How to Set Up a Promote Campaign

06/13/2025

Promotion Tools

Summary

What are the different ways to access the Promote feature on TikTok?

  • Access Promote via the video entrypoint by selecting a video, clicking the three-dot icon, and choosing "Promote."
  • Use the profile entrypoint by navigating to "Creator Tools" or "Business Suite" and selecting "Promote."
  • Access during a LIVE session via the "+" icon or "share" arrow icon.

How can sellers set up a Promote campaign for video shopping ads on TikTok?

  • Select a video with a tagged product and choose "More Product Purchase" as the objective.
  • Set campaign duration, target audience, and budget, then submit for approval.

What are the steps to launch a Promote campaign for LIVE shopping ads?

  • Add products to your LIVE session and access "Promote" through the outlined methods.
  • Choose "More Product Purchase" as the objective, set targeting, duration, and budget, then submit for approval.

How can sellers use Promote to build their brand beyond sales?

  • Consider objectives like "More Video/Live Views" or "More Followers" to enhance brand awareness and build a loyal audience.
How to Set Up a Promote Campaign.mp4 View Transcript
This guide unveils the power of Promote, walking you through step-by-step instructions on setting up campaigns for various goals, from driving product sales to increasing brand awareness.
Three Easy Ways to Access Promote:
  1. Video Entrypoint: Open the video you want to promote. Click the three-dot icon in the bottom right corner. Select "Promote" from the menu that appears.
  2. Profile Entrypoint: Go to your profile page and click the three-dash icon in the top right corner. Navigate to "Creator Tools" or "Business Suite." Under "More Tools," you'll find "Promote."
  3. LIVE Entrypoint: Before going LIVE, click the "+" icon and choose "LIVE." You'll see the "Promote" option. Alternatively, during your LIVE session, tap the "share" arrow icon and select "Promote" from the pop-up menu.
Launching Your Promote Campaign:Now that you've accessed Promote, it's time to set up your campaign:
Video Shopping Ads:
  • Select the video you want to promote (ensure it has a tagged product for optimal results).
  • Choose the "More Product Purchase" objective.
  • Set your campaign duration, target audience, and budget.
  • Submit your ad for approval. Once approved, your video will be promoted!
    Pro Tip: Test your campaign broadly initially. However, for targeted reach in specific regions, based on interests or demographics, use the "Custom Promotion" option for better results.
    LIVE Shopping Ads:
    • Ensure products are added to your LIVE session.
    • Access "Promote" using the methods outlined above. You can also find it during your LIVE session through the "Share" arrow icon.
    • Select "More Product Purchase" as your objective.
    • Choose broad targeting or customize your audience.
    • Set your campaign duration and budget. Submit your LIVE for approval. Once approved, you're ready to go LIVE with your promoted session!
      Beyond Sales: Building Your Brand:Promote isn't limited to just product sales. Consider upper funnel objectives like "More Video/Live Views" or "More Followers" to increase brand awareness and build a loyal following for your business.
      The Takeaway: Promote Made EasyTikTok's Promote feature allows you to amplify your content with ease. With multiple access points and straightforward campaign creation, you can be running effective promotions in no time.
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