Smart Listing Optimizer

Background

Product listing quality, including elements such as product name, images and description, is a crucial part of shop operations and directly affects users’ purchase decisions, especially in shoptab and search scenarios where listing quality is closely tied to marketing resources acquisition and conversion performance.
However, in daily operations, due to factors such as too many products, limited operations manpower, and high optimization costs, it is relatively hard to regularly optimize all product listings in your shop. In addition, as a content-driven commerce platform, TikTok Shop faces rapidly changing trends and ever-evolving user needs, which also creates challenges for optimizing product listings.
To solve your pain points in product information optimization and reduce your daily operating workload, TikTok Shop has launched the Smart Listing Optimizer, which uses AI technology to help sellers optimize product listings with just one click.

Key Benefits

1. Full-store optimization: Once you enable the AI optimizer, you will get a 24/7 listing optimization manager, with optimization covering all products in the store except the shop’s hero products (30d GMV >= $30k)
2. Smart optimization: The AI optimizer will automatically extract key product information, analyze global hot-selling trends, and study platform rules and policies to optimize product names and images to improve product performance.
3. Compliance protection: By understanding the platform’s compliance baseline, the AI optimizer helps avoid governance risks caused by incorrect listings.
4. Free to use: The AI optimizer is currently open for sellers at no charge, helping you improve the product listing quality.

Product Introduction

Product Features (Continuously Updated)

Search engine optimization

1. Product name optimization: Based on product images, attributes and description, the AI optimizer automatically expands the product name to get more exposure opportunities in the search field.
   
2. Search terms optimization: Search terms help customers find your product, while not displayed on product detail pages. The AI optimizer will help you fill in relevant keywords in the search terms section.
   

Product image optimization

1. Enhance images: The AI optimizer will enhance your existing images by optimizing their resolution, lighting, and background for a professional look.
2. Generate feature images: Based on product name, attributes and description, the AI optimizer will use your current images to create a feature image that highlights your product’s key benefits.
3. Generate multi-angle images: The AI optimizer will use your current photos to generate images of your product from multiple angles.
4. Generate images with model: We will generate images featuring models to help customers visualize your product, especially for fashion products.

Product details optimization

1. Generate product highlights: Product highlights is a summary of key selling points to improve search performance and sales. We will automatically generate product highlights and attributes to showcase selling points and increase conversion.

How to Use the AI Optimizer

Enable AI optimizer

• Log in to TikTok Shop Seller Center → Manage Products → Improve listing quality → Enable AI optimizer.
  

Set your preferences

• The AI optimizer currently supports optimization and generation of product names, search terms, product images and product details. You can turn off any part you would not like to optimize, and leave those you prefer to optimize.
• Click the confirm button in the lower right corner. Then you get a 24/7 'listing optimization manager'.
  

Turn off or turn on optimization for target products

• After turning on the AI optimizer, by default all products except the shop’s hero products (30d GMV >= $30k) will be optimized daily.
• By clicking the Optimize button on the right, you can manually turn off or turn on optimization for target products.
• By clicking the bulk selection button on the left, you can select multiple products at once to turn off or turn on optimization.
  

Other Optimizing Paths

Chat with your Seller Assistant

• You can also chat with your Seller Assistant to enable auto optimization for any product.
  

Manually optimizing product listing

• By clicking the Optimize button to the right of a product, you can further manually optimize its listing.
  

View Optimization Impact and Give Feedbacks

View overall impact

• After turning on the AI optimizer, you can view the optimization impact at the top of the page, including metrics such as GMV and CVR.
  

View impact for target products

• By clicking the Review button to the right of a product, you can view its search volume and order performance, as well as its historical optimization records.
  
• You can click the Feedback button to the right of an optimization record to submit any questions or suggestions about the optimization content.
  

Frequently Asked Questions

1. Will the optimized product information ever be inconsistent with the actual product?

The optimization is based on your product name, image, attributes and description, and won't add something not related to your product.

2. Will the optimized product information create compliance issues and cause risks?

The AI optimizer is familiar with platform regulations, and provides protection for product compliance.

3. Will the AI optimizer rewrite the product information of best selling products and cause their traffic to drop?

The AI optimizer optimizes the products with fair or poor performance. Your best selling products (30d GMV >= $30k) will not be added to the optimizing lists.