Campaign service fees
AI Summary
Campaign service fees in 2025 apply only to products you register in eligible Standard Registration or Flash Sale campaigns, and only when they sell during the campaign period. The fee is charged once per order based on the campaign’s stated rate and formula shown on the campaign details page; regular sales outside these campaigns are excluded. In return, registered products may get 100% platform-funded coupons, extra exposure, and campaign placements.
What are Campaign Service Fees?
Campaign service fees were introduced as part of TikTok Shop’s campaign upgrade in 2025 to make promotional campaigns more effective and sustainable. These fees allow us to reinvest directly into campaign operations and platform-funded incentives, giving your products stronger visibility and better support. The new structure keeps your costs clear and predictable, while helping ensure campaigns deliver greater consumer value.Campaign service fees are charges applied only to products that you register for in eligible campaigns (not to all products in your shop). These fees are calculated per order and apply only when a registered campaign product is sold during the campaign period.
- Scope of fees:
- Only products registered for Standard Registration or Flash Sale Campaigns are subject to these fees.
- Regular product sales outside these campaigns are not charged a campaign service fee.
- How fees are calculated:
- The service fee rate is set by the campaign. You can find the exact percentage and effective period for each campaign in the “Fee Policy” section of the campaign details page.
- Campaign Service Fees = The Service Fee Rate × (Campaign Gross Sales - Seller Discount + Customer-Paid Shipping Fee)
| |
| Original item price | $100 |
| (–) Seller Discount | $10 |
| Seller Price after Seller Discount (effective during campaign) | $90 |
| Campaign Service Fee Rate | 1% |
| Campaign Service Fee = Fee Rate × (Seller Price after Seller Discount + Customer-Paid Shipping Fee) | 1%x ($90 + $5) = $0.95 |
Key Benefits of Campaign Service Fees
Exclusive Subsidies: By participating in campaigns, your products are eligible for 100% platform-funded coupons and other special subsidies. Previously, coupons were either fully self-funded or co-funded with the platform. Now, the platform covers the full campaign coupon value, providing stronger promotional support at no additional cost to you.
Improve Visibility: Gain exposure through campaign hashtags, landing pages, badges, banners, stickers, and deals channels.
Drive Discovery: Featured in dedicated campaign pages like Flash Sale (for Flash Sale campaigns)and Deals, increasing product discovery.
Brand Recognition: Stand out with special campaign badges and custom stickers tied to your products.
FAQs:
Q:Can I withdraw from a product campaign with a campaign fee? A: Yes. Once your withdrawal is approved, the status will change to "Expired." Campaign fees will only apply to orders placed before your withdrawal is finalized.Q: How can I check the earnings and fees for each order?A: You can view detailed information by navigating to Seller Center > Finance > Settled Records and then clicking "View details".
Q: Are campaign fees refundable if I withdraw from a campaign?A: No, campaign fees applied to orders placed before your withdrawal is approved are non-refundable. However, you will not be charged campaign fees for any orders placed after the withdrawal process is completed.
Q: What happens if a customer cancels or returns an order?A: In the event of an order cancellation or return, campaign fees for those specific orders will not be charged. If a fee has already been charged, it may be refunded depending on the specific campaign's refund policy.
Q: Will I be charged multiple times if a product is in several campaigns?A: No. If you participate in multiple campaigns that all have a service fee, the fee will only be charged once per order. The fee will be based on the campaign price of the applicable campaign.