How to use Auto-post

Auto-post turns your eligible products into Shoppable Carousels and videos, then schedules them for daily distribution so your catalog keeps showing up in the For You feed. It handles product selection, content creation, and posting for you, and keeps posts off your profile by default. You choose the content types, the accounts, and how long to preview content before it goes live. This feature is currently only available for select sellers.

Auto-post: grow your business on autopilot

Auto-post automatically transforms your key products into shoppable photos and videos, and optimizes the posting schedule for better reach. It is built to grow your product impressions while taking the manual work of content creation off your plate.

• Hands off convenience: From product selection to posting, Auto-post handles the whole workflow. You can save hours of manual work while your products keep getting fresh content.
• Consistent visibility: Smart scheduling keeps your products in front of shoppers without the burnout, so you can hold a steady posting cadence and stay top of mind.
• On-brand content: Auto-post turns your existing product visuals into content that fits your brand, and aligns posts with trending search terms to reach shoppers with active intent.
• Targeted reach and a clean profile: Posts go to shoppers in the For You feed and stay off your TikTok profile by default, so your public storefront stays curated.
• Control over timing: Choose how long each post stays in preview before it publishes, from posting right away up to a 7-day review window. Preview, edit, or cancel content before it goes live, switch accounts, and turn Auto-post on or off whenever you want.

How to use Auto-post

Part I: Enable and disable Auto-post

• To enable Auto-post: Go to the Shoppable videos page and click the Auto-post button in the top right corner. Select your content types and choose the TikTok accounts you want to use for distribution.
  • Enabling Auto-post lets TikTok Shop generate and post content to your selected accounts daily, based on your store's products.
  • Auto-posts show in shoppers' feeds but stay hidden from your TikTok profile by default. You can unhide a post from your profile when you preview it.
  • All posts go through the standard review process. If an auto-post is removed for violating our guidelines, only that post is affected. Your account health rating is not impacted.
• To disable Auto-post: Click the Auto-post button, toggle off all content types, and click Turn off in the pop-up to confirm. The system stops generating and scheduling new content right away.
  • Once turned off, any scheduled but unpublished content is removed. You can turn the feature back on anytime to generate and post new content from your active products.

Part II: Auto-post settings

Select content types

Depending on your account access, you can choose from several content types across photos and videos. If you have access to Shoppable Photos, you can select from the four types below. If not, the system focuses on AI-generated videos.

Select preview time

Preview time controls how long a post stays in preview before Auto-post publishes it. This applies to both photo and video auto-posts.

• Choose your window: Pick from posting right away up to a 7-day review window. The options are Post now, 1-day preview, 2-day preview, 3-day preview, and 7-day preview.
• What it means: For any option other than Post now, the system reserves at least the number of days you select for preview, then publishes automatically during local daytime hours. Post now sends content out as soon as it is generated.
• Change it anytime: You can update preview time whenever you want. Changes apply to new content generated starting the next day, so content already scheduled keeps its original publish time.
  

Select accounts

Choose which TikTok account you want to use for your auto-posts. You can learn more about Official accounts and Marketing accounts on TikTok Shop Academy.

Part III: Manage Auto-posts

• Review your Auto-post schedule: On the Scheduled Posts page, your content is organized by account. You can see all upcoming auto-posts with their scheduled publish times for a clear view of your content pipeline.
• Preview and manage content: During the preview time you set, you can review content and cancel anything before it publishes. If you take no action before the scheduled time, the system publishes the content automatically. You can delete a published post anytime to stop it from reaching more shoppers.
• Control post visibility: Auto-posts are hidden from your TikTok profile by default and only appear in the For You feed. To show a post on your profile, turn off Hide from profile page when you preview it.
• Track performance: Once published, posts are available on the Content Management page, where you can monitor engagement, check for violations, run video diagnostics, and turn strong content into ads.

Tips

• Match preview time to how closely you review content. If you like to check posts before they go live, choose a longer window such as 2-day or 3-day preview. If you trust the output and want content live sooner, choose Post now or a 1-day preview.
• Keep your inventory up to date. Auto-post only generates content for products that are Live and in stock, and healthy product listings can lead to more posts.
• Use both photos and videos. Selecting more content types gives shoppers different ways to discover the same product.
• Check back after setup. Your first posts take 2 to 3 days to generate, so give the system time before reviewing your schedule.
• Adjust as you go. You can change content types, accounts, and preview time anytime, and the changes take effect for content generated the next day.

FAQ

1. Which products are selected for Auto-post?

• The system selects products based on inventory and performance. It filters out unavailable items so links and materials stay active, and it prioritizes products with high conversion potential based on your account's performance.

3. Which accounts can I authorize for Auto-post?

• You can authorize multiple accounts at once, including your Official account and Marketing accounts. Marketing accounts need a newly signed binding agreement to enable Auto-post. To enable it now, unbind and rebind your account under My Account in Seller Center. Learn how to link Marketing accounts.

4. Can I control what content gets published?

• Yes. All generated posts appear on the Scheduled Posts page, where you can review and manage them.
  • Preview auto-posts: View content and linked products exactly as shoppers will see them. You can set a preview window of 1, 2, 3, or 7 days to review all content before it goes live and cancel any unwanted content before publishing.
  • Cancel a post: Cancel any post before its scheduled release. If you take no action during your preview time, the system publishes the content as scheduled to keep your feed active.
  • Delete a post: Delete a published post anytime to stop it from reaching more shoppers.
  • Regenerate a post (shoppable photos only): Request a new version of a shoppable photo post. Video regeneration is not yet available.
  • Remove images from a post (shoppable photos only): Remove specific images from a shoppable photo post, as long as at least 2 images remain.

5. How long do posts stay in preview before publishing?

• You decide with the preview time setting. Choose Post now to publish as soon as content is generated, or set a 1-day, 2-day, 3-day, or 7-day review window. The system reserves at least the number of days you choose, then publishes during local daytime hours. You can change preview time anytime, and it applies to content generated starting the next day.

6. Will Auto-post affect my account health or lead to penalties?

• No. Auto-post has a penalty exemption in place, so using it does not impact your account health.

7. Will content publish immediately after I enable Auto-post?

• Not right away. Auto-post takes 2 to 3 days to generate your first post. After that, content publishes daily on a rolling basis, following the preview time you set.

8. Why is no content scheduled after I enable Auto-post?

• An empty Scheduled Posts list is usually due to one of these reasons:
  • Processing time: The system needs time to screen your inventory and generate content. Check back 2 to 3 days after you enable the feature.
  • No eligible products: The system only generates content for products that are Live and in stock. Visit your Product management page to make sure you have active, salable products with clear photos.

9. Where can I see analytics for my shoppable content?

• All shoppable carousel content (self-uploaded, AI-Photo-Maker, and Auto-post photos) is available on the Analytics page in Seller Center for performance tracking. Go to Analytics > Channel Analytics > Video & photo. For carousels, go to Photo details on this page and adjust the filter to see auto-post specific content.
• The Content Management page shows self-uploaded carousels and AI-Photo-Maker photos (manual posts); auto-post photos are excluded from this view.
• Videos (including Auto-post videos) remain available on the Content Management page as before, where you can monitor engagement, check for violations, run video diagnostics, and turn strong content into ads.