This guidance applies to all sellers on TikTok Shop in the US. Use the guidance below to help reduce safety risks, protect customers, and keep your listings in line with our policies on TikTok Shop. Failure to follow these safety standards may result in enforcement actions, such as listing removal or account suspension. See our detailed Product Safety And Compliance Policy for more information.

General Safety Guidance

• Follow all TikTok Shop policies, which include category-specific safety and policy requirements.
• Meet all legal and safety standards for your products. See Your Guide to Category Qualification (the process for getting approval to sell in certain product categories).
• Clearly explain product use and safety information. This includes:
  • Instructions
  • Warnings
  • Precautions
• Review customer feedback regularly to identify and address potential safety concerns.
• Monitor Seller Center notifications (your account dashboard) for updates related to:
  • Product safety
  • Account health
  • Policy updates

Packaging Safety

Plastic Bags & Wrapping

Plastic bags and wrapping materials can be dangerous. They can cause suffocation, especially for babies, small children, and pets.
✅ Best Practices

• Include clear, visible suffocation warnings on packaging and, when appropriate, in product listings. Listings for products that lack this warning may be removed.
  • For example, "WARNING: Keep plastic bags away from babies and children. Suffocation hazard."
• Use safer packaging alternatives when possible, such as:\n• Cardboard\n• Paper\n• Materials that break down naturally

Avoid

• Low-quality or damaged wrapping that can tear easily
• Improperly sealed packaging that may expose dangerous parts to children or pets

Liquids, Pastes, or Powders

Products containing liquids, pastes, or powders must be packaged securely to prevent leaks, spills, or accidental exposure. Failure to do so may result in enforcement actions, such as listing removal.
✅ Best Practices

• Conduct leak and drop tests to confirm packaging prevents spills.
• Ensure all seals and closures are secure, especially for items like:
  • Gels
  • Lotions
  • Creams
  • Scented items
  • Liquids
• Add handling instructions to reduce spill risks.
  • For example, "Open with care," "Keep upright," "Do not puncture," or "Keep sealed".

Avoid

• Skipping seal and closure checks before packing
• Assuming adhesive seals are secure without inspection

Handling Fragile or Hazardous Products

Sharp or Breakable Items

Fragile or sharp items need extra protection to avoid damage or injury during shipping. Improper packaging may lead to enforcement actions, such as listing removal or customer complaints.
✅ Best Practices

• Label packages clearly:
  • For example, "Fragile" or "Handle with Care"
• Use protective padding, including:
  • Bubble wrap
  • Foam
  • Cardboard inserts
• Consider double-wrapping or overboxing for added protection.
  • This applies to items such as:
    • Cutlery
    • Ceramics
    • Glassware
    • Lightbulbs

Products with Burn or Fire Risks

Products that pose burn or fire risks require additional safety measures, as non-compliance can result in listing removal or account suspension. This includes:

• Electronics
• Battery-powered items
• Flammable liquids
• Aerosols

✅ Best Practices

• Clearly label hazardous materials with required fire-safety warnings.
• Store and ship flammable liquids in sealed, leak-proof containers.
• Use packaging that protects heat-sensitive items from impact and temperature changes.
• Inspect electronic components before shipping. This includes cords, cables, and chargers.
  • Items must be free from:
    • Frayed wires
    • Exposed metal
    • Overheating
    • Charging defects
• Follow all lithium battery regulations, including:
  • Insulation
  • Labeling
  • Protective casing
• Secure aerosol products to prevent accidental spraying during transit.