Promote: Best Practices

06/13/2025

Summary

What are the entry points to access the Promote feature on TikTok?

  • Video Entrypoint: Tap the three-dot menu on the video you want to promote and select "Promote."
  • Profile Entrypoint: Go to your profile, tap the three-line menu, and find "Promote" under "Creator Tools" or "Business Suite."
  • LIVE Entrypoint: Access before or during a LIVE session via the "+" icon or share arrow.

How do you set up a Video Shopping Ad campaign using TikTok Promote?

  • Select a video with a tagged product and access Promote via the three-dot menu.
  • Choose "More Product Purchase" as the campaign objective.
  • Define campaign duration, targeting criteria, and budget, then submit for approval.

What steps are involved in setting up a LIVE Shopping Ad campaign?

  • Ensure products are integrated into your LIVE session.
  • Access Promote via the instructional guide or share arrow during LIVE.
  • Choose "More Product Purchase" as the objective, set targeting, duration, and budget, then submit for approval.

What other objectives can be pursued using TikTok Promote besides boosting sales?

  • More video/live views: Increase content viewership and drive traffic to your profile.
  • More followers: Expand audience reach and build a loyal following.
View Transcript
This comprehensive guide walks you through the process of setting up and launching impactful Promote campaigns, helping you reach new audiences, drive sales, and achieve your marketing goals.
Accessing Promote: Three Easy Entry PointsBefore diving into campaign creation, let's explore the different ways to access Promote on your TikTok app:
  1. Video Entrypoint: Locate the video you want to promote. Tap the three-dot menu (•••) in the bottom right corner. In the pop-up menu, select "Promote."
  2. Profile Entrypoint: Go to your profile page and tap the three-line menu (≡) in the top right corner. Navigate to "Creator Tools" or "Business Suite" and look for "Promote" under "More Tools."
  3. LIVE Entrypoint: Access this option before or during your LIVE session. Click the "+" icon and choose "LIVE." You'll see "Promote" displayed. Alternatively, while LIVE, tap the share arrow icon (↗︎) to reveal a pop-up menu with the Promote icon.
Setting Up Your Promote Campaign:Now that you've accessed Promote, it's time to create your campaign! Here's a breakdown for both Video Shopping Ads and LIVE Shopping Ads:
Video Shopping Ads:
  1. Select Your Video: Choose the video you want to promote, ensuring a product is directly tagged within the video for optimal performance.
  2. Access Promote: Locate the three-dot menu (•••) and tap "Promote."
  3. Campaign Objective: Select "More Product Purchase" as your objective to prioritize sales.
  4. Campaign Details: Define your campaign duration, targeting criteria (broad or custom), and budget.
  5. Campaign Submission: Submit your ad for approval. Once approved, your promotion will be live!
Pro Tip: Consider a broad audience targeting approach when starting or if you're unsure of your ideal customer. If you have specific demographics or regions in mind, utilize the "Custom Promotion" option for precise targeting.
LIVE Shopping Ads:
  1. Product Integration: Ensure you've added products to your LIVE session before proceeding.
  2. Access Promote: Refer to the instructional guide within the app to access "Promote" or use the share arrow (↗︎) during your LIVE to find it.
  3. Campaign Objective: Opt for "More Product Purchase" as your objective.
  4. Targeting: Choose broad targeting or customize your audience for a more focused approach.
  5. Campaign Details: Set your campaign duration and budget.
  6. LIVE Approval: Submit your LIVE session for approval. Once approved, get ready to go LIVE and connect with your audience!
Expand Your Horizons:While boosting sales is crucial, Promote offers diverse objectives beyond "More Product Purchase." Consider these upper-funnel options to increase brand awareness or build a following:
  • More video/live views: Drive traffic to your profile by promoting your content for increased viewership.
  • More followers: Expand your audience reach and build a loyal following.
Promote Your Way to Success!With TikTok Promote's user-friendly interface and multiple access points, launching effective campaigns is a breeze. So, don't hesitate! Open your TikTok app today and explore the exciting possibilities of Promote to elevate your marketing efforts and achieve your business goals.
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