To conduct product selection LIVE strategies, it's recommended to use the Live Dashboard which is accessible through the Live Manager platform.

Product selection for LIVEs vs videos - why is it different?

LIVEs typically range from 30 minutes to even 24 hours in length, a significantly longer time period when compared with a Shoppable video. This gives a great opportunity to showcase a wide variety of products.

LIVE product categorization types

In addition to translating 'why' a customer might wish to buy using the 6 selection principles (from the previous lesson), you can categorize your products even further:1. Traffic PullersProducts that allow for easier conversion, i.e., typically have a lower cost and are desirable for a wide range of customers.

2. Sales Drivers

Your best-selling products, the core lines that are continuously restocked. And if these can be supported with exclusive saving sales, even better!

3. Margin Builders

Products with low discount rate and high margins that link well with GMV drivers to increase sales.

4. High Potential (test & learn)

Products that you want to analyze how they received on the platform, which might become your Traffic Pullers and Sales Drivers of the futureOnce you've categorized your products, you can check out our 'Analyzing the User Behavior Trend' lesson to learn how to utlise LIVE strategies and implement this product selection technique effectively.