotion event. This must be done in Seller Center (the portal for managing your shop). A Gift with Purchase is an incentive where a customer receives a free gift after buying a product.
• Promotions that are not registered through Seller Center may be considered non-compliant with the TikTok Shop Promotion Policy.

• When promoting Gift with Purchase or other purchase-based incentives, creators must display clear on-screen (in-text) disclosures during the livestream explaining the promotion details, including:
  • Whether free items may be delivered separately or at a later time
  • Any stock limits or number of winners
  • Winner selection or eligibility criteria
  • The promotion start and end time

Enforcement Actions and Appeals

• Assigning violation points
• Removal of LIVE Giveaway access
• Removing product listings or content
• Restricting or revoking access to features
• Limiting commission earnings
• Issuing refunds to customers
• Restricting or removing seller or creator accounts

• See the Seller Enforcement Policy for full details. If you would like to appeal an enforcement action, visit the Appeals section.

• View account health and enforcement actions on your Creator Health Rating (CHR) page. For more information on violations, see Creator Enforcement Policy. If you would like to appeal an enforcement action, visit the Appeals section.
• Please ensure you comply with our Content Policy and Creator Health Rating Policy.