Key Points

• To sell Jewelry Products, sellers may need to complete category qualification or submit documents for product listing review.
• Requirements vary by jewelry type.
• Sellers must make sure product photos, packaging photos, test reports, and authenticity documents match the product listing.
• Sellers must not list counterfeit, fraudulent, or low-quality jewelry products.
• For help with the review process and rejection handling, see Your Guide to Category Qualification.

This document outlines the requirements for selling Jewelry Products on TikTok Shop. Jewelry products are also subject to our Restricted Products Policy. Sellers must comply with both this document and the Restricted Products Policy when listing jewelry products.

Jewelry Products

Jewelry Products on TikTok Shop include accessories, sets, rings, necklaces, pendants, earrings, bracelets, anklets, and other items made from or featuring precious and semiprecious metals, gemstones, and fine materials. This includes products made with:

• Gold
• Diamond
• Ruby, Sapphire, and Emerald

Requirements To Sell Jewelry Products

Sellers may be required to pass category qualification. This process requires submitting documents that show the product is authentic, accurately described, and supported by required testing or certification. Open each section below to view what is needed.For accepted laboratories and test report requirements, see TikTok Shop Partner Laboratories & Testing Guide.

Gold Products

Product Photos and Packaging

• Must match the product listing and all submitted documents
• Must clearly show the Country of Origin permanently displayed on the product or packaging (per 19 CFR Part 134)
• Must be clear, readable, and unaltered

Test Report

• From an accredited lab (Eurofins, SGS, Intertek, Bureau Veritas, TUV, DEKRA, Mutual Cornell, API, QIMA)
  • See TikTok Shop Partner Laboratories & Testing Guide
• Issued within the last 365 days
• Must match the product listing and photos

Certificate of Authenticity or Letter of Authenticity

• Must show product name/description and gold purity
• Must match the product listing and photos

Diamond Products

Product Photos and Packaging

• Same requirements as Gold (see above)

Diamond CertificationNatural diamonds: America Gem Society (AGS) or Gemological Institute of America (GIA)Lab-created or artificial diamonds: International Gem Institute (IGI) or GIAThe certificate must:

• Show the cut and carat of the diamond
• Match the product image (if the certificate includes a gemstone image, it must match)
• Be in English, clear, and unaltered

Ruby, Sapphire, and Emerald Products

Product Photos and Packaging

• Same requirements as Gold (see above)

Precious Gemstone CertificateMust come from: AGS, GIA, IGI, or American Gemological Laboratory (AGL)The certificate must:

• Match the cut shown in the product image
• If the certificate includes a gemstone image, it must match the product image
• Be in English, clear, and unaltered

General Document Requirements

All submitted documents must:

• Be clear, readable, and unaltered
• Match the product listing and photos
• Come from an accepted lab or certification organization, when required
• Be valid within the required date range
• Include all required details listed in this policy

Seller Obligations

Sellers must make sure:

• The product listing does not make false, misleading, or unsupported claims
• The product title, description, photos, and documents all describe the same product
• The Country of Origin is permanently displayed on the product or packaging when required
• Documents are not edited in a way that changes or hides information
• Products are not counterfeit, fraudulent, or misrepresented

Products That May Be Rejected

A listing may be rejected if:

• Required documents are missing, expired, unclear, altered, or incomplete
• Photos do not match the listing or submitted documents
• Country of Origin is not clearly shown when required
• The document does not come from an accepted lab or certification body
• Required testing standards, purity, carat, cut, or authenticity details are missing
• The product appears counterfeit, misleading, or low quality

Enforcement Actions and Appeals

We regularly review shops for compliance with this document and our Restricted Products Policy. If any violations are identified, TikTok Shop may take enforcement action at our sole discretion. This may include, but is not limited to:

• Rejecting category qualification applications
• Deducting points from the seller’s Account Health Rating
• Removing product listings
• Revoking access to offer products for sale
• Issuing refunds to customers

For more information on enforcement actions, refer to our Seller Enforcement Policy. To appeal an enforcement action, visit the Appeals section for guidance.