Search Insights
AI Summary
Search Insights in Seller Center helps sellers turn search demand into growth by tracking search performance, benchmarking against category leaders, finding hot/trending/low-competition keywords, surfacing product opportunities, and showing post-view searches. It affects sellers optimizing listings, content, and assortment; access it via Marketing > Search Insights and use the data to improve titles, SEO, product selection, and search exposure.
Background
Search is one of the most important ways users discover products on TikTok Shop. When users search for a keyword, it often means they already have a clear need or purchase intent.
Search keywords can help you understand what users are looking for, which products are trending, and where new growth opportunities may come from.
To help sellers better capture search opportunities and improve product operations, TikTok Shop has launched Search Insights in Seller Center. With this feature, you can:
- Track your shop’s search performance
- Compare your performance with top shops and products in the same category
- Discover hot, trending, and low-competition keywords
- Find product opportunities based on search demand
- Understand what users search for after watching videos
Use Search Insights to make more data-driven decisions on product listing, keyword optimization, content optimization, and product selection.
Feature Guide
Entrance: Marketing > Search Insights
- Search Performance Data
In this section, you can view your shop’s key search performance metrics, including:
- Search GMV
- Search Orders
- Search Impressions
- Search Click-Through Rate
- Search Conversion Rate
You can also check how these metrics change over time. Use the filters to customize the time range and content type, including Product Cards, LIVE, and Videos.
This helps you understand whether your products are getting enough exposure in search, whether users are clicking after seeing your products, and whether search impressions are converting into orders.
- Search Rankings
In this section, you can view the top-ranking shops and top-ranking products in the same category.
Use these rankings to understand how leading sellers and products perform in search. You can refer to their product selection, listing strategy, and search performance to identify areas for improvement.
- Industry Keywords
In this section, you can explore three types of industry keywords:
- Hot keywords: keywords with high search demand
- Trending keywords: keywords with fast-growing search interest
- Low-competition keywords: keywords with relatively limited product supply
Low-competition keywords are especially useful because they may indicate search demand that is not yet fully covered by existing products.
You can use these keywords to optimize product titles, improve product relevance, plan new listings, or add products that match shopper demand.
- Search Opportunities
In this section, you can view product opportunity recommendations based on search demand. These opportunities may include high-volume search keywords or search keywords with strong demand but limited product supply.
Uploading qualified products may increase the likelihood of your products being displayed higher in search results.
You can take action in two ways:
- If you already have a similar product, you can link the existing product to the opportunity.
- If you do not have a matching product yet, you can publish a new product based on the opportunity details.
This helps your shop better capture unmet search demand and improve search exposure.
- Post-view Searches
Post-view searches refer to the searches users make after watching a specific video. These searches can reflect users’ real interests and purchase intent after being influenced by content.
You can view post-view search data and related keywords from both:
- Self-published content
- Not self-published content
Use these keywords to optimize your product titles, product descriptions, and video SEO. This can help your products better match what shoppers search for after watching relevant content.
