Guideline Scope

• Men's clothing, women's clothing, children's clothing
• Underwear, loungewear, pajamas
• Sports and outdoor clothing
• Apparel accessories (hats, scarves, gloves, socks, etc.)

Product Title

Recommended title structure for apparel products:

Brand + Core Category Term + Gender/Audience + Style/Material/Color + Scene/Season + Key Selling Point (Brief)

Example: [BrandName] Men's Cotton Crewneck T-Shirt, Short Sleeve, Casual, Black, Large

✅ Best practices:

• Category terms: There should be clear categories, such as "dress", "sweatshirt", "jeans", "bra", "pajamas", etc.. Vague terms like "top/set" should not be used.
• Crowd terms: Clearly define "male/female/child/infant", etc. to avoid confusion between adult and children's clothing.
• Brand term: For products with a brand, the brand should be displayed at the front. Avoid filling in well-known brands that do not match the actual situation in the brand field.

❌ What to avoid

• Absolute terms: "Number one, most popular, unique, top-level, non-deformable, 100% pilling-free, colorfast", etc.
• False advertising or function exaggeration:
  • Weight loss, medical treatment, and health care efficacy: "Lose 10 pounds in a day, correct hunchback, treat cervical spine problems, improve endocrine function, treat varicose veins", etc.
  • Ordinary body-shaping or tight-fitting clothing shall not claim "weight loss", "fat burning", or "treatment".

Product Attribute

Attributes are an important basis for buyers to search for products. Detailed product attribute information can help buyers quickly understand product features, thereby increasing the transaction rate. The following are the general attributes for clothing products:

• Brand: If it is a self-owned brand, use a registered brand or a "generic brand"; vague terms such as "no brand" or "no brand" shall not be used to evade brand responsibility.
• Styles: T-shirts, shirts, dresses, sweatshirts, jackets, down jackets, jeans, bras, underwear, pajamas, etc., should be consistent with the actual items.
• Gender/Target Audience: Male, Female, Unisex, Boy, Girl, Infant, etc.
• Fabric/material composition: The fabric/material should be truthfully labeled. For combinations of multiple materials, indicate them by primary + secondary components, and label the surface, lining, and filling if necessary. Example: Fabric: 95% cotton, 5% spandex; Lining: 100% polyester.
• Thickness, elasticity, and fit: Thin/moderate/thick; non-elastic/slightly elastic/highly elastic; slim-fit/standard/loose, etc.
• Applicable scenarios: Commuting, Business, Leisure, Sports, Home, Wedding, Formal Dress, etc.
• Applicable seasons: Spring, Summer, Autumn, Winter, all seasons.
• Patterns and colors: Use standardized terms as much as possible, e.g., solid color/stripe/check.
• Size:
  • S/M/L
  • Numerical size
  • If it is one-size-fits-all, the suitable wearing range must be marked

❌ What to avoid

• False claim of material composition:
  • For example, the product is 80% cotton but claims to be 100% pure cotton.
• Using attributes for false upgrades:
  • For example, labeling ordinary polyester as "cashmere" and PU as "genuine leather";
• Fill in common product attributes as "Official / Co-branded / Limited Edition" etc. to create a false high-end image.

Product Images

✅ Best practices for main image:

• Clearly display the overall silhouette, style, and main features of the item.
• The background should be as clean and simple as possible (white color), and the image should have no serious watermarks obscuring the main subject.
• If it is a set, the main image must fully display all components of the set.
• No obvious distortion, stretching deformation, or severe color distortion.

✅ Best practices for other images:

• Use multi-angle real-shot images: Front, back, side, etc.
• Close-ups of details: Collar, cuffs, hem, buttons, zippers, stitching, fabric texture.
• Photos of hangtags and care labels (showing ingredients, washing instructions, etc.).
• If there are multiple colors/patterns, they should be individually and correspondingly displayed in the detailed images.
• Model wear photos and scene photos (home, street, work, etc.) .

Examples：❌ Practices to Avoid:

• The picture shows a complete set/accessories, but actually only one item is sold and this is not clearly stated.
• The picture shows the logo of a high-end brand, but the actual product is unbranded or of another brand.
• Deliberately displaying sensitive parts of the human body as a selling point of the product.
• Exaggerating body shaping effects through photo editing, with the before/after comparison being overly exaggerated and lacking real evidence.
• Display accessories or any support items that are not included with the product.

Product Detail Page

The details page should include the following information/section:

Product basic information(required)

• Brand, category, fabric composition, target audience, style, cut, thickness, elasticity, season, etc.

Material/Composition Description (Required)

• Cotton, Linen, Cotton-Linen Blend, Polyester Fiber, Nylon, Acrylic, Leather, etc.
• The material/composition must be consistent with the actual product, and the proportion of components shall not be falsely labeled.
• Skin-contact and mother-and-baby products must clearly indicate the materials and allergens.
• When using high-value material terms (such as "silk, cashmere, wool, genuine leather, mulberry silk", etc.), the actual material must match the description.

Color/Color Difference Description (Required)

• Whether there is a color difference
• It can be stated on the details page that due to factors such as lighting and monitors, the color of the product may vary slightly from the picture, and the actual product shall prevail.
• The situation of severe color difference/obvious discrepancy between the actual color and the picture shall not be used as an excuse under this instruction.

Care Instructions (Required)

• Machine washable, recommended water temperature, bleachability, ironability/dry cleanability, etc.
• The care instructions for different materials shall be specified on the details page: for example, the water temperature for cotton and linen should be moderate (not exceeding 60°C); for wool/cashmere/knitwear, use cold water (below 30°C) and a mild detergent, and dry flat in the shade to prevent deformation,
• The washing and care instructions shall be consistent with the content on the washing and care label inside the clothing,
• Additional precautions for special fabrics: For example, delicate fabrics such as knitted, yarn, and those with sequins should be washed in a laundry bag.

Size Information (Required)

• Upload complete and accurate sizing details on the product detail page.
• Clearly list size metrics that correspond to the product dimensions (e.g., “XS – Waist 28–30 in, Hip 40 in”). Measurements can be a single value or a range.
• Use local units of measurement (e.g., inches instead of centimeters) to align with customer expectations.
• Use images that accurately reflect the product’s true dimensions and scale.

Try-on/Model Information (Suggested)

• Height/Weight/Bust-Waist-Hip + Try-On Size + Description of Fitting Effect.