Guidelines For Listing Textile & Soft Furnishings Products

Guideline Scope

• Bed linens: sheets, duvet covers, fitted sheets, pillowcases, four-piece/multi-piece sets, duvet inserts, pillow inserts, mattress protectors, etc.
• Towels: bath towels, towels, washcloths, hand towels, beach towels, etc.
• Curtains/Blackout Curtains/Sheer Curtains
• Sofa covers, sofa throws, tablecloths, table runners, chair covers, cushions/pillows and their covers
• Carpets, door mats, floor mats, foot mats, etc.
• Other fabric soft furnishings: throws, blankets, decorative fabrics, etc.

Product Title

Recommended title structure for textile and soft furnishing products

Brand + Core Category + Size/Specification + Material/Thread Count/Process + Style/Pattern + Applicable Bed Size/Space + Other Selling Points

Example: [Brand A] 3-Pack Pure Cotton Towels, Soft and Absorbent, Adult Facial Towels for Household Use, 20×30 inch

✅ Best practices:

• Brand: If there is a brand, it shall be specified and consistent with the brand field in the attributes.
• Core categories: such as four-piece sets, sheets, fitted sheets, duvet covers, duvet inserts, pillow inserts, towels, bath towels, curtains, carpets, tablecloths, sofa covers, throw pillows, etc.
• Dimensions/Specifications:
  • Bedding sets: Duvet cover size, sheet/bed skirt size, and suitable bed size.
  • Towels/mats: Length × width.
  • Curtains: Width × height or single-piece dimensions.
• Materials:
  • Cotton
  • Brushed fabric
  • Silk
  • Polyester
  • Coral fleece
  • Flannel
  • Chenille
  • Linen
• Style/Applicable Space:
  • Minimalist
  • Rural
  • Children's
  • Cartoon
  • Hotel
  • Wedding
  • Bedroom
  • Living room
  • Children's room
  • Hotel

Product Attribute

Key attributes

Attributes are an important basis for buyers to search for products. Detailed product attribute information can help buyers quickly understand product features, thereby increasing the transaction rate. The following are the general attributes for textile and soft furnishing products:

• Material
  • Fill in according to the actual material of the product, for example:
    • Pure cotton: 100% cotton
    • Blend: 80% cotton / 20% polyester
  • Towel products can be labeled with cotton, bamboo fiber, etc.
  • Rugs/carpets can be labeled with polyester fiber, acrylic fiber, etc.
• Specifications and Dimensions
  • Bed linens:
    • Quilt cover size, bedsheet/bed skirt size, pillowcase size.
    • Clearly specify the applicable bed types in the attributes.
  • Towel/Bath towel: Length × Width,
  • Curtains: width × height, whether it includes matching sheer curtains, number of hooks, etc.,
  • Carpet/Mat: Length × Width or Diameter,
  • Pillow/Cushion: Pillowcase Size/Fill Size.
• Thickness: The thickness and pile height should be accurately marked, and measured by vernier caliper to ensure consistency with the picture.
• Applicable seasons
  • Suitable for spring/summer/autumn/winter/four seasons,
  • Quilt: summer quilt/spring and autumn quilt/winter quilt, etc.
• Target Audience/Space
  • Adult/Child/Infant.
  • Bedroom/Living room/Children's room/Student dormitory/Hotel, etc.
• Weight/Filling Quantity
  • Quilt, pillow, blankets, etc. should be labeled with filling weight or grammage,
  • Carpets can be marked with fabric weight (g/m²), etc.

Filling Specification

• Fabric composition must be truthful.
  • Avoid labeling polyester, viscose, etc. as "pure cotton, silk, wool", etc.,
  • Combined components should be labeled with proportions in descending order of content (e.g., cotton 80%, polyester 20%).
• The quantity must be accurate.
  • Bedding set: generally includes 1 duvet cover + 1 flat sheet/fitted sheet + 2 pillowcases (single-person sets may have 1 pillowcase);
  • The quantity and size of each item must be clearly stated in the attributes and details.

Product Images

✅ Best practices for main image:

• Highlight the product's main body: Bedding should clearly display the overall effect when laid on the bed, curtains should show the hanging effect, towels/mats can be displayed flat.
• Clean background: use a simple bedroom/living room environment, or a pure white background
• Bed linens:
  • Display the overall effect of the set laid on the bed, with a focus on showcasing the floral pattern, color, and material texture.
  • Avoid a large number of decorations unrelated to the set.
• Towels/bath towels: Can be rolled up and stacked to highlight their thickness and fiber texture.
• Curtains: Show the overall effect when hung on the window. If they have light-blocking features, light contrast images can be used moderately (but avoid distortion and exaggerated contrast).
• Carpet/Mat: Show the full view of it laid on the ground, display both patterns and textures.

✅ Best practices for other images:

• Multi-angle/partial detail view:
  • Close-up of fabric texture: such as brushed, suede, satin weave, knitted texture.
  • Details such as workmanship, zippers, buttons, and the tightness of the bed skirt's corner wraps.
• Dimension and structure:
  • Mark the dimensions of duvet covers, sheets, and pillowcases in a graphical manner,
  • Curtain width, height, opening and closing method (punching/hook), etc.
• Applicable scene:
  • Show the visual effect of the product when it's used in the bedroom, living room, or children's room,
  • If other products not included in sale (such as bedside tables, decorations) appear in the scene, state in the detailed description that 'they are for display purposes only and not included in sale'.
• Function display
  • Light shielding curtains: Show the real effect of the open/closed comparison, but avoid distortion and exaggerated contrast,
  • Waterproof mattress protector: A water droplet image can be used, but avoid exaggerating 'never penetrates',
  • Anti-slip floor mat: Demonstrates the anti-slip dot glue structure on the back, etc.

❌ Practices to Avoid:

• Using flower patterns/color charts that do not match the actual product (it is not allowed to sell flower pattern image B while using flower pattern image A), or using unauthorized IP patterns for flower patterns/designs.
• Using AI-generated images but there are significant differences in size, color, and material craftsmanship compared to the physical object.
• Pillows should avoid claiming to have effects such as treatment, pain relief (e.g., words like 'pain relief', 'pressure relief' etc.).
• The main image appears to show a complete set of large items, but in reality, only one item is sold without clear indication.
• Fictitious effects: For example, an ordinary curtain is rendered as "completely soundproof".

Product Detail Page

The details page should include the following information/section:

Product basic information(required)

• Brand, Material composition, Suitable bed size, Style & selling points, etc.

Detailed description of specifications/kit composition (required)

• Four-piece sets
  • Specifications: Common specifications include 1 Fitted Sheet + 1 Duvet Cover/Flat Sheet + 2 Pillowcases.
  • Size: Common sizes for four-piece sets

• Curtain
  • Curtain dimensions need to distinguish between flat dimensions and folded dimensions, and include comparative dimensions for flat and folded states, the applicable room area, and the height of the curtain from the floor.
• Pillow
  • If it is vacuum-packed, add a reminder of loftiness and rebound time to avoid inconsistent size issue due to incomplete rebound.

Washing and Care Instructions (Required)

• It is recommended to use a unified description method of "icon + text":
• Washing Instructions:
  • It is recommended to machine wash in cold water or at a maximum water temperature of 30°C/40°C,
  • Wash light and dark colors separately,
• Bleaching: Generally "Do not bleach",
• Drying/Air-drying:
  • Air dry naturally / can be tumble dried at low temperature,
  • Avoid prolonged exposure to sunlight to prevent fading,
  • Ironing: Can be ironed at medium to low temperature (e.g., up to 110°C/150°C).

Example:

Washing Instructions:

• It is recommended to machine wash in cold water or at a temperature below 30°C, separating light and dark colors.
• Do not use bleach,
• Gently smooth out after washing and avoid long-term exposure to direct sunlight,
• If ironing is required, the maximum temperature should not exceed 110°C.

Color or size difference description (required)

• Color difference:
  • Indicate whether there is color difference, and avoid using over-photoshopped or AI-generated images that may cause significant color difference,
  • If applicable, it can be stated on the details page that due to factors such as lighting and monitors, the color of the product may vary slightly from the picture, and the actual product shall prevail. However, situations of severe color difference or obvious discrepancies between the actual color and the picture shall not be excused by this statement.
• Size Difference: If there is size difference, please note that the size is manually measured, and there may be an error of 1–3 cm, which is within the normal range and does not affect actual use.

Precautions and Safety Tips (recommended to fill in)

• Infant/Children's Home Textiles:
  • Emphasize the target age group, and ensure that safety categories meet relevant standards.
  • Reminder to avoid the risk of accidental ingestion of small parts (such as decorative Coze).
• Non-slip floor mat / bathroom mat:
  • Reminder: Keep the floor dry before placing to avoid slipping, clean regularly to prevent mold growth.
• Others: Do not conceal any defects that may affect usage (such as "prone to pilling"). If the selling point is a soft suede surface, a reasonable notice should be provided that slight loose fluff is a normal phenomenon.

After-sales Instructions (recommended to fill in)

• Handling of quality issues: In case of serious color fading, shrinkage exceeding the normal range, severe fabric damage, etc., a description of the return/exchange/compensation plan shall be provided
• Do not promise services that cannot be fulfilled (such as "refund available even if dissatisfied after using for half a year").