Smart Listing Optimizer

Background

Product listing quality, including elements such as product name, images and description, is a crucial part of e-commerce products and directly affects users’ purchase decisions, especially in shoptab and search scenarios where listing quality is closely tied to marketing resources acquisition and conversion performance.
However, in daily operations, due to factors such as too many products, limited operations manpower, and high optimization costs, it is relatively hard to regularly optimize all product listings in your shop. In addition, as a content-driven commerce platform, TikTok Shop faces rapidly changing trends and ever-evolving user needs, which also creates challenges for optimizing product listings.
To solve your pain points in product information optimization and reduce your daily operating workload, TikTok Shop has launched the Smart Listing Optimizer, which uses AI technology to help sellers optimize product listings with just one click.

Key Benefits

1. Full-store optimization: Once you enable the AI optimizer, you will get a 24/7 listing optimization manager, with optimization covering all products in the store except the shop’s hero products (30d GMV >= $30k)
2. Smart optimization: The AI optimizer will automatically extract key product information, analyze global hot-selling trends, and study platform rules and policies to optimize product names and images to improve product performance.
3. Compliance protection: By understanding the platform’s compliance baseline, the AI optimizer helps avoid governance risks caused by incorrect listings.
4. Free to use: The AI optimizer is currently open for sellers at no charge, helping you improve the product listing quality.

Product Introduction

Product Features (Continuously Updated)

Product name optimization

1. Search engine optimization: Based on product images, attributes and description, the AI optimizer automatically expands the product name to get more exposure opportunities in the search field.

2. Correction to product name: According to name writing standards, the AI optimizer automatically corrects typos and removes redundant symbols in product names to avoid incorrect name expressions.

3. Removing duplicate keywords in names: The AI optimizer automatically identifies keywords that appear repeatedly in product names and remove the duplication, to align with platform product information quality standards and improve name readability for users.

Product image optimization

1. Enhance images: The AI optimizer will enhance your existing images by optimizing their resolution, lighting, and background for a professional look.
2. Generate feature images: Based on product name, attributes and description, the AI optimizer will use your current images to create a feature image that highlights your product’s key benefits.
3. Generate multi-angle images: The AI optimizer will use your current photos to generate images of your product from multiple angles.
4. Smart Cropping: Based on your original image, the AI optimizer will enlarge the image background and reduce its white borders.

How to Use the AI Optimizer

Enable AI optimizer

• Log in to TikTok Shop Seller Center → Manage Products → Improve listing quality → Enable AI optimizer.

Set your preferences

• The AI optimizer currently supports optimization and generation of product names and product images. You can choose any part you would like to optimize.
• Click the confirm button in the lower right corner. Then you get a 24/7 'listing optimization manager'.

Turn off or turn on optimization for target products

• After turning on the AI optimizer, by default all products except the shop’s hero products (30d GMV >= $30k) will be optimized daily.
• By clicking the Optimize button on the right, you can manually turn off or turn on optimization for target products.
• By clicking the bulk selection button on the left, you can select multiple products at once to turn off or turn on optimization.

Other Optimizing Paths

Chat with your Seller Assistant

• You can also chat with your Seller Assistant to enable auto optimization for any product.

Manually optimizing product listing

• By clicking the Optimize button to the right of a product, you can further manually optimize its listing.

View Optimization Impact and Give Feedbacks

View overall impact

• After turning on the AI optimizer, you can view the optimization impact at the top of the page, including metrics such as GMV and CVR.

View impact for target products

• By clicking the Review button to the right of a product, you can view its search volume and order performance, as well as its historical optimization records.

• You can click the Feedback button to the right of an optimization record to submit any questions or suggestions about the optimization content.