Misleading Discount Claims Guide
This guide explains how creators in the US can talk about discounts, coupons, deals, and savings in TikTok Shop shoppable video and photo content without making misleading claims. You can still mention promotional offers, but the claim needs to match what shoppers can actually get through the linked product page or shopping path.
In this guide, you will learn about:
- what a misleading discount claim is
- how to check discount details before you post
- best practices for mentioning coupons, savings, and deals
- examples of safer and riskier wording
- what may happen if content includes a misleading discount claim
Related Policies
For details on related policies, requirements, and examples, refer to the resources below:
Best Practices
If shoppers cannot actually get the discount you mention through the linked product page or shopping path, do not present the offer as available.What to do
- Check the current product price, coupon, and discount right before you post.
- Make sure the offer is available to viewers who click through from your content.
- Use wording that matches the real offer, including the correct discount amount and any conditions that matter.
- Use flexible wording when an offer may change, such as asking viewers to check the product page for the latest details.
- Update, unlink, or remove content if the promoted offer expires or changes and the claim is no longer accurate.
What to avoid
- Do not exaggerate the savings if the real discount is smaller than what you say.
- Do not promote a coupon or deal that viewers cannot actually receive or apply.
- Do not use unsupported superlatives such as "lowest price ever" unless you can back them up.
- Do not keep shoppable content live with an outdated or expired discount claim.
Examples of safer and riskier wording
Safer wording | Riskier wording to avoid |
"This is 30% off right now" when the product is actually 30% off. | "50% off!" when the real discount is much smaller. |
"Use the coupon on the product page to save. Check there for details." | "70% off" when viewers cannot actually receive that discount. |
"Prices and coupons can change, so check the product page for the latest details." | "Lowest price ever" without proof to support that claim. |
Frequently Asked Questions (FAQs)
Can I still talk about discounts in my content?
Yes. You can mention discounts, coupons, deals, and savings as long as the claim is accurate, current, and available to viewers.
What makes a discount claim misleading?
A discount claim may be misleading if the promoted savings are larger than the real offer, expired, unavailable, or different from what viewers can actually get through the product link or shopping path.
What should I check before I post a discount claim?
Check the current product price, coupon availability, discount amount, and whether viewers can actually apply or receive the offer you mention.
What should I do if a discount changes after I post?
If the offer changes and your content is no longer accurate, update the claim if possible, or remove or unlink the content so viewers are not misled.
Will older content be reviewed?
Current guidance says existing content is generally not re-reviewed by default, but it may still be reviewed if it is flagged, including through strong viewer reporting signals.
What can happen if my content includes a misleading discount claim?
Content with misleading discount claims may be limited or removed.
Will this affect my account?
Current guidance says this review is applied at the content level. It does not add an account strike, but the content itself may still face enforcement.
Can I appeal a decision?
Yes. If you believe a decision is incorrect, you can submit an appeal for review.