TikTok Shop Creator and Content Policy Guide

Key Takeaways

• Prioritizing authentic content
• Medical claims are prohibited
• Wellness claims are restricted
• Avoiding misleading health claims
• Avoid redirecting traffic to other platforms.

This guide outlines the key content and behavior policies for creators on TikTok Shop. These guidelines apply to all creators on TikTok Shop and cover all content used to promote products, such as short videos or LIVEs. The purpose of this guide is to help creators understand the platform's rules and stay compliant. It is for educational and informational purposes only and does not constitute legal advice.

Creator Violations and Enforcement Policy

What behaviors are considered violations and may be subject to our enforcement?

TikTok Shop may take enforcement action against a creator if they, including without limitation:

• Violate TikTok Shop’s policies or community guidelines when posting or promoting products
• Attempt to bypass platform rules or manipulate features. This may include, but is not limited to:
  • Miscategorizing content
  • Engaging in fake engagement
  • Using multiple accounts to avoid enforcement
• Are involved in severe violations uncovered or reported by public media, user reports, or complaints
• Engage in illegal behavior that causes or may cause actual damage or adverse effects to TikTok Shop
• Repeatedly post content that violates our policies may lead to enforcement actions on your account. This applies to a range of violations, including but not limited to:
  • Misleading Promotions
  • Low-Quality Content
  • Weight Management
  • Medical Claims
  • Unoriginal Content
  • Irrelevant Promotion
  • Non-Engaging Content
• Are bound to shops that violate our Content Policies or TikTok Community Guidelines.

Where can I manage my account health? — Creator Health Rating (CHR)

You can review your violation history and overall account health on your Creator Health Rating (CHR) page.
The Creator Health Rating (CHR) is a numerical score (from 0 to 1,000) that provides a snapshot of the overall health of your creator account. Violating a policy or failing to meet performance standards can result in point deductions, which may trigger milestone enforcement actions and other enforcement actions.

• TikTok Shop violations: TikTok Shop violations occur when short videos or LIVEs do not comply with TikTok Shop content policies.

These may include:

• First-time warnings that do not affect your CHR;
• Repeated violations that may lead to point deductions, milestone enforcement actions or account deactivation.
• General violations: General violations are related to TikTok’s Community Guidelines. These do not affect your CHR but may result in our content moderation actions, such as video removal or account warnings.

You can earn points by following our content policies, creating high-quality short videos or LIVEs, and making valid orders with no violation records. You can also earn bonus points by passing creator policy quizzes.
If your Creator Health Rating drops to 150, 100, 50, or 0 points, we may issue milestone enforcement actions. You will also receive a warning notification to check your Creator Health Rating if it drops too close to the next milestone. These milestone enforcement actions include, but are not limited to:
Note: To maintain a safe and compliant marketplace, additional security or policy checks may be conducted. During this time, some creators, including those with temporary account restrictions, may be placed under temporary deferred settlement (a delay in receiving payments).
In certain cases, the commission settlement period may be extended from 15-31 days after order delivery. Commissions may also be delayed until any disputes, refunds, or return requests are fully resolved.

Key Content Requirements of the Platform

Content Targeting or Exploiting Minors

• Minors promoting, describing, or demonstrating product features or usage
  • Minors verbally promoting products in the video content.
  • Using a minor's voiceover to promote products, without the minor appearing on camera.
  • Only minors appear on camera.
• Giveaways or promotions that directly target minors
• Content with language, themes, or visuals designed to appeal specifically to minors
• Any attempt to emotionally manipulate or exploit a minor, including persuading minors to ask their parents to purchase products
• Content that may have a negative effect on minor safety

Nudity and Sexualized Behavior

How To Avoid Nudity and Sexualized Content

✅

Best Practices

🚫 What to Avoid

This section provides actionable tips to help you create rule-following content that keeps the focus on your products.

Avoid Nudity or Implied Nudity

Avoid Sexualized Gestures, Poses, or Suggestive Behavior

Avoid Sexual Themes or Suggestive Context

Additional Guidelines

Promoting Sexual Wellness Products

If you are invited to sell sexual wellness products, see Guidelines for Responsible Health-Related Content. This article provides additional information on content to avoid and best practices.

Health-Related Content

• General wellness tips, such as balanced eating, exercise, and sleep routines
• Product reviews describing personal experiences without promising transformation or extreme results
• Safe, neutral lifestyle products, like yoga mats, resistance bands, or general fitness equipment
• Fitness or nutrition management content that emphasizes athleticism, exercise routines, or long-term health, rather than extreme weight loss
• Competitive eating contests presented as entertainment
• Medically necessary surgeries or health interventions, when guided by qualified professionals
• Religious or political fasting, shared in a cultural or informational context
• Content featuring differently-abled or disabled bodies in a respectful and inclusive way
• Content with a focus on overall wellness rather than weight loss or muscle gain. For example, protein powder might be discussed in terms of supporting energy, immunity, skin and hair health, gut balance, stress recovery, or bone strength.

• Weight management claims: Prohibited content includes promotions for products with promises of weight loss, fat reduction, or targeted body changes. Also prohibited are claims of guaranteed, effortless, or permanent results, and ingredient claims related to weight loss.
• Wellness and medical claims: Content that appears to promote products with claims that it can cure, prevent, or treat serious conditions that require professional treatment or diagnosis.
• Glucagon-like peptide-1 (GLP-1) Products: Products with "GLP" in the name or description are not permitted for sale or promotion.
• False or exaggerated claims: Content that implies body transformation within an unrealistic timeframe or makes exaggerated promises about performance, effects, functions, or results that seem overstated, even with disclaimers. Prohibited claims also include those that discourage professional medical consultations or suggest a product is superior to a healthy, balanced diet or lifestyle. It is also prohibited to falsely attribute medical credibility to a product.
• Misrepresentation of product credibility: Statements that could inaccurately suggest awards, certifications, guarantees, or warranties for a product.
• Misleading product information: Content that presents brand names, descriptions, key attributes, or product functions in a way that could be inconsistent with the product being sold.
• Misleading visuals: Before-and-after photos (with limited exceptions, such as skin-tightening examples accompanied by a disclaimer) are prohibited. Edited images, filters, or other digital effects that may artificially enhance product results are also not allowed.
• Harmful or unsafe claims: Hashtags or content that appear to promote extreme or dangerous behaviors (for example, #Starvemax, #Bonesmashing), malicious comparisons, or wellness claims without scientific evidence.

Medical Claims

• Talk about overall well-being, daily habits, or normal body functions.
• Share authentic experiences, such as feeling more supported or more balanced.
• Use phrases like "supports digestive health," "helps maintain normal gut balance," or "supports heart health."

Note: It may be acceptable to promote overall wellness benefits. This can include:

• Supporting energy, immunity, hair, and skin health
• Aiding gut balance, daily vitality, and stress recovery
• Promoting bone health and digestive support

It is also acceptable to promote messages about a balanced diet, healthy lifestyle, nutrition, meal prep, eating clean, and “food is fuel.”

• "This supplement prevents heart disease."
• "This cream can cure eczema."
• "This tea eases PTSD (Post-Traumatic Stress Disorder) symptoms."
• "Doctors do not want you to know about this product. My dandruff disappeared."

• Using images of real medical symptoms in connection with a product.
• Indicating or encouraging self-diagnosis instead of seeking professional medical help.
• Featuring doctor/nurse imagery in ways that might suggest endorsement.
• Making claims that appear to position a product as superior to prescription-only treatments.
• Using hashtags that could imply a medical effect (for example, #SupplementToCureCancer).

Wellness Claims

Wellness claims are statements that a product can benefit a person's physical, mental, or emotional well-being. Do not claim that a promoted product will prevent or cure any wellness condition, even if disclaimers are provided.

Prohibited Weight Management Products

• Products designed for weight loss or muscle gain.
• Pharmaceutical products or weight loss medications.
• Diet pills or fat burners.
• Muscle-enhancing pharmaceuticals.
• Products that appear to promise extreme body changes or unrealistic health outcomes.

Some products may have incidental benefits related to weight or muscle (for example, protein powders). These may be acceptable if promotions focus on broader wellness aspects like energy or recovery and are presented as part of a balanced, long-term health approach.

• Promotions appear to focus on broader wellness aspects (such as hydration, energy, recovery, balance, or confidence) rather than positioning weight loss or muscle gain as the central claim.
• The products seem to be presented responsibly as part of a balanced, long-term approach to health.

Explicit or implicit statements or visuals that appear to suggest a product might cause rapid, extreme, or guaranteed physical transformations are generally considered prohibited. Such claims may mislead customers with unrealistic expectations and could encourage unhealthy or unsafe health practices.
Examples could include, but are not limited to:

• "Drop 10 pounds in a week with this supplement."
• "Burn belly fat instantly with this tea."
• "Lose weight without diet or exercise."
• "Take this snack daily and never worry about weight gain."
• "No longer obese, thanks to this product."
• "Get slim legs right away when you use this lotion."
• Phrases such as "Burn fat fast."
• "This product helped me drop from size 16 to size 8."
• "It is activated by GLP-1" or "this contains GLP-1"
• Comparisons of results to prescription drugs (for example, GLP-1 medications), such as claims that "this product works like GLP-1" are not permitted.

The following formats are generally considered non-compliant and may be restricted. This list is non-exhaustive and not limited to:

• Product promises that appear to suggest weight loss or gain, fat reduction, or body transformation (for example, waist trainers).
• Ingredient claims that may be interpreted as attributing weight loss effects.
• Personal testimonials that imply a product directly caused weight changes.
• Visuals that might be misleading, such as before-and-after images (with limited exceptions for debloating) or transformation graphics.
• Hashtags that could be interpreted as promoting weight loss (for example, #DropPoundsSupplement, #FatBurningTea).
• Claims that a product contains, acts as, or mimics GLP-1 receptor agonists (for example, "This product works like GLP-1") are not permitted, including in the context of weight-loss benefits.

High-Risk Behaviors

Gambling

Definition of Gambling

• Casino-style games, including:
  • Roulette and roulette game entry
  • Slot machines
  • Claw machines
  • Wagers
  • Lotteries
  • Raffles

Gamification

• Oyster openings
• Sweepstakes entries
• Lucky spin, wheel, or draw
• Lucky scoops

Exception: Only invited sellers/creators are allowed to offer lucky scoops involving crystal products. If you have not been invited, you are prohibited from offering crystal lucky scoops on TikTok Shop.

• "Place your bets! Win at the casino here."
• "Sweepstakes alert! Every $1 spent = 3 entries. 3 lucky winners will win a signed copy of my book."
• "Get your name into our raffle pool. Purchase now for a chance to get a gift!"
• "Just $1 to play. Guess the number on the dice to win a prize."
• Playing claw or bingo games on behalf of viewers.

• Using any offline or unofficial randomization tool instead of our official Giveaway tool
• "Mystery earrings at $7 each. Get your own blind box."
• "We have the notebook, tote bag, or fan on the wheel. Let's spin the wheel to see what your gift is."

• "The top spender in this shop will win a special prize."
• "First customer wins a free candle with their purchase."

"Buyers who spend $20 will be entered into a lucky draw for a prize."

Giveaways and Promotions

• Giveaways: A creator offers a free product with no purchase required.
  • Example: "Comment 'Happy!' to enter. 10 winners will receive a free $10 T-shirt."
• Purchase-based incentives: A customer receives a free gift after buying a specific product.
  • Example: "Buy this lipstick and get a free travel-size mascara. Title: Red Lipstick (buy one, get a free travel-size mascara)."

• All giveaways must be entirely free.
• Giveaway items must be valued below $500.
• Sellers and creators must use TikTok Shop’s official Gift With Purchase feature when offering giveaways.
  • For information on this feature, see our Gift With Purchase feature guide.
• Giveaway terms must be clearly stated in the content.
• Ship giveaway products within the standard Service Level Agreement (SLA) (see Fulfillment Policy).

• Giveaways cannot be listed as products on TikTok Shop.
• No extra actions can be required by the customer beyond entering the giveaway.
• Sellers and creators are strictly prohibited from offering cash or gift cards as a giveaway.
• Gamification is not allowed (see Gambling Policy).
• Examples of False or Misleading Giveaways and Promotions:
  • "We're having a giveaway event right now. Let's get to 1,000 viewers to reveal what you can win."
  • "One lucky commenter will be selected to win this iPhone."
  • "Buy a deluxe skincare set and get 24K gold earrings worth $100 for free."

Auctions

An auction is a sale where items are sold to the highest bidder. Customers place bids, and when the auction ends, the item is sold to the customer with the highest bid.

Eligibility for Auction Access

The LIVE Auction feature is available to sellers and creators who need to meet all of the following criteria:

Temporary Listing Products

A Temporary Listing is a fast way to add products to a LIVE session. These listings are temporary and will not sync to TikTok Shop stores or Shopify. Once the LIVE session ends, the listing is removed. If the same product is featured in a future LIVE session, a new Temporary Listing must be created.
Sellers are responsible for ensuring each Temporary Listing accurately represents the product offered for sale. The following are required:

• Product listed and sold matches the selected category and sub-category
• Product information (for example, title, images, brand, condition, and so on) is accurate and not misleading
• Product shown or described during LIVE matches the product in the Temporary Listing
• No false or inaccurate information in the listing or associated LIVE content

Eligibility for Temporary Listing Access

Temporary Listing access is available only to eligible sellers and creators who meet the following requirements:
LIVE Auction can be used in both LIVE Manager on PC and in the app. TikTok Shop reserves the right to remove access to this feature at any time. For more details on access and enablement, refer to the LIVE Auction feature guide.

Cancellation Rules for Auction Orders

Buyers cannot directly cancel auction orders before the seller ships the order.
If a buyer would like to request cancellation before shipment, they can contact Customer Service or message the seller. Cancellation requests submitted before shipment will be reviewed by the seller. Customer Service may also assist with cancellation requests for reasons such as accidental purchase or unauthorized purchase.
If a cancellation request is submitted after the seller ships the order, it will be handled according to TikTok Shop’s current cancellation policy.

Misleading Behavior

Redirecting Traffic

• Encourage viewers to purchase through TikTok Shop product links in LIVE videos and shoppable videos.
• Boost engagement by encouraging viewers to like, follow, comment, and share. The more return viewers you have, the higher the chances of orders being placed through your promoted content.

• Avoid prompts to purchase through external links, usernames, websites, social media, and messaging services.
• Avoid adding your contact information in your bio, video or product descriptions, or content.
• Avoid linking TikTok Shop products in your videos or LIVE if you intend for viewers to purchase through other e-commerce platforms.
• Avoid featuring online fundraising platforms in content, including screenshots, screencasts, URLs, QR codes, or weblinks of fundraisers.
• Avoid directing viewers to fundraising platforms in your bio or including third-party fundraising URLs in your bio.

The following are examples of redirecting traffic:

Unoriginal Content

• Ensure Originality. Contributions should be distinctive. Add a new perspective on the product verbally or through text.
• Feature the Creator. The creator should be featured prominently in the content. In stitched or duet videos, the creator must be visible.
• Vary Presentation. When conducting LIVE videos, diversify the presentation by changing the background and product display, rather than only changing clothing.
• Use New Scripts. Develop an original script for each video or LIVE video. Do not reuse scripts from previous content.
• Provide Unique Content. Each piece of content must be unique. Do not repeatedly use or repost old content.
• Provide Attribution. If using another person's content, provide proper credit to the original creator.
• Showcase the Brand. Use original videos and LIVE video content to showcase the brand, its story, and its products.
• Report Unoriginal Content. If other creators repost your content, you may report it through the Intellectual Property Protection Center (IPPC) platform.
• Collaborative Posting: Sellers and creators are encouraged to discuss and agree on who will publish the product promotion video to ensure the best collaboration results.

• Do not share content from other creators, media outlets, or copyrighted sources if you are not making significant changes or adding your unique perspective through voiceovers, text edits, or personal interaction.
  • If the content contains a platform watermark, sticker, or logo from an external source, do not post it.
• Do not use copyrighted material such as clips, songs, sound effects from films, TV programs, music concerts, theatrical performances, or music videos in your content. There are some exceptions where this is allowed:
  • Exceptions may be made if the content is used for educational or informative purposes, such as providing the viewers with new knowledge, skill, or commentary.
  • If the content is used to describe a promoted product.
  • If the content is posted with artistic additions.
• Do not pre-record your LIVE videos or insert any pre-recorded clips in your LIVE videos.
• Do not use recordings of an electronic device screen as part of your LIVE videos.
  • Viewers may identify screen recordings by the presence of a phone status bar, computer task bar, or mouse cursor. Using screen recordings in a LIVE is prohibited.
• Do not repeatedly play the same video clips. After posting a TikTok video or LIVE video recording, do not repost the same content again.
• Do not use AI-generated audio or voiceover narrations in your LIVE videos.
• Do not post content that simply reproduces established trends that do not help to promote the product.
• During livestreaming, instead of simply changing your clothing, update your background setting and product display to create a more dynamic shopping experience for viewers.
• Do not repost your own content. Once you have posted a TikTok video or LIVE video recording, do not upload the same content again. Reusing the same material can be seen as repetitive and does not add additional value to your viewers.
• Do not use edits, effects, or filters to disguise copied or repetitive content.
• Note: Simply adding a watermark or superimposed logo to content does not make the content original and may result in a violation.

• Stitching a product review video without any new commentary.
• Uploading screen recordings from a movie or TV show and blurring the original logo or watermark.
• Using the stitch and duet function without providing any verbal or in-text promotion of the product.
• Changing clothes between LIVE videos without making any changes to the background setup or product display.
• Switching between a LIVE video and playback of pre-recorded clips.
• Recreating a video that directly mirrors the actions of another creator's content.
• Do not merge content that is not your own with your personal original content without permission.

Additional Policies

Low-Quality Content

Irrelevant Promotional Content

• Showing a product not mentioned in the listing
• Not clearly displaying or promoting the product
• LIVE videos with no commercial intent or product discussion

• Present the product from multiple angles and highlight its key details.
• Film product assembly, creation, or packing.
• Use accurate text, titles, or descriptions of the product in your content.

• Mention size, weight, scent, ingredients, and other features.
• Explain how to use the product and emphasize any discounts.

• Ensure the featured product matches the listed one (design, size, color, and so on).
• Color variations are allowed if noted.
• Skincare or makeup can be shown being applied without showing the packaging.

• Avoid using stock footage or reposted content.
• Avoid using copyrighted media (sounds, images, or videos from other sources).
• Do not repost content. Find out more in the "Reproduced Content" policy.

• Chat, eat, or stream with no product focus
• Misleading demonstrations or descriptions
• Linking to products that are not displayed or discussed

• Hosting a LIVE video without promoting or demonstrating the listed product
• Promoting one product but linking to a different one (for example, showing a blender but linking to a frying pan)
• Featuring a product that is in the background, out of focus, or not shown at all in your listing
• Using misleading visuals, descriptions, or guarantees
• Linking to incorrect, broken (for example, 404), unbranded, or mismatched branded product pages
• Promoting multiple products without clearly aligning them with the linked listings

Still Frame Content

• Static images or screenshots
• Slideshows or screen recordings that lack original narration, interaction, or creative edits
• Animated graphics without live elements
• Content without live speech or human presence
  

• Interact with viewers through real-time verbal or sign language communication.
• Offer product information with detailed explanations and live demonstrations. Your content should be dynamic and interactive.
• Use the pause function when you need to halt LIVE videos temporarily.

• Create content that is recorded in a real-world environment, add some camera movement and feature people to make it interesting.
• Include engaging and dynamic visuals, ensuring they feature your face and the physical product.
• Aim for at least 3 seconds of dynamic content without any still images or looping visuals to keep the audience engaged.

• Do not use non-real-time verbal interaction such as AI-generated voices, audio recordings, radio, or ASMR (Autonomous Sensory Meridian Response).
• Do not use stills, slideshows, or scrolling images that cover more than 50% of the screen.
• Do not use animated figures or content that covers more than 50% of the screen.
• Do not overlay product display page screenshots on your content.

• Do not use still, looping, or scrolling images through the entire video without featuring your face and the physical product.

Misleading Content

Inaccurate Statements About Product Attributes

• Content shows a dress available in 4 colors, but the product detail page lists only 3 colors.
• Content claims coffee beans are from Ethiopia, while the product detail page only states they are ethically sourced from Africa.
• Content displays shoes from Brand X, but the product detail page shows them as Brand Y.
• Content promotes Model A from Brand X, but the product detail page specifies Model B from Brand X.
• Content includes claims that are inconsistent with the product packaging or official product information (for example, packaging states a different ingredient, feature, or specification than what is claimed in the content).
• Content claims a facial cleanser removes dark spots, while the product packaging only states it cleans dirt and oil.
• Content promotes a product as waterproof or sweatproof, while the product details do not list these features.
• Content claims a product contains specific ingredients (for example, collagen, vitamin C, or hyaluronic acid) that are not listed on the product packaging or ingredient list.
• Content claims a product provides anti-aging or wrinkle removal benefits, while the packaging only describes basic cosmetic functions such as moisturizing or cleansing.
• Content fabricates product effects or capabilities that are not mentioned on the product detail page or product packaging, or that the product does not possess at all.

Avoid Misleading Price

When creators publish videos or conduct LIVE sessions, they should ensure that the prices promoted are accurate and valid. If a creator advertises a price lower than the actual payment price, it is a violation of our fair pricing policy. For example, if a creator advertises a cup at $8, but the actual price ranges from $8.99 to $20.99, it is a false pricing violation.
To avoid violations, content creators should take note when publishing videos:

• Promoted prices must be accurate and not lower than the actual price a customer pays.
• Avoid using approximate prices that are lower than the actual price, such as promoting a $5.99 product as costing "$5".

Creators are encouraged to keep advertised pricing and discount information accurate and up to date.
When a promotion ends or a coupon expires, videos that still display the old promotional price may create confusion for viewers.
For example, if a creator posts a video during a Black Friday sale promoting a necklace for $10, and later the price returns to $15, the video may no longer reflect the current offer.
To avoid viewer confusion, creators are encouraged to regularly review videos containing time-sensitive pricing information and make updates when needed.
Note: If expired pricing remains in a video, the platform may remove the product anchor. This measure is intended to keep pricing information clear for viewers and is not a direct penalty.
Creators should avoid using absolute superlatives like "lowest price" or "cheapest" to describe a product's price, as these claims are difficult to verify and can be misleading.

Before & After Comparisons

Creators often use before-and-after comparison content (for example, skin tightening or hair growth) to show product results. But this can mislead audiences if not done carefully.

• Showing a before-and-after comparison of facial hair growth, while including a disclaimer such as “Results may vary” to clarify that outcomes can differ for others.
• Showing before-and-after skincare results while including a clear disclaimer and accurate timeframe (for example, “Results after 4 weeks of consistent use. Individual results may vary.”).

• Showing before-and-after comparisons of skin tightening results that are beautified or enhanced using filters, editing tools, or visual effects.
• Demonstrating instant removal of eye bags or similar results after a single use when the effect is exaggerated or unrealistic.
• Creating artificial before-and-after comparisons by altering lighting, makeup, or camera effects to exaggerate the difference.
• Darkening or modifying the “before” condition (for example, skin tone or body area) to make the “after” result appear significantly brighter or improved.
• Promoting product results that go beyond the product’s actual functional scope (for example, claiming strong skin brightening effects for an exfoliation product).

Promoting hair growth products with side-by-side comparisons without including a disclaimer (for example, “results may vary”).

Exaggerated Claims

1. 🚫 Exaggerated Physical or Sexual Changes

These include claiming or visually implying:

• Breast enlargement
• Genital enlargement
• Increased wetness
• Sexual performance enhancement
• Improving skin laxity after weight loss

2. 🚫 Time-Based Claims

Do not promise physical transformations within a set time (for example, "See results in 3 days!") without a disclaimer.

• Disclaimers must clearly state that "results may differ from person to person" or "based on individual experience."
• Avoid exaggerated or unrealistic time-based promises altogether.

3. 🚫 Unrealistic Product Functions or Exaggerated Effects

Claims that a product performs beyond its physical or mechanical capabilities are not allowed, even if they are unrelated to the human body. Exaggerated claims about what a product can do are prohibited.
Examples include:

• Flashlights that can start a fire
• Toothpaste with whitening or bleaching effects
• Power banks that have instant charging effects such as "charges to 100% in seconds"
• "This cream will permanently erase wrinkles overnight."
• "This love charm will make your crush think about you non-stop."
• "Wear this bracelet to make other people trust you instantly."
• "Make someone fall in love with you."
• "These supplements will repair your DNA and reverse aging"
• "Spray this mist and people will obey your commands."
• "This charger can instantly power your phone to 100% in seconds."

4. 🚫 Absolute or Overpromising Vocabulary

Avoid using absolute or exaggerated language that guarantees results or overstates product performance.
Examples include:

• "100% effective"
• "1-time solution"
• "Guaranteed results"
• "Works for everyone"
• "Permanent effect"
• "No side effects"
• "Permanent whitening after 1 use"
• "Instant results"
• "Fixes the problem completely"
• "Eliminates all wrinkles/spots/pimples"
• "Cures the condition permanently"

Requirements for Artificial Intelligence Generated Content (AIGC)

1. Visual styles and effects

Converting live-action footage into styles such as cartoons, anime, or illustrations, or adding moderate animation and special effects, while still preserving the accurate and true information about the product.

2. Editing and quality improvement

Using AI to edit videos or images, improve quality, adjust lighting and colors, reduce noise, smooth motion, and change backgrounds to enhance visual presentation, as long as the product information is not altered.

3. Translation, dubbing, and subtitles

Using AI to translate scripts or voiceovers into multiple languages and generate dubbing, subtitles, and narration to help users of different languages understand the content.

4. Copywriting and script support

Using AI to assist in writing titles, product descriptions, live stream scripts, and short video scripts, provided that the information is truthful and accurate.

5. Product demonstrations

Using AI to generate virtual scenes, diagrams, or animations to illustrate the proper use of a product or demonstrate before-and-after changes, without fabricating miraculous effects that are difficult to achieve in reality.

1. Misleading or Inaccurate Content

Content must be truthful and accurate and must not contain exaggerated, false, or misleading claims, including false advertising or misrepresentation of products.

2. Unauthorized Use of Third-Party Rights

Content must not use the likeness, voice, name, trademarks, or other intellectual property of any third party without proper permission or authorization.

3. Misrepresentation in Product Promotion

Product promotion videos must clearly and accurately display the physical product. AI must not be used to replace or fabricate product displays in a way that misleads users about the actual product.

• The video or audio includes synthetic faces, voices, digital humans, or highly realistic virtual figures;
• The content is fully generated by AI or significantly edited by AI in a way that changes its original meaning or context;
• The AI-generated effects are realistic enough that viewers may mistake the content for real footage.

• Common Violation Scenarios:

1. Unrealistic results

2. Overstated performance

3. Fear-based or shocking visuals

1. Inconsistent Product Specifications

2. Fake or exaggerated visual effects

Prohibited and Restricted Products

To create a safe and positive shopping experience, TikTok Shop prohibits specific products on our platform that are illegal or unsafe for our customers.
Sellers are not allowed to sell these prohibited products on TikTok Shop, and creators are not allowed to promote them in their content, including still images, videos, and LIVE videos.
You can find a complete list of prohibited products in TikTok Shop's Prohibited Products Policy. Here are some examples that may result in content violations:

• Vapes, Tobacco, Smoking-related Nicotine Products, and smoking-related tools/accessories
• Adult products
• Live animals
• Weight management products with misleading claims or before-and-after photos (learn more from Guidelines for Responsible Health-Related Content)

How do I know if the product I'm promoting is prohibited?Creators are responsible for ensuring their content complies with the TikTok Shop's Prohibited Products Policy. Get to know the list of prohibited products in the policy and check it regularly for updates.
What about restricted products? Can I promote them in my content?Sellers need to get approval from TikTok Shop before listing and selling restricted products on our platform. Creators should be aware that they can only promote restricted products in their content if the seller has submitted the appropriate documentation and received approval. You can find a complete list of restricted products in TikTok's Restricted Products Policy.
What happens if I promote a prohibited product?Creators who promote prohibited products in their content may receive violation points and have enforcement actions taken against them, as described in the Creator Enforcement Policy. Enforcement actions may include removal of e-commerce access or even permanent account deactivation. However, creators can avoid prohibited product violations by reviewing the types of products that are not allowed on the platform.
Can I appeal violations for prohibited product promotion?

Sensational, Shocking, or Disturbing Content

• Nudity, depictions of sexual arousal or stimulation, or sexually explicit language
• Vulgar or offensive language, including hate speech, slurs, or discriminatory remarks
• Violent or graphic depictions of death or accidents
• Depictions of dismembered, mutilated, charred, or burned human or animal remains
• Gore that focuses on open wounds or injuries
• Real-world physical violence, fighting, or acts of torture
• Non-natural deaths of animals, such as slaughter
• Depictions of animal cruelty or gore

Appeals and Reporting

Appeals for Creator Violations (Appeal Window: 30 days)

If creators believe that an enforcement action was made in error, they may file an appeal by submitting the violation ticket. Please note that appeals are not accepted for milestone enforcement actions.
If a creator believes that a violation or enforcement action was made in error, they may submit an appeal by following these steps: TikTok Shop for Creators page > Creator Health Rating > Violations > Select the Violation > Scroll to bottom of page to Appeal.TikTok Shop will then investigate the case and request you to take corrective actions where appropriate.
Appeal Rules:

• Only 1 appeal may be submitted per violation.
• Appeals must be submitted within 30 days after receipt of an enforcement notice.
• If you successfully appeal, any associated enforcement will be removed. We will also restore any withdrawn privileges.
• All decisions made by TikTok Shop are made at our sole discretion, which are final and not subject to a second appeal.
• Appeals submitted after the 30-day period above will be considered invalid and will not be reviewed by TikTok Shop.

Appeal Requirements:You are responsible for:

• Collecting, preparing and submitting all relevant supporting documents.
• Clearly explaining why the enforcement action was made in error.
• Providing any additional materials or information that may be requested by TikTok Shop.

Submitting an appeal does not guarantee a successful appeal. It does ensure that TikTok Shop will conduct a review of your case, fully evaluating and taking into account any additional materials or explanations provided by the creator.https://seller-us.tiktok.com/university/essay?knowledge_id=6189845366179630&role=1&course_type=1&from=search

How to Report TikTok Shop Content in the TikTok App

Additional Tools

Video Pre-Check Tool

• The Video Pre-Check Tool of TikTok Shop helps creators identify potential issues in their content before publishing.
• The results consist of possible risks plus suggestions for corrections and optimization.
• Creators are allowed at least 2 pre-checks per day.

Seller Center

Creator Center

In Creator Center, the Video Pre-Check Tool can be accessed in 4 ways: