TikTok LIVE Shopping

TikTok LIVE Shopping is pushing the boundaries of what consumers expect from commerce. LIVE shopping enables viewers to shop directly from your livestream, allowing you to introduce and sell more products in an engaging way! You are also able to interact with your audience in real time for a highly personalized shopping experience. In this lesson we will cover the importance of making LIVE Shopping a regular part of your content strategy, getting set up, and best practices to get the most out of your LIVE videos.
Setting up your LIVE shopping

1. Set up TikTok shop! For more information on this step by step process, check out our lesson Account Set Up Overview
2. Curate your product collection for LIVE by:
   1. Adding products to your LIVE showcase window. Don't worry, we'll walk you through this later in the lesson!
3. Go LIVE in the TikTok App.

Adding products to your LIVE ShowcaseProducts must be added to your LIVE Showcase window before they can be featured in your livestream.

1. Open the TikTok app and tap “+” at the center of the bottom tab. Choose the “LIVE” option in the bottom carousel.
2. On the pre-LIVE screen, tap "Products" to add products.
3. During your livestream, you can also tap the shopping bag icon to add products.
4. All products in the showcase window will be added by default.

Pre-LIVE checklistNow that you've set up your TikTok Shop and added your products to your LIVE showcase, there are 5 things you'll want to cross off your list before going LIVE. We will dive into each of these shortly, but those 5 items are:

1. Set up LIVE room
2. Prepare LIVE scripts
3. 'Pin' products to your livestream
4. Set up moderation tools
5. Publish Teaser Videos

Prepare your LIVE roomTo ensure your video is the highest quality, you'll want to check your surroundings prior to starting your LIVE video.

1. Make sure your room has bright and even lighting to avoid dark uneven shadows. Tip: Test in advance to avoid over-exposure!
2. Ideally, have two fully charged cell phones ready. One for filming and one for managing comments.
3. Have an adjustable tripod for filming your LIVE.
4. Highlight product benefits, discounts, promotions with digital stickers.
5. Use different camera angles.
6. Mark keywords that help define the product like logo, weight, height and size.

Prepare LIVE scriptsLIVE video is exactly what it sounds like, LIVE! So it's best to prepare a script to ensure a seamless experience.

1. Start with a greeting to create a friendly and exciting environment.
2. Next, introduce your products and features.
3. Viewers will come and go, so make sure you are repeating your greeting and product details often during your LIVE.
4. End your LIVE with something that will encourage your audience to return!

'Pin' products to your Livestream

1. During LIVE, click the shopping bag icon on the bottom-left corner. Then show the "Shop LIVE" list.
2. Click the “Pin” button alongside each item you have successfully added to your livestream.
3. Click “Add from showcase” and tap the “⬆stick to the top” button to update the product sequence.

Tips:

1. Pin product card every 30 seconds. Otherwise it will disappear and less people will click on the product.
2. Pin only one product at a time. (i.e. product A will be unpinned if you pin product B or other products).

Set up moderation toolsYou can add up to 20 users moderators for each live stream. This allows them to mute or block users from commenting during the livestream.

1. Before going LIVE, tap Settings > Moderators to search by username.

Publish teaser videosA teaser video gives your audience a glimpse into what your LIVE will be about, when it will be, and is a great way to drive excitement for your LIVE! Some best practices are:

1. Post at least one teaser video one day prior and promote it two hours before going LIVE
2. Ensure your TikTok Shop products are added to the videos
3. Each video should be less than 30 seconds long
4. Use the countdown sticker to show the livestream time. Tip: Learn how to use stickers here!
5. Post teaser videos on TikTok and other social media channels

The longer and more frequently you go LIVE, the more opportunities you have to gain traffic and sales. We know it can be intimidating to go LIVE, but trust us, it's worth it. You now understand the best practices for going LIVE on TikTok Shop including preparing to go live, scheduling a LIVE event, posting a teaser video, and running quality checks.