[Terms & Conditions] TikTok Shop US Spotlight Creator Incubation Program
10/14/2025
Terms and Conditions for TikTok Shop US Spotlight Creator Incubation Program
[Creator badge and benefits program] Begin November 5, 00:00 am (UTC -8), 2025 . TikTok reserves the right to update the specific timing of the program.INTRODUCTION:Welcome to the TikTok Shop US Spotlight Creator Incubation Program ("Program"). These Terms and Conditions ("Terms") govern your participation in the Program. By participating, you agree to (i) TikTok’s Terms of Service; (ii) TikTok’s Privacy Policy; (iii) TikTok’s Community Guidelines; (iv) TikTok Advertising Policies; and (v) any other terms, conditions, and/or rules published or made available by TikTok, as such terms may be amended from time to time (the “Platform Documents”). You further acknowledge and agree that all content provided by you in connection with this program (“Content”) is “User Content” as such term is defined in Terms of Service. To the extent there is any conflict or inconsistency between the provisions of these Terms and the provisions of the Platform Documents, the provisions of these Terms shall control.PROGRAM DESCRIPTION:The TikTok Shop US Spotlight Creator Incubation Program aims to help potential high-quality creators expand their business and provide incentives for content creation. The Program provides support to participating creators on a monthly basis. To remain in the Program and receive benefits in the next month, creators must continue to meet the eligibility criteria, to be reassessed at the end of each calendar month.
PROGRAM MECHANISM
- Assessment period: The performance of each creator shall be evaluated based on data accumulated during a defined "Assessment Period." The Assessment Period is defined as a rolling 30-day period calculated retrospectively from 23:59 (UTC+0) on the final day of each calendar month. All performance metrics and eligibility criteria must be met within this 30-day window to qualify for the subsequent Benefits Period.
- Announcement of Results: The results of the monthly assessment identifying the creators who will be eligible for the next monthly period of the Program will be officially announced on or around the second (2nd) day or third (3rd) day of the calendar month following the Assessment Period, subject to potential delays due to data processing, system calculations, and other verification procedures.
- Benefit period: The "Benefits Period" is the rolling period during which eligible creators can receive the Program's benefits. The Benefits Period shall commence immediately upon the official announcement of the assessment results from the current Assessment Period, and will extend until the official announcement of the assessment results from the subsequent Assessment Period. While most Program benefits will be activated at the start of the Benefits Period, certain tangible or digital assets, such as sample coupons, may require additional processing time
a. Active Follower Count: The creator must maintain an average of over one thousand (1,000) Daily Active Followers on their TikTok account over the Assessment Period. "Daily Active Followers" are defined as followers who have engaged with the Creator's content or profile within a 24-hour period, averaged over 30 days.
b. GMV: The creator's GMV generated during the Assessment Period must be greater than zero ($0) but must not exceed sixty thousand U.S. dollars ($60,000).
c. Good Quality Volume: The creator must have published a minimum of two (2) shoppable videos during the Assessment Period which are classified as "Good Quality Videos" during the Assessment Period, as determined at our sole discretion by our internal content evaluation system.
d. Good Quality Rate: The Creator's "Good Quality Video Rate" must be at least twenty percent (20%). This rate is calculated as the total number of Good Quality Videos published during the Assessment Period divided by the total number of all videos published in the same period.
Note on Good Quality Video Processing Time: Please note that our internal content evaluation system can take a few business days to process and classify videos. To better ensure your content is included in given Assessment Period, it is strongly recommended that videos be published in advance of the final days of an Assessment Period. Videos published too close to the end of an Assessment Period may not be processed in time and, consequently, may not be counted towards that period's eligibility determination..
THE INCENTIVE AND SUPPORT: The benefits offered to eligible creators in connection with the Program will vary for each monthly Benefit Period, though can include some of the following benefits. Please refer to the announcements on the Program's page within Creator Center during a given Benefit Period for more specific information:
| Support or Incentive | Description |
| Marketing support | Non-violative shoppable videos posted during the Benefit Period will have chance to receive additional marketing support, which can help your videos get more views and reach a wider audience. |
| Sample coupon | Eligible creators can have the opportunity to claim additional sample coupons for use when purchasing samples. These sample coupons will be available in limited quantities among all eligible creators on a first-come, first-serve basis, and the amount and denomination of available sample coupons can vary for each month's Benefit Period. |
| Discount voucher | Certain product promotion opportunities offered through the Program can offer "discount vouchers," which allow eligible creators to offer special discounts to their audience. |
| TikTok Bonus | Certain product promotion opportunities offered through the Program can offer a TikTok Bonus, which allows eligible creators to earn additional funds for promoting and generating sales of eligible products. |
USE OF DATA: TikTok may collect personal data about the Program's participants in accordance with its privacy policy. Please review TikTok’s privacy policy at https://www.tiktok.com/legal/page/us/privacy-policy/enTAXES AND COMPENSATION Creators are solely responsible for any tax obligations, filings, or reporting arising from benefits, incentives, or earnings received under the Program. TikTok may provide earnings data upon request but does not provide tax advice.
GENERAL:
- TikTok reserves the right to disqualify any participant if it has reasonable grounds to believe that participants: (i) have tampered with or attempted to tamper with the process or operation of the Program; (ii) you have breached these Terms or any Platform Document; (iii) you have engaged in any activity not in the spirit of the Program; (iii) you have made misrepresentations or engaged in any illegal, criminal or fraudulent activity in connection with the Program; or (iv) you have employed any agent or bot or automated process to participate for you.
- TikTok is not responsible for any event of force majeure (including natural disasters, activities subject to the instructions of government agencies, cyberattacks, pandemic, actions taken by governments meeting the 'force majeure' definition), system failure qualifying as 'force majeure', actions of third parties (other than our subcontractors), which results in loss, damage or disappointment suffered by you as a result of your participation in (or inability to join) the Program.
- TikTok does not assume any responsibility or liability for any inaccurate or failed electronic data transmission, technical faults, failed entries nor any inaccessibility or unavailability of the internet or any other equipment not in our control, except to the extent we are responsible for such failure or unavailability.
- In the event of any dispute arising regarding the Program, or relating to the corresponding interpretation of these Terms, TikTok's decision shall be final and binding on all parties.
- If any of the terms herein are found to be unenforceable, then they shall be deleted from these Terms and the remaining terms shall survive and remain in full force and effect.
- TikTok reserves the right to update or amend these Terms at any time. Continued participation in the Program after any such changes constitutes acceptance of the revised Terms.
- These Terms wholly incorporate and are subject to TikTok's arbitration terms in the Terms of Service.