Violation & Appeal Guide

This guide explains what happens when you receive a violation, your available options, and how to improve your chances of resolution.

What Enforcement Looks Like

TikTok Shop may take the following actions for policy violations or performance issues:

• Warning messages
• Temporarily restricting features and functions → Temporary Account Restrictions
• Removing or freezing product listings
• Suspending access to campaigns, affiliate programs, and platform benefits
• Temporarily restricting new listing creation (when duplicate listings are detected across shop groups)
• Temporarily reducing shop or product visibility
• Seller Shipping limitations from 90 up to 365 days
• Order volume limits, up to suspension of new orders → Order Volume Limit (OVL) (If shop is deactivated or OVL hits 0, associated creator accounts' e-commerce permissions are blocked simultaneously)
• Requiring account re-verification
• Deferred Settlement Period
• Temporarily or permanently suspending fund withdrawals
• Deducting from account balance to cover losses
• Legal action or reporting to relevant authorities

‼️ Account may be deactivated at any time if

• The law requires it
• TikTok suspects fraudulent, deceptive, illegal, or harmful activity
• The seller breached policies outside the AHR scope

Balance withholdingWithheld funds may also cover

• Negative balances
• Fees
• Chargebacks
• Refunds
• Undelivered items
• Inventory removal costs

Connected accountsAccounts sharing the same contact info or bank account are considered connected. If one is suspended or banned, enforcement may extend to all connected accounts. → Creator Bind Eligibility and Requirements

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Understanding Your Violation Ticket

Clicking any notification takes you to your Violation Records in Seller Center. Each ticket contains:
Ticket Status Meanings

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How You're Notified

Violations are sent via email and Seller Center Inbox.
⚠️ ImportantYou may also be notified through additional channels for serious violations. You will also be notified when your AHR is 10 points away from the next milestone.

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What To Do When You Receive a Violation

Your 3 Options When You Receive a Violation

Option A: Correct (Before enforcement takes effect)

A Correction lets you fix the issue in your listing before any penalty is applied. This is the fastest path to resolving a violation.

• Who can use it: Not available to all sellers or all violation types. Check your violation ticket, if Correction is available, it will appear there.
• Where to find it: Seller Center → Account Health → Shop Health → Violation Records → Unread Violations

How to complete a CorrectionStep 1: Receive the alert Log in and navigate to your Violation Records. Status shows "Pending."
Step 2: Choose your correction type and fix the listing⚠️ You must upload proof after your corrected listing is live. Clicking "Submit for review" without making changes will return an error.
Step 3: Wait for the resultCorrection vs. Appeal [Key difference] :

• Correction = you acknowledge the listing had an issue and you've fixed it. Happens before enforcement.
• Appeal = you formally dispute the violation decision. Happens after enforcement.

Option B: Appeal (Dispute after enforcement takes effect)

If you believe the violation was incorrect, or if your Correction was rejected, you can submit an Appeal.Timeline rules:

• File within 30 days of notification
• If rejected: second appeal within 15 days of rejection
• Maximum 2 appeals per case
• For violations where enforcement is not yet immediate: appeal window is 12–72 hours — if approved, enforcement will not be applied

Where to appeal: Seller Center → Account Health → Violation Records → View Details → Appeal

⚠️ Submitting an appeal does not guarantee approval. TikTok reviews your evidence and may also consider your account history and risk profile.

Option C: Get Additional Support (After Appeals Are Exhausted)

If you have exhausted all available appeals and still need guidance, unmanaged sellers may seek additional support through the Seller Network & Support Community.
Who this is for: Sellers looking for help understanding violations, next steps, or general guidance across different violation scenarios.
How it helps:

• Get additional guidance on violation-related concerns
• Receive support in understanding documentation expectations and next steps
• Community agents may help escalate or route certain cases for further review when appropriate

‼️ Important to know:Support and resolution are not guaranteed. Outcomes depend on the specific violation type, the supporting documentation provided, and whether submitted materials meet current requirements and policy standards.
Need additional support? Join the Seller Network & Support Community here: [TTS US Seller Growth Community]

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How to Write a Strong Appeal?

• To improve your chances of a successful appeal, make sure your documentation is complete, original, and clearly legible. Incomplete or altered documents will result in automatic rejection.

Required documents:

• Clear photo of your business license + government-issued ID (front and back)
• Proof of warehouse ownership (property documents / lease agreement / utility bills)
• Purchase contract and invoices: business entity and registration details must match; invoices should align with your best-selling products and clearly show price and quantity

Optional but recommended:

• Shipping records
• Stock photos of your goods

Required video:

• A video of you holding your business license + government-issued ID (front and back clearly visible, face shown clearly, no hats or glasses)

Optional videos:

• Video of goods stored in your warehouse
• Videos showing your qualifications on other platforms (company info + sales trends)

⚠️ Submitting incomplete, missing, altered, or low-quality documents will result in automatic rejection. Approval of your appeal is not guaranteed.

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If Both Appeals Are Rejected [Escalation & Appeal Letter]

Only after both appeals have been rejected, please proceed with escalation support.

• If you have an assigned AM, contact your AM for escalation assistance.
• If you do not have an assigned AM, please use the Seller Growth Community support link: [TTS US Seller Growth Community]

All escalation requests must include:
• Screenshots of the issue
• A completed appeal letter using the template provided.
How to write your appeal letterScenario A: You believe the judgment was incorrect

• Clearly state that the judgment was incorrect
• List all evidence supporting your claim
• Avoid emotional language

Scenario B: You acknowledge the judgment is correct

• Clearly state that the judgment is correct
• Include a rectification plan covering:

Templates (required)❌ Appeals submitted without a letter will not be processed
❌ Screenshots only = not accepted
❌ Low-quality or incomplete letters = not accepted

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Quick Reference Links